Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market

 Published On: Jun, 2014 |    No of Pages: 56 |  Published By: Canadean | Format: PDF
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Summary

Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Indulgence is the leading motivational factor in the Spanish Confectionery market
• The Chocolate category accounts for over half of the Spanish Confectionery market
• Spanish men are marginally over-consuming Confectionery compared to women
• Spanish consumers follow ‘heavy frequency’ consumption of Confectionery products
• Spanish consumers don’t prioritize ethical concerns in their Confectionery consumption
• Consumers demand a range of products to reflect their personal taste and preferences
• Consumers are willing to pay more for more indulgent offerings

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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• Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for Spain and nine other countries to give a global context
• The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
• Examples of international and Spanish-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Confectionery consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
The desire for indulgence and age specific demands are the key drivers of Confectionery consumption in Spain
The Spanish Confectionery market, currently valued at EUR2.4 billion, is forecast to register slow growth over the next five years
The Chocolate category accounts for the highest share of all volume sold in the Spanish Confectionery market
There were 7.9 billion Confectionery occasions in Spain with consumption higher among men and older consumers
The Spanish Confectionery market is forecast to register higher value growth compared to other European countries during 2013–2018
The Spanish Confectionery market is smallest among the top five EU countries in volume terms

Demographic cohort consumption patterns
Spanish men are marginally over-consuming Confectionery over their female counterparts
Consumption of Confectionery is driven by the younger demographics
Males are ‘heavy frequency’ consumers of Confectionery products
Spanish consumers follow ‘heavy frequency’ consumption of Confectionery products

Consumer trend analysis
Indulgence is the leading motivational factor in the Spanish Confectionery market
Comparing Consumer Trends influence on consumption of Confectionery products across major markets
The Changing Lifestyle mega-trend: The evolving needs of different age groups is driving Confectionery consumption in Spain
The Connectivity mega-trend: Spanish consumers do not experience a strong desire to connect to their Confectionery products
The Convenience mega-trend: Consumers seek convenient on-the-go Confectionery snacks
The Ethics mega-trend: Spanish consumers don’t prioritize ethical concerns in their Confectionery consumption
The Experience & Enjoyment mega-trend: The desire for indulgence motivates over half of Confectionery consumption in Spain
The Health & Wellness mega-trend: The majority of consumers aren’t motivated to seek healthier Confectionery
The Individuality mega-trend: Consumers demand a range of choices to reflect their personal taste and preferences
The Trust mega-trend: Spanish consumers are not overly concerned about the safety of the Confectionery they purchase
The Value mega-trend: Consumers are willing to pay more for more indulgent offerings

Innovation examples
Manufacturers of Confectionery are innovating across categories to target the growing needs of Spanish consumers
Global innovations on formulation and positioning can be a source of inspiration for Spanish manufacturers

Recommended actions
Confectionery manufacturers are innovating across categories to target growing needs of the Spanish consumers
Manufacturers are focusing on innovative formulation, positioning, and packaging

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

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