Consumer and Market Insights: Confectionery in Greece

 Published On: Jun, 2016 |    No of Pages: 72 |  Published By: Canadean | Format: PDF
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Summary
The Confectionery market in Greece is led by Chocolate category in both value and volume terms in 2015. Trident, Halls and Lacta are the leading market players by category in the country. Flexible Packaging is the most commonly used packaging material in Greece's Confectionery market.

Key Findings
• Of the three categories analyzed, Chocolate will be the fastest growing value category, registering a CAGR of 4.1% during 2015-2020

• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Confectionery distribution in Greece

• The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020

• Free From is the primary health & wellness attribute driving the sales of Gums in Greece

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Health & Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Greece. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.

• Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

• Leading players: Market share of brands at category and segment level analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board , and others; container data for: Film, Bag/Sachet, Tray , Box and others

Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics
• Value and volume analysis for the Confectionery market
• Impact of exchange rate fluctuations on the Confectionery market
• Volume analysis by category
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Segment share in a category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization –at category level
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in Greece's Food market
• Leading distribution channels (value terms) in Greece's Confectionery market
• Leading distribution channels (value terms) by category

Competitive Landscape
• Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis
• Value of Health & Wellness claims by category
• Key Health & Wellness product attributes driving sales
• Key Health & Wellness consumer benefits driving sales
• Key Health & Wellness companies and market share

Packaging
• Confectionery market by type of packaging material/container (in volume terms)
• Confectionery market by type of packaging closure (in volume terms)
• Confectionery market by type of packaging, forecast(in volume terms)

Innovation examples
• New products launched in Greece's Confectionery market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Health & Wellness data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Health & Wellness definitions
• Methodology
• About Canadean

List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (EUR and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales,2015
Table 12: Key Health & Wellness consumer benefits driving sales,2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value and volume), 2015
Figure 12: Value of key Health & Wellness claims, by category, 2010-2020
Figure 13: Leading Health & Wellness companies by category, 2015
Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

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