Hungary Consumer Electronics Report

 Published On: Aug, 2016 |    No of Pages: 63 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: Although macroeconomic challenges will continue to be a drag on the consumer electronics devices market in Hungary in 2016, we envisage a much stronger growth trajectory from 2017, enabled by significant appreciation of the forint against the US dollar. We forecast device spending will increase at a CAGR of 6.7% throughout 2016-2020 to USD2.2bn, as households make purchasing power gains. This should unlock pent-up replacement spending from 2015-2016, and also has upside for average device prices in global currency terms as affordability in local currency terms increases throughout 2017-2019.

Latest Updates And Industry Developments
-Computer Hardware Sales: USD646mn in 2016 to USD867mn in 2020, a compound annual growth rate (CAGR) of 7.6%. There is pent-up replacement spending waiting to be unlocked, which should occur from 2017 and boost retail PC spending, but potential cannibalisation of notebook and tablet sales by increasingly powerful smartphones presents downside.
-AV Sales: USD374mn in 2016 to USD463mn in 2020, a CAGR of 5.5% in US dollar terms. The market will not return to previous peak at height of flat-panel TV set and digital camera boom, but smart TV and Ultra-HD set upgrades will boost the market over the medium term, especially ahead of major sporting events.
-Handset Sales: USD690mn in 2016 to USD891mn in 2020, a CAGR of 6.6% in US dollar terms. A diminished pool of potential first-time smartphone buyers will see volume growth slow over the medium term, but there is potential for vendor gains through flagship device sales and overall higher average selling prices in USD terms.

BMI Industry View ...... 7
SWOT ...... 9
Industry Forecast ..... 11
Structural Trends ..... 11
Table: Consumer Electronics Overview (Hungary 2014-2020) . . . 16
Industry Risk/Reward Index .. 17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 . . . 19
Market Overview ...... 20
Computers 20
Table: PC Sales (Hungary 2014-2020) . . . 20
AV Devices ...... 27
Table: AV Sales (Hungary 2014-2020) . . . 27
Mobile Handsets ...... 31
Table: Mobile Communications (Hungary 2014-2020) . 31
Industry Trends And Developments ... 37
Consumer Electronics Trade .... 37
Table: CEE Consumer Electronics Trade, 2010-2015 . . 37
Table: Hungary Consumer Electronics Trade, 20010-2015 . . 38
Consumer Electronics Industry Analysis ... 39
Table: Hungary Consumer Electronics Industry, 2009-2014 42
Regulatory Development 43
Competitive Landscape .. 47
Consumer Electronics Companies - Hungary ... 47
Consumer Electronics Vendors - EMEA, 2015 .. 51
Table: Computer Hardware . . . . 51
Table: TV Sets . . . . 51
Table: Handsets . . 52
Retail 52
Table: Major Electronics Retailers . . 52
Table: E-Commerce Retailers . . 53
Demographic Forecast ... 54
Table: Population Headline Indicators (Hungary 1990-2025) . . . . 55
Table: Key Population Ratios (Hungary 1990-2025) . . . 55
Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025) . 56
Table: Population By Age Group (Hungary 1990-2025) 56
Table: Population By Age Group % (Hungary 1990-2025) . . 57
Methodology ...... 59
Industry Forecast Methodology 59
Sector-Specific Methodology .... 60
Sources .... 60
Risk/Reward Index Methodology ...... 61
Sector-Specific Methodology .... 62
Table: Consumer Electronics Risk/Reward Index Indicators 62
Table: Weighting Of Indicators . 63
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