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BMI View: We downgraded the forecast for consumer electronics devices
spending growth in Israel in the Q416 update to reflect a slightly weaker
economic outlook, but our core scenario for a recovery from the contraction of
2015-16 and modest medium term growth remains in place. We envisage a device
spending CAGR of 3.1% over 2016-2020 to USD3.3bn in 2020. Although the market is
mature and volume growth potential limited, shekel appreciation in 2017 and 2018
should be a positive and there will be pockets of opportunity for vendors, for
instance in hybrid notebooks, smart and UHD TV sets, and premium smartphones.
Latest Updates & Industry Developments
-Computer Hardware Sales: USD1.0bn in 2016 to USD1.2bn in 2020, corresponding to
a CAGR of 3.4% in US dollar terms. Volume growth potential is limited by
maturity, and smartphones could cannibalise replacement spending, but our core
scenario is for shekel appreciation to support the market over the medium term.