Consumer and Market Insights: Confectionery in Malaysia

 Published On: Aug, 2016 |    No of Pages: 93 |  Published By: Canadean | Format: PDF
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The large share of young population in Malaysia is driving demand for high quality Confectionery products with new flavors, unique and texture ingredients. As a result Confectionery products offering new sensory experiences have recorded fast growth. However, the high obesity rate in the country has lead to an increased interest in healthy Confectionery products, such as salt and sugar free. Products that are tagged as better-for-you resonate well with these consumers. The growth rate in the overall Confectionery market will be marginally higher during 2015-2020 compared to the previous period. The Sugar Confectionary is the largest category by value while the Chocolate category will register fastest growth during 2015-2020

Key Findings
• The Confectionery market in Malaysia will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

• The Sugar Confectionery category has the highest volume share in the overall Confectionery market.

• Hypermarkets & Supermarkets is the leading distribution channel in Malaysian Confectionery market.

• Mentos (Perfetti Van Melle SpA) is the leading Sugar Confectionery brand in Malaysia by value while, Fruit Plus dominates in volume terms.

• Sleeve is the most commonly used outer type in Malaysia Confectionery market.

• Product Specificity is one of the popular consumer trend indentified in the market.

• In Future, demand for natural products will drive the Confectionery market in Malaysia

Canadean's Consumer and Market Insights report on the Confectionery market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands including growth analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Blister Pack, and others

• Consumer level trends: Top four consumer trends which influence Confectionery products consumption

• Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

• Access to analysis on products launched in the market

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents
• Report Scope

Country Context
• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics
• Value and volume analysis for Malaysia's Confectionery market
• Impact of exchange rate fluctuations on Confectionery market
• Degree of trade up/down in Malaysia's Confectionery market
• Volume analysis by category
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Segment share in a category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization –at category level
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in Malaysia's Food market
• Leading distribution channels (value terms) in Malaysia's Confectionery market
• Leading distribution channels (value terms) by category

Competitive Landscape
• Market share of leading brands (in value and volume terms) by category and segment
• Penetration of private label by category in Malaysia's Confectionery market
• Private label growth (in value terms) compared to brands

Health and Wellness analysis
• Value of Health & Wellness claims by category
• Key Health & Wellness product attributes driving sales
• Key Health & Wellness consumer benefits driving sales
• Key Health & Wellness companies and market share

• Confectionery market by type of packaging material/container (in volume terms)
• Confectionery market by type of packaging closure/outer (in volume terms)
• Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis
• Canadian's consumer trend framework and explanation of the sub-trends
• For key trends in Malaysia's Confectionery market:
• How the trend is influencing consumption in Malaysia's Confectionery market
• How to target the trend in Malaysia's Confectionery market
• How the trend will evolve in Malaysia's Confectionery market
• Key target demographic and the rate at which the trend will evolve
• What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development
• New products launched in Malaysia's Confectionery market

• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Health & Wellness data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Health & Wellness definitions
• Explanation of sub-trends
• Methodology
• About Canadean

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