If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
This report provides the results for the Confectionery market in Russia
from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged
Goods (CPG) consumption habits, and forms part of an overall series covering all
CPG product markets. Its coverage includes, but is not limited to, consumption
behaviors, the extent to which consumer trends influence their consumption, the
value of the market these trends influence, and brand and private label choices
as well as retailer choices in organized retail market. Much of this information
can also be analyzed by specific consumer groups, providing hard and fast data
on consumers and markets at the product category level
Introduction and Landscape
Why was the report written?
Marketers in the Confectionery market face a major challenge. Understanding
market size and segmentation is valuable, but the key to effective targeting is
knowing just how valuable specific consumer groups are, and being able to
quantify the impact of consumer trends. This data report solves these problems
by providing survey-based data on consumer trends and consumer groups, and
market data that shows the exact size of consumer groups, how much of the
Confectionery market they account for, and which consumer trends drive their
What is the current market landscape and what is changing?
Fluctuating economic conditions are forcing Russian consumers to carefully
evaluate their consumption of many CPG products, including Confectionery. While
the country has recorded rapid growth in the past, and is expected to do so in
the future, it has also been severely affected by the recent weak global
economic conditions. This makes early identification of the consumer groups and
trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are
fundamental causes of change in markets – making knowing what these trends are
and the extent of their influence crucial. The survey-based data provided in
this report examines over 20 consumer trends that affect the market and examines
the share of consumption across 26 consumer groups. This data provides a
detailed insight into exactly who the consumer is and just how much impact the
latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through
to its actual value impact on a product market. This provides readers with a
unique data analysis of the market, allowing marketing tactics and strategy to
be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group
tracking and modeling for the following specific categories: The Chocolate, Gum,
and Sugar Confectionery markets.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer
trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original
survey and then subsequent consumer tracking and modeling.
Unique organized retailer choice data at the product category level, based upon
the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
Females have a share of 57.1% of the Russian Confectionery market by
value despite accounting for 54% of the population. This disproportionate
consumption is still present in Gum, but stronger in the Chocolate and Sugar
Confectionery product categories.
Tweens & Early Teens, Early Young Adults, and Older Young Adults record similar
consumption patterns of Gum, after which consumption declines as consumers get
older. This bodes well for the Gum market, whose value and volume will increase
should these younger consumers continue this consumption pattern into old
Sugar confectionery consumption is highest for Tweens & Early Teens and
Mid-Lifers, where approximately 40% of each age group record Heavy frequency
consumption. Suppliers need to address the lower consumption recorded by the
Early Young Adults, Older Young Adults, and Pre-Mid-Lifers age groups in order
to grow the value and volume of the market.
Market valuation reveals that chocolate accounts for more than 75% of
consumption in the confectionary market in Russia in value terms. Gum has the
lowest market share at around 5%.
Private label penetration is negligible in the Confectionery market in Russia.
Confectionery markets tend to be strongly brand-driven with strong
differentiation between products, explaining this low penetration.
Not only do a large proportion of Russian consumers highlight that specific
consumer trends have an influence on their consumption, this translates into a
significant proportion of actual value being directly influenced as well.
Consumers are therefore acting on these trends enough to ensure that targeting
them, in the right categories, is essential to success. The Indulgence trend is
the most significant in the Russian Confectionery market.