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BMI View: Qatar's consumer electronics market is one the most lucrative in
the world, where high incomes and a strong consumption culture mean replacement
cycles are short and device prices high. It also fared better than its
oil-producing peers in 2015, a trend we expect will continue over the medium
term as population growth and large investment projects create new opportunities
that help to compensate for the underlying diminished-volume growth potential in
a market where saturation has already been reached in most device categories. We
forecast total device spending will increase at a CAGR of 4.1% over 2016-2020 to
USD1.88bn in 2020.
Latest Updates & Industry Developments
-Computer Hardware Sales: USD622mn in 2016 to USD744mn in 2020, a compound
annual growth rate (CAGR) of 4.6%. Hybrid notebooks are an area of strong
growth, while tablet demand has fared better in the face of competition from
tablets than in most markets.
-AV Sales: USD252mn in 2016 to USD302mn in 2020, a CAGR of 4.5%. After
underperformance in 2015 - when TV set spending contracted - we have a brighter
outlook as UHD TV sets act as an upgrade trigger in the high-value premium
-Handset Sales: USD732mn in 2016 to USD838mn in 2020, a CAGR of 3.4%. In 2015
lower-cost smartphone availability deepened the market to a larger share of
migrant workers, which resulted in an upward revision to the volume outlook, but
this upside is countered in the value forecast by the declining average selling
price for smartphones.