Australia Consumer Electronics Report

 Published On: Aug, 2016 |    No of Pages: 56 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: We downgraded the consumer electronics spending forecast for Australia in the Q416 update, and now envisage total device spending will grow at a CAGR of 0.5% over 2016-2020 to USD12.5bn. Our USD forecast was affected by a revised AUD/USD outlook that no longer envisages AUD appreciation over 2018-2020. The device trend assessment is however largely unchanged and we still expect subdued volume growth across the market as a consequence of maturity, but with pockets of opportunity for vendors such as hybrid notebooks and Ultra-HD TV sets.

Latest Updates And Industry Developments
-Computer Hardware Sales: USD5.2bn in 2016 to USD5.0bn in 2020. Hybrid notebooks are expected to be a growth area in what will otherwise largely be a flat market based on replacement device sales.
-AV Sales: USD2.6bn in 2016 to USD2.6bn in 2020. AV market will not return close to previous highs, but after multi-year decline in value Ultra-HD TV set upgrades are a positive at the high-end of the market that should return the segment to modest growth from 2016.
-Handset Sales: USD4.5bn in 2016 to USD4.9bn in 2020. A lucrative market based around flagship smartphones from Apple and Samsung, with upside from wearable devices, but core scenario is for only modest medium term growth due to smartphone saturation.

BMI Industry View ...... 7
Latest Updates And Industry Developments . 7
SWOT ...... 9
Consumer Electronics Market ...... 9
Industry Forecast ..... 10
Latest Updates .. 10
Structural Trends ..... 10
Table: Consumer Electronics Overview (Australia 2014-2020) . . 15
Industry Risk Reward Index .. 16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 . . . 18
Market Overview ...... 20
Recent Developments 20
Computers 20
Table: PC Sales (Australia 2014-2020) . . 20
AV Devices ...... 26
Table: AV Sales (Australia 2014-2020) . . . 26
Table: Mobile Communications (Australia 2014-2020) . 31
Industry Trends And Developments ... 37
Consumer Electronics Trade .... 37
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015 . . . 37
Table: Australia Consumer Electronics (CE) Trade, 2010-2015 . 38
Consumer Electronics Industry Analysis ... 39
Regulatory Development 41
Table: Government Authority . . . 41
Competitive Landscape .. 44
Consumer Electronics Vendors - APAC, 2015 ... 44
Table: Computer Hardware . . . . 44
Table: TV Sets . . . . 45
Table: Mobile Phones . 45
Retailers ... 46
Table: Selected Electronics Retailers 46
Table: Selected E-Commerce And Online Marketplaces 46
Demographic Forecast ... 47
Table: Population Headline Indicators (Australia 1990-2025) . . . 48
Table: Key Population Ratios (Australia 1990-2025) . . . 48
Table: Urban/Rural Population & Life Expectancy (Australia 1990-2025) 49
Table: Population By Age Group (Australia 1990-2025) . . . . 49
Table: Population By Age Group % (Australia 1990-2025) . 50
Methodology ...... 52
Industry Forecast Methodology 52
Sector-Specific Methodology .... 53
Sources .... 53
Risk/Reward Index Methodology ...... 54
Sector-Specific Methodology .... 55
Table: Consumer Electronics Risk/Reward Index Indicators 55
Table: Weighting Of Indicators . 56
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