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This report brings together consumer insight and market data to provide
a comprehensive brief of the Indonesian Confectionery sector. This allows for
the rapid identification of key growth opportunities across major Confectionery
categories and their packaging.
• The Indonesian Confectionery market offers growth opportunities for
manufacturers given the country’s large population base and low per-capita
consumption compared to neighboring South East Asian countries.
• Sugar Confectionery is the most valuable, as well as the fastest growing,
category in the Confectionery market in Indonesia
• Rising disposable income and the evolving consumption patterns of consumers is
driving the demand for indulgent and novel candies and Chocolates.
• Film and Bags/Sachets made of Flexible Packaging are the most commonly used
packaging material for Confectionery in Indonesia.
• Growing influence from western cultures to drive demand of premium
The overall per-capita Confectionery consumption in Indonesia is still
low compared to other South East Asian countries such as South Korea, Malaysia,
and Thailand, providing opportunities for manufacturers to expand given
Indonesia’s large population base. Sugar Confectionery is the largest category
in the Indonesian Confectionery market and accounts for half of the overall
market by value, which is further expected to gain market share over Chocolate
and Gum categories.
Reasons To Buy
This overview of the consumer and market dynamics of the Indonesian
Confectionery sector allows new entrants and established companies to gain rapid
and comprehensive insight into the current state of the market and identify the
key trends that will drive growth in the coming years.