If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
BMI View: Although macroeconomic challenges will continue to be a drag on the
consumer electronics devices market in Hungary in 2016, we envisage a much
stronger growth trajectory from 2017, enabled by significant appreciation of the
forint against the US dollar. We forecast device spending will increase at a
CAGR of 6.7% throughout 2016-2020 to USD2.2bn, as households make purchasing
power gains. This should unlock pent-up replacement spending from 2015-2016, and
also has upside for average device prices in global currency terms as
affordability in local currency terms increases throughout 2017-2019.
Latest Updates And Industry Developments
-Computer Hardware Sales: USD646mn in 2016 to USD867mn in 2020, a compound
annual growth rate (CAGR) of 7.6%. There is pent-up replacement spending waiting
to be unlocked, which should occur from 2017 and boost retail PC spending, but
potential cannibalisation of notebook and tablet sales by increasingly powerful
smartphones presents downside.
-AV Sales: USD374mn in 2016 to USD463mn in 2020, a CAGR of 5.5% in US dollar
terms. The market will not return to previous peak at height of flat-panel TV
set and digital camera boom, but smart TV and Ultra-HD set upgrades will boost
the market over the medium term, especially ahead of major sporting events.
-Handset Sales: USD690mn in 2016 to USD891mn in 2020, a CAGR of 6.6% in US
dollar terms. A diminished pool of potential first-time smartphone buyers will
see volume growth slow over the medium term, but there is potential for vendor
gains through flagship device sales and overall higher average selling prices in