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This report brings together consumer insight and market data to provide
a comprehensive brief of the Thai Confectionery sector. This allows for the
rapid identification of key growth opportunities across major Confectionery
categories and their packaging.
Exchange rate fluctuations to impact dollar revenue growth of
multinational companies in Thailand
Product innovation coupled with premiumization driving growth in the Thai
Desire to Indulge and Fun & enjoyment are the leading motivational factors
influencing Confectionery consumption in Thailand
The desire to seek out new culinary chocolate experiences is driving the
launch of premium quality and gourmet ranges of indulgent chocolate flavors
Flexible Packaging is the leading packaging material, driven by demand across
Positive socio-economic factors such as a high share of the working
population, rapid urbanization, and a rise in disposable income will boost
growth in the Confectionery market in Thailand. Sugar Confectionery is the
largest category by value while Gum is forecast to register the highest growth
during 20132018. Mondelez International is the leading player in the Thai
Confectionery market and holds the majority share in categories such as Gum and
Sugar Confectionery, while Nestlι is the market leader in the Chocolate
Reasons To Buy
This overview of the consumer and market dynamics of the Thai
Confectionery sector allows new entrants and established companies to gain rapid
and comprehensive insight into the current state of the market and identify the
key trends that will drive growth in the coming years.