Taiwan Consumer Electronics Report

 Published On: Aug, 2016 |    No of Pages: 68 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: The era of booming consumer electronics sales has passed in Taiwan, where high penetration rates across the spectrum of devices means that market performance is set to rely on replacement sales throughout the medium term. However, we expect an improvement over the contraction in 2014-15, as the market returns to growth in 2016 and accelerates slightly throughout the medium term. A stronger economic environment is a positive sign for consumer sentiment and purchasing power, while device trends are also expected to be less hostile after key product categories were affected by a dip in volumes in 2014-15, derived from a steep fall in first-time buyers due to the pace of ownership proliferation.

Latest Updates & Industry Developments
-Computer Hardware Sales: USD2.2bn in 2016 to USD2.5bn in 2020, a compound annual growth rate (CAGR) of 3.0%. After deferred spending there is scope for vendors to tap pent-up demand, and hybrid notebooks could fare well, but we caution that notebook/tablet replacement spending could be cannibalised by increasingly powerful smartphones over the medium term.
-AV Sales: USD1.2bn in 2016 to USD1.3bn in 2020, a CAGR of 1.7%. Smart and Ultra-HD TV set upgrades a growth area but the cannibalisation of digital cameras means the AV segment will not return to previous highs and is forecast to be around 30% below the 2012 peak even in 2020.
-Handset Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of 3.2%. Although the smartphone market is mature in Taiwan, we believe vendors can target value growth through flagship/premium model sales through a combination of innovation and aided by local household purchasing power growth.

BMI Industry View ...... 7
Latest Updates & Industry Developments ... 7
SWOT ...... 9
Industry Forecast ..... 10
Latest Updates .. 10
Structural Trends ..... 10
Table: Consumer Electronics Overview (Taiwan 2014-2020) . . . . 15
Industry Risk/Reward Index .. 16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 . . . 18
Market Overview ...... 20
Recent Developments 20
Computers 20
Table: PC Sales (Taiwan 2014-2020) . . . . 20
AV Devices ...... 25
Mobile Handsets .... 31
Table: Mobile Communications (Taiwan 2014-2020) . . . 31
Industry Trends And Developments ... 36
Electronics Trade ..... 36
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015 . . . 37
Table: Taiwan Consumer Electronics (CE) Trade, 2010-2015 . . . 38
Operational Risk And Government Policy . 39
Industry Breakdown .. 40
Table: Taiwan Integrated Circuit Industry (TWDbn), 2010-2015 . 41
Regulatory Development 44
Table: Government Authority . . . 44
Competitive Landscape .. 46
Taiwan Consumer Electronics Companies 46
Consumer Electronics Vendors - APAC, 2015 ... 57
Table: Computer Hardware . . . . 57
Table: TV Sets . . . . 57
Table: Mobile Phones . 58
Demographic Forecast ... 59
Table: Population Headline Indicators (Taiwan 1990-2025) 60
Table: Key Population Ratios (Taiwan 1990-2025) 60
Table: Urban/Rural Population & Life Expectancy (Taiwan 1990-2025) . . 61
Table: Population By Age Group (Taiwan 1990-2025) . 61
Table: Population By Age Group % (Taiwan 1990-2025) . . . 62
Methodology ...... 64
Industry Forecast Methodology 64
Sector-Specific Methodology .... 65
Sources .... 65
Risk/Reward Index Methodology ...... 66
Sector-Specific Methodology .... 67
Table: Consumer Electronics Risk/Reward Index Indicators 67
Table: Weighting Of Indicators . 68
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