Market Focus: Trends and Developments in the Confectionery Sector in Thailand

 Published On: Jul, 2014 |    No of Pages: 37 |  Published By: Canadean | Format: PDF
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This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

• Exchange rate fluctuations to impact dollar revenue growth of multinational companies in Thailand

• Product innovation coupled with premiumization driving growth in the Thai Confectionery market

• Desire to Indulge and Fun & enjoyment are the leading motivational factors influencing Confectionery consumption in Thailand

• The desire to seek out new culinary chocolate experiences is driving the launch of premium quality and gourmet ranges of indulgent chocolate flavors

• Flexible Packaging is the leading packaging material, driven by demand across all categories


Positive socio-economic factors such as a high share of the working population, rapid urbanization, and a rise in disposable income will boost growth in the Confectionery market in Thailand. Sugar Confectionery is the largest category by value while Gum is forecast to register the highest growth during 2013–2018. Mondelez International is the leading player in the Thai Confectionery market and holds the majority share in categories such as Gum and Sugar Confectionery, while Nestlι is the market leader in the Chocolate category.

Reasons To Buy

This overview of the consumer and market dynamics of the Thai Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary
Future Outlook

Country Context
• Macro economic analysis

Sector Analysis
• Overall value - volume analysis
• Value - volume analysis by categories
• Market share analysis

Consumer Overview
• Key trends

Private Labels
• Private label vs. national brand penetration
• Growth analysis

Distribution insights
• Leading retailers
• Key distribution formats by categories

Packaging Insight
• Key packaging material and type
•Top packaging closures and outers

Leading players with market share
Data Appendix & Summary Methodology

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