Country Profile: Confectionery Sector in Russia

 Published On: Jul, 2017 |    No of Pages: 99 |  Published By: GlobalData | Format: PDF
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Summary

Russia is the leading market for Confectionery products in Eastern European region. An improving economy and growth in consumer spending coupled with introduction of innovative and functional Confectionery products is expected to drive the Russian Confectionery sector. Of the three markets, Chocolate is the largest in value terms and is forecast to register the fastest growth during 2016-2021. Food & Drinks Specialists is the leading channel for the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Rigid Metal is forecast to register the fastest growth during 2016-2021. Ferrero, United Confectioners and Mars, Inc. are the leading market players in the Russian Confectionery sector.

GlobalData's Country Profile report on the Confectionery sector in Russia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The per capita consumption of Confectionery is higher in Russia compared to the global and regional levels.
- The Chocolate market is forecast to register the fastest growth during 2016-2021.
- Food & Drinks Specialists is the largest distribution channel followed by Department Stores.
- Kinder is the leading brand in both value and volume terms in the Russian Confectionery sector.
- Flexible Packaging is the most commonly used package material in the Russian Confectionery sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. Report Scope 8
2. Executive summary 10
3. Russia in the global and regional context 11
3.1. Russia's share in the Global and Eastern European Confectionery sector 11
3.2. Russia compared to other leading countries in Eastern Europe 12
4. Market size analysis - Confectionery sector 13
4.1. Value and volume analysis - Confectionery sector in Russia 13
4.2. Per capita consumption - Russia compared to Eastern Europe and globally 14
4.3. Value and volume analysis of markets in the Confectionery sector 15
4.4. Growth analysis by markets 16
5. Market and category analysis 17
5.1. Per capita consumption analysis by markets 17
5.2. Market analysis: Chocolate 18
5.3. Market analysis: Gum 21
5.4. Market analysis: Sugar Confectionery 23
6. Distribution analysis 26
6.1. Distribution channel share analysis: Confectionery 26
6.2. Distribution channel share analysis: Chocolate 27
6.3. Distribution channel share analysis: Gum 28
6.4. Distribution channel share analysis: Sugar Confectionery 29
7. Competitive landscape 30
7.1. Brand share analysis by sector 30
7.2. Brand share analysis by markets 35
7.3. Brand share analysis by category 41
7.3.1. Chocolate 41
7.3.2. Gum 46
7.4. Private label share analysis 47
8. Health & Wellness analysis 49
8.1. Market size analysis by Health & Wellness claims 49
8.2. Market share analysis - Health & Wellness product attributes 50
8.3. Market size analysis - Health & Wellness consumer benefits 52
8.4. Leading companies in Russian Health & Wellness market 54
9. Packaging analysis 55
9.1. Packaging share and growth analysis by package material 55
9.2. Packaging share analysis by package material 56
9.3. Packaging share and growth analysis by pack type 57
9.4. Packaging share analysis by pack type 58
9.5. Packaging share and growth analysis by closure type 59
9.6. Packaging share analysis by closure type 60
9.7. Packaging share and growth analysis by primary outer type 61
9.8. Packaging share analysis by primary outer type 62
10. Macroeconomic analysis 63
10.1. GDP per Capita 66
10.2. Population and population growth 67
10.3. Consumer Price Index 68
10.4. Population breakdown by age 69
11. Consumergraphics 70
11.1. Consumption by Gender 70
11.2. Consumption by Age 71
11.3. Consumption by Education 72
11.4. Consumption by Degree of Urbanization 73
12. Methodology 74
13. Definitions 75
14. Appendix 86
15. About GlobalData 97
16. Disclaimer 98
17. Contact Us 99

List of Tables
Table 1: Growth analysis by markets, 2016-2021 16
Table 2: Value analysis by of Chocolate market categories, 2011-2021 19
Table 3: Volume analysis of Chocolate market by categories, 2011-2021 20
Table 4: Value analysis of Gum market by categories, 2011-2021 22
Table 5: Volume analysis of Gum market by categories, 2011-2021 22
Table 6: Value analysis of Sugar Confectionery market by categories, 2011-2021 24
Table 7: Volume analysis of Sugar Confectionery market by categories, 2011-2021 25
Table 8: Brand Value and Volume - Confectionery sector, 2016 31
Table 9: Brand Value and Volume - Chocolate market, 2016 35
Table 10: Brand Value and Volume - Gum market, 2016 38
Table 11: Brand Value and Volume - Sugar Confectionery market, 2016 39
Table 12: Brand Value and Volume - Boxed Chocolate category 41
Table 13: Brand Value and Volume - Chocolate Countlines category 42
Table 14: Brand Value and Volume - Chocolate Straightlines category 43
Table 15: Brand Value and Volume - Molded Bars category, 2016 43
Table 16: Brand Value and Volume - Novelties category, 2016 44
Table 17: Brand Value and Volume - Other Chocolate category, 2016 45
Table 18: Brand Value and Volume - Bubble Gum category, 2016 46
Table 19: Brand Value and Volume - Chewing Gum category, 2016 46
Table 20: Consumption of Confectionery by Gender and markets (Kg Million,2016) 70
Table 21: Consumption of Confectionery by age and markets (Kg Million, 2016) 71
Table 22: Consumption of Confectionery by education and markets (Kg Million, 2016) 72
Table 23: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 73
Table 24: Market Definitions 75
Table 25: Category Definitions 76
Table 26: Channel Definitions 77
Table 27: Health & Wellness: Product Attributes-Food Minus 78
Table 28: Health & Wellness: Product Attributes - Free From 79
Table 29: Health & Wellness: Product Attributes - Functional & Fortified 80
Table 30: Health & Wellness: Product Attributes - Naturally Healthy 81
Table 31: Health & Wellness: Product Attributes - Food Intolerance 82
Table 32: Health & Wellness: Consumer Benefits - Health Management 83
Table 33: Health & Wellness: Analysis by Consumer Benefits 84
Table 34: Health & Wellness: Consumer Benefits - Performance 85
Table 35: Market Value for Chocolate - by category (RUB Million) 2011-2021 86
Table 36: Market Value for Chocolate - by category (US$ Million) 2011-2021 87
Table 37: Market Volume for Chocolate - by category (Kg Million) 2011-2021 87
Table 38: Market Value for Gum - by category (RUB Million) 2011-2021 88
Table 39: Market Value for Gum - by category (US$ Million) 2011-2021 88
Table 40: Market Volume for Gum - by category (Kg Million) 2011-2021 88
Table 41: Market Value for Sugar Confectionery - by category (RUB Million) 2011-2021 89
Table 42: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 90
Table 43: Market Volume for Sugar Confectionery - by category (Kg Million) 2011-2021 91
Table 44: Confectionery Sales Distribution in Russia - by Markets (RUB Million), 2016 91
Table 45: Key Health & Wellness product attributes driving sales in Russia (RUB Million) 92
Table 46: Key Health & Wellness consumer benefits driving sales in Russia (RUB Million) 92
Table 47: Package Material (in Million pack units) 92
Table 48: Pack Type (in Million pack units) 93
Table 49: Closure Type (in Million pack units) 93
Table 50: Primary Outer Type (in Million pack units) 94
Table 51: Exchange Rates: (US$-RUB), 2011-2021 95
Table 52: GDP Per Capita (RUB) 95
Table 53: Population 95
Table 54: Consumer Price Index 95
Table 55: Age Profile (Millions of Persons) 96

List of Figures
Figure 1: Volume share of Russia in the global and Eastern European Confectionery sector, 2011-2021 11
Figure 2: Russia compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 12
Figure 3: Market size analysis by value and volume, Confectionery sector, 2011-2021 13
Figure 4: Per capita consumption in Russia compared to global and Eastern European average, 2011-2021 14
Figure 5: Value and volume growth analysis by markets, 2016-2021 15
Figure 6: Per capita consumption (by markets) in Russia compared to global and Eastern European average, 2016 17
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 18
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 21
Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 23
Figure 10: Distribution channel share, Confectionery, 2011-2016 26
Figure 11: Distribution channel share, Chocolate market, 2011-2016 27
Figure 12: Distribution channel share, Gum market, 2011-2016 28
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 29
Figure 14: Leading brands in the Russian Confectionery sector, value and volume share, 2016 30
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 35
Figure 16: Leading brands in the Gum market, value and volume share, 2016 38
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 39
Figure 18: Private label penetration by markets (value terms), 2016 47
Figure 19: Growth analysis, private label and brands, (2011-2016) 48
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 49
Figure 21: Value analysis by Health & Wellness product attributes, 2016 50
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 51
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 52
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 53
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Gum 54
Figure 26: Packaging share and growth analysis by package material, 2011-2021 55
Figure 27: Use of package material by markets (in pack units), 2016 56
Figure 28: Packaging share and growth analysis by pack type, 2011-2021 57
Figure 29: Use of pack type by markets (in pack units), 2016 58
Figure 30: Packaging share and growth analysis by closure type, 2011-2021 59
Figure 31: Use of closure type by markets (in pack units), 2016 60
Figure 32: Packaging share and growth analysis by primary outer type, 2011-2021 61
Figure 33: Use of primary outer type by markets (in pack units), 2016 62
Figure 34: Relative comparison of countries based on PEST analysis 63
Figure 35: Russia's GDP per capita, 2011-2016 66
Figure 36: Population growth in Russia, 2011-2016 67
Figure 37: Consumer Price Index, Russia, 2010-2016 68
Figure 38: Age Profile, Russia, 2016 69
Figure 39: Consumption of Confectionery by Gender, Russia, 2016 70
Figure 40: Consumption of Confectionery by age, Russia, 2016 71
Figure 41: Consumption of Confectionery by education, Russia, 2016 72
Figure 42: Consumption of Confectionery by urbanization, Russia, 2016 73
Figure 43: About GlobalData 97


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