Consumer and Market Insights: Confectionery in Romania

 Published On: May, 2016 |    No of Pages: 93 |  Published By: Canadean | Format: PDF
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The Confectionery market in Romania is forecast to register lower growth in value terms during 2015-2020 compared to 2010-2015. Chocolate is the leading value category and Gum is forecast to register the fastest growth during 2015-2020. Confectionery consumption among Romanians is mainly influenced by the Private Label evolution and the Fresh, Natural & Pure consumer trends.

Key Findings
• The Confectionery market in Romania will register a CAGR of 4.6% during 2015-2020.

• The Chocolate category has largest volume share in the overall Confectionery market.

• The Gum category is forecast to register fastest value growth among all categories during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel in Romania's Food market.

• Flexible Packaging is the most commonly used packaging material in the Romanian Confectionery market.

Canadean's Consumer and Market Insights report on the Confectionery market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others

• Consumer level trends: Top four consumer trends which influence Confectionery products consumption

• Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

• Access to analysis on products launched in the market

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents
• Report Scope

Country Context
• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice analysis –Key Takeaways

Market Overview and Consumer Demographics
• Value and volume analysis for the Confectionery market
• Impact of exchange rate fluctuations on the Confectionery market
• Volume analysis by category
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Segment share in the category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization –at category level
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in Romania's Food market
• Leading distribution channels (value terms) in Romania's Confectionery market
• Leading distribution channels ((value terms) by category

Competitive Landscape
• Market share of leading brands (in value and volume terms) by category and segment
• Penetration of private label by category in Romania's Confectionery market
• Private label growth (in value terms) compared to brands

Health and Wellness analysis
• Value of Health & Wellness claims by category
• Key Health & Wellness product attributes driving sales
• Key Health & Wellness consumer benefits driving sales
• Key Health & Wellness companies and market share

• Confectionery market by type of packaging material/container (in volume terms)
• Confectionery market by type of packaging closure/outer (in volume terms)
• Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis
• Canadian's consumer trend framework and explanation of the sub-trends
• For key trends in Romania's Confectionery market:
• How the trend is influencing consumption in Romania's Confectionery market
• How to target the trend in Romania's Confectionery market
• How the trend will evolve in Romania's Confectionery market
• Key target demographic and the rate at which the trend will evolve
• What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development
• New products launched in Romania's Confectionery market

• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Health & Wellness data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Health & Wellness definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in RON and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to RON
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (RON and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Confectionery market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Value of key Health & Wellness claims, by category, 2010-2020
Figure 14: Leading Health & Wellness companies by category, 2015
Figure 15: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020

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