Argentina Consumer Electronics Report

 Published On: Sep, 2016 |    No of Pages: 61 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: Argentina's consumer electronics market performance has been driven by economic factors in recent years, as devaluations in 2014 and late 2015 hit affordability. As a result there is pent-up demand that we expect to be unlocked as the economy improves from 2017, and will enable much stronger performance over the medium term. We forecast a CAGR of 10.0% over 2016-2020, with all three segments set to be boosted by peso appreciation and higher consumer confidence. The stronger peso in a more liberal economic regime could however put a squeeze on domestic electronics manufacturers, but with a reliance on imported components they should be able to remain competitive as their cost profile improves.

Latest Updates & Industry Developments
-Computer Hardware Sales: USD1.6bn in 2016 to USD2.3bn in 2020, corresponding to a compound annual growth rate (CAGR) of 10.6%. Pent-up demand after disruption over 2014-2016 means there is potential for strong growth over the medium term, but downside should smartphones cannibalise retail PC sales to a greater extent than we currently envisage.
-AV Sales: USD1.6bn in 2016 to USD2.3bn in 2020, a CAGR of 8.4%. Support from peso appreciation in addition to an improvement in TV-set market dynamics will enable AV demand to recover, but even by 2020 it will still remain below the 2012 peak at the height of flat-panel TV-set upgrades.
-Handset Sales: USD2.2bn in 2016 to USD3.3bn in 2020, a CAGR of 10.7%. Smartphone penetration is low compared to income levels and so upgrade opportunities still exist in Argentina that should be unlocked and will drive strong growth as the economy improves.

BMI Industry View ... 7
Latest Updates & Industry Developments .. 7
SWOT ...... 9
Consumer Electronics Market . 9
Industry Forecast .. 11
Latest Updates 11
Structural Trends ..... 11
Table: Consumer Electronics Overview (Argentina 2014-2020) . . 16
Industry Risk Reward Index ... 17
Industry Risk Reward Ratings ........ 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 . . . . 19
Market Overview ... 20
Recent Developments 20
Computers ..... 20
Table: PC Sales (Argentina 2014-2020) . . 20
AV ....... 26
Table: AV Sales (Argentina 2014-2020) . . 26
Mobile Handsets ...... 30
Table: Mobile Communications (Argentina 2014-2020) 30
Industry Trends And Developments ........ 37
Electronics Trade ..... 37
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 . 37
Table: Argentina Consumer Electronics (CE) Trade, 2010-2015 . 38
Operational Risk And Government Policy 39
Industry Breakdown .. 40
Table: Argentina PC Industry Volumes ('000), 2009-2014 . . . 41
Table: Argentina Consumer Electronics Industry, 2008-2012 . . . . 42
Regulatory Development ........ 45
Competitive Landscape . 47
Argentina Consumer Electronics Companies ..... 47
Consumer Electronics Vendors - Americas, 2015 ........ 49
Table: Computer Hardware . . . . 49
Table: TV Sets . . . . 49
Table: Mobile Handsets . . . . 50
Retailers ........ 50
Table: Selected Electronics Retailers 50
Table: Selected Online Retailers 51
Demographic Forecast .. 52
Demographic Outlook 52
Table: Population Headline Indicators (Argentina 1990-2025) . . 53
Table: Key Population Ratios (Argentina 1990-2025) . . 53
Table: Urban/Rural Population & Life Expectancy (Argentina 1990-2025) 54
Table: Population By Age Group (Argentina 1990-2025) . . . . 54
Table: Population By Age Group % (Argentina 1990-2025) . 55
Methodology . 57
Industry Forecast Methodology .... 57
Sector-Specific Methodology ........ 58
Sources 58
Risk/Reward Index Methodology ... 59
Sector-Specific Methodology ........ 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators . 61
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