Consumer and Market Insights: Confectionery in The Netherlands

 Published On: Jun, 2016 |    No of Pages: 98 |  Published By: Canadean | Format: PDF
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Summary
The Confectionery market in the Netherlands is one of the fastest growing in the region. The Chocolate category accounts for majority consumption followed by the Sugar Confectionery category, while Gum is forecast be the fastest growing during 2015-2020. Boxed Chocolate is the largest segment given the high demand of Dutch chocolate for gifting purpose. The private label penetration in the Netherlands Confectionery market remains high given the popularity of artisanal chocolates that offer premium and gourmet products. While the desire for healthier snacking options is driving demand for better-for-you Confectionery products, concern over food safety will drive demand for clean labeling.

Key Findings
• The Confectionery market in The Netherlands will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

• The Sugar Confectionery category has the highest volume share in the overall Confectionery market.

• Hypermarkets & Supermarkets is the leading distribution channel in the Dutch Confectionery market.

• Flexible Packaging is the most commonly used packaging material in the Confectionery market in the Netherlands

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in The Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others

• Consumer level trends: Top four consumer trends which influence Confectionery products consumption

• Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

• Access to analysis on products launched in the market

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice analysis –Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
• Value and volume analysis for the Confectionery market
• Impact of exchange rate fluctuations on the Confectionery market
• Degree of trade up/down in the Dutch Confectionery market
• Volume analysis by category
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Segment share in the category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization –at category level
• Inter-country comparison of average price per kg by category
• Top variants and pack size distribution analysis
• Retailer price dynamics

Retail Landscape and Key Distribution Channels
• Leading retailers in the Dutch Food market
• Leading distribution channels (value terms) in the Dutch Confectionery market
• Leading distribution channels ((value terms) by category

Competitive Landscape
• Market share of leading brands (in value and volume terms) by category and segment
• Penetration of private label by category in the Dutch Confectionery market
• Private label growth (in value terms) compared to brands

Health and Wellness analysis
• Value of Health & Wellness claims by category
• Key Health & Wellness product attributes driving sales
• Key Health & Wellness consumer benefits driving sales
• Key Health & Wellness companies and market share

Packaging
• Confectionery market by type of packaging material/container (in volume terms)
• Confectionery market by type of packaging closure/outer (in volume terms)
• Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the sub-trends
• For key trends in the Dutch Confectionery market:
• How the trend is influencing consumption in the Dutch Confectionery market
• How to target the trend in the Dutch Confectionery market
• How the trend will evolve in the Dutch Confectionery market
• Key target demographic and the rate at which the trend will evolve
• What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development
• New products launched in the Dutch Confectionery market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Health & Wellness data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Health & Wellness definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in HUF and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to HUF
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average Price per kg, comparison by category
Table 8: Retailer Price Dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Confectionery market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020

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