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BMI View: Singapore was one of the first markets globally to pass through the
smartphone and tablet booms, and after several years of spending declines as the
market adjusted to replacement sales volumes we envisage relatively stability
over the medium term. Growth potential is severely diminished in volume terms,
and spending will also be flat, but there are still pockets of the market where
trends are much more distinct. For instance, tablet sales are declining sharply
in the face of competition from phablets, while we expect hybrid notebooks to
fare much better in the PC market. However, for the market as a whole we
forecast spending will increase at a CAGR of just 1.5% in Singapore over
Latest Updates & Industry Developments
-Computer Hardware Sales: USD1.5bn in 2016 to USD1.6bn in 2020, a compound
annual growth rate (CAGR) of 1.7% in US dollar terms. The downgraded outlook in
Q416 is due to the weaker outlook for tablet sales, which are being cannibalised
by the popularity of phablets.
-AV Sales: USD555mn in 2016 to USD584mn in 2020, a CAGR of 1.3%. The market is
down substantially from its peak, and though Smart and Ultra-HD TV set upgrades
are a positive, growth momentum will be weak.
-Handset Sales: USD683mn in 2016 to USD717mn in 2020, a CAGR of 1.2%. Premium
focus lucrative for Apple and Samsung's flagship devices, but smartphone
saturation means market growth will be underwhelming.