OLED Market by Display Application (Smartphone, TV, Automotive, NTE), Panel Type (Rigid, Flexible), Technology, Size, Material (FMM RGB, WOLED), Lighting Application (General, Automotive), Panel Type, & Vertical, and Geography - Global Forecast to 2023

 Published On: Nov, 2017 |    No of Pages: 210 |  Published By: MarketsandMarkets | Format: PDF
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OLED market is expected to grow at a CAGR of 15.2% between 2017 and 2023

The global OLED market was valued at USD 16.58 billion in 2016 and is expected to reach USD 48.81 billion by 2023, at a CAGR of 15.2% between 2017 and 2023. The key factors driving the growth of the market include the rapid adoption of OLED displays in smartphones and the growing investments in technology and manufacturing facilities. The growth of the market is further driven by positive user experience pertaining to OLED devices, advancements in technology and benefits offered by the technology, and government support with regard to OLED lighting research. However, the market growth is restrained by the high growth of the market for micro-LED and direct-view LED display technologies, and low market acceptance of OLED lighting fixtures. 

OLED display market for automotive applications is expected to grow at a high rate between 2017 and 2023

The display market for vehicles, televisions, and signage/large format displays is expected to grow at a high rate during the forecast period. An AMOLED display is used in Audi’s R18 as a digital rare-view mirror. BMW A8 includes an OLED display for passengers in the back, which can be used to control the car's infotainment systems. In January 2015, Continental AG (Germany) unveiled flexible AMOLED displays for the automotive sector. LG Display is developing a full HD, 12.3-inch curved plastic-based flexible OLEDs for automotive applications. The company has collaborated with Tesla, Cadillac, and Mercedes, and expects to manufacture these display panels and make them commercially available by 2018. LG dominates the OLED display market for television and signage applications. The company has launched various models based on OLED panels. Samsung Display showcased new OLED prototypes for automotive applications at SID 2016.

The demand for flexible OLED display panels is expected to increase rapidly between 2017 and 2023

Flexible display panels held a lower market share compared rigid display panels in 2016; however, the market for flexible display panels is expected to grow at a high rate during the forecast period. With the increasing use of flexible display panels in smartphones and smart wearable devices, and their potential use in other applications such as TVs, signage displays, and vehicles, flexible displays are expected to drive the growth of the overall market during the forecast period.

OLED market in North America is expected to grow at a high rate between 2017 and 2023

The market in North America is expected to grow at a high rate between 2017 and 2023; however, APAC held the largest share of the overall market in 2016. The increasing demand for OLED display panels from the world-leading smartphone vendor Apple (US) is contributing to the growth of the market in North America. Being the world’s largest consumer of display panels, Apple may use OLED displays in its iPad and laptops as well. APAC accounted for the largest share of the OLED market in 2016 owing to the presence of several display panel manufacturers such as Samsung Display (South Korea), LG Display (South Korea), AU Optronics (Taiwan), Japan Display (JDI) (Japan), and Sharp (Japan) in the region. These players have their major manufacturing facilities across several countries in APAC. In addition, brand customers such as smartphones and tablet vendors, TV and signage display manufacturers, NTE device vendors, and various other vendors have their headquarters based in APAC.

In the process of determining and verifying the market size for several segments and subsegments of the OLED market, extensive secondary research and primary interviews with key people have been conducted. Break-up of the profiles of primary participants has been shown below:

• By Company Type: Tier 1 – 45%, Tier 2 – 25%, and Tier 3 – 30%
• By Designation: C-Level Executives – 35%, Directors – 50%, and Others – 15%
• By Region: APAC – 50%, North America – 30%, Europe - 15%, and RoW – 5%    

The geographical segmentation in the report covers 4 major regions: North America, Europe, Asia Pacific, and RoW. The report also profiles major players in the market. Some of the major players in this market are Samsung Electronics (South Korea), LG Display (South Korea), AU Optronics Corp. (Taiwan), Universal Display Corp. (US), Acuity Brands (US), OLEDWorks (US), BOE Technology (China), Tianma Microelectronics (China), and Konica Minolta Pioneer OLED (Japan).

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends), market ranking analysis of top players, supply chain analysis, and company profiles, which together comprise and present the basic views on the competitive landscape; emerging and high-growth segments of the OLED market; high-growth regions; and market drivers, restraints, opportunities, and industry-specific challenges.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on products offered by the top players in the global market

• Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the market

• Market Development: Comprehensive information about lucrative emerging markets – the report analyses the markets for OLED across regions

• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the global market

• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global market
TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 18
1.3 STUDY SCOPE 18
1.3.1 MARKETS COVERED 18
1.3.2 GEOGRAPHIC SCOPE 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 20
1.5 PACKAGE SIZE 20
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key data from secondary sources 23
2.1.2 PRIMARY DATA 24
2.1.2.1 Key data from primary sources 24
2.1.2.2 Breakdown of primaries 24
2.1.2.3 Key industry insights 25
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP APPROACH 26
2.2.1.1 Approach for capturing market share by bottom-up analysis (demand side) 26
2.2.2 TOP-DOWN APPROACH 27
2.2.2.1 Approach for capturing the market share by top-down analysis (supply side) 28
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.4 RESEARCH ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE OVERALL OLED MARKET 37
4.2 OLED DISPLAY MARKET, BY APPLICATION 38
4.3 OLED DISPLAY MARKET, BY PANEL TYPE 38
4.4 MARKET FOR FLEXIBLE OLED DISPLAY PANELS, BY APPLICATION 39
4.5 OLED DISPLAY MARKET FOR SMARTPHONES, BY PANEL TYPE 39
4.6 OLED DISPLAY MARKET FOR SMARTWATCHES, BY PANEL TYPE 40
4.7 OLED DISPLAY MARKET, BY PANEL SIZE 40
4.8 OLED DISPLAY MARKET, BY GEOGRAPHY 41
4.9 OLED DISPLAY MARKET IN APAC, BY APPLICATION AND COUNTRY 42
4.10 OLED LIGHTING MARKET, BY APPLICATION 43
4.11 OLED LIGHTING MARKET, BY PANEL TYPE 43
4.12 OLED LIGHTING MARKET, BY VERTICAL 44
4.13 OLED LIGHTING MARKET, BY GEOGRAPHY 44

5 MARKET OVERVIEW 45
5.1 INTRODUCTION 45
5.2 MARKET DYNAMICS 45
5.2.1 DRIVERS 46
5.2.1.1 Rapid adoption of OLED displays in smartphones 46
5.2.1.2 Growing investments in OLED technology and manufacturing facilities 46
5.2.1.3 Positive user experience of OLED devices 46
5.2.1.4 OLED technological advancements and features offered by the technology 47
5.2.1.5 Government support for OLED lighting research 47
5.2.2 RESTRAINTS 48
5.2.2.1 High growth of micro-LED and direct-view LED display technology 48
5.2.2.2 Low market acceptance of OLED lighting fixtures compared with LED fixtures 49
5.2.3 OPPORTUNITIES 49
5.2.3.1 Increasing number of applications and adoption in AR/VR headsets 49
5.2.3.2 Increasing potential for OLED TVs 50
5.2.4 CHALLENGES 50
5.2.4.1 Complex value chain 50
5.2.4.2 Requirement of huge investment and related manufacturing complexity 50

6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.2.1 VALUE CHAIN ANALYSIS: OLED DISPLAY 51
6.2.1.1 R&D 52
6.2.1.2 Manufacturing 52
6.2.1.3 Assembly, packaging, and integration 52
6.2.1.4 Material and equipment suppliers 52
6.2.2 VALUE CHAIN ANALYSIS: OLED LIGHTING 53
6.3 KEY INDUSTRY TRENDS 54
6.3.1 LEADING OLED DISPLAY PANEL SUPPLIERS – CURRENT AND FUTURE SCENARIOS 54
6.3.2 SAMSUNG AND LG: OLED CAPACITY AND TECHNOLOGY DIFFERENCE 55
6.3.3 OLED PRODUCTION CAPACITY SHARE, BY PLAYER 56
6.3.4 OLED PRODUCTION CAPACITY SHARE, BY COUNTRY 57
6.3.5 FLEXIBLE OLED IP PORTFOLIO 58
6.3.6 MANUFACTURING COST COMPARISON: RIGID VS. FLEXIBLE OLED PANELS 59
6.3.7 IMPACT OF OLED ON EXISTING SUPPLIERS IN DISPLAY VALUE CHAIN 59
6.3.7.1 Positive impact 59
6.3.7.2 Negative impact 60

7 OLED DISPLAY MARKET, BY APPLICATION 61
7.1 INTRODUCTION 62
7.2 SMARTPHONE 65
7.3 TELEVISION 66
7.4 TABLET 68
7.5 SMARTWATCH 69
7.6 NEAR-TO-EYE (NTE) DEVICE (AR, VR, DIGITAL CAMERA) 70
7.7 VEHICLE & PUBLIC TRANSPORT 72
7.8 LAPTOP & PC MONITOR 73
7.9 SIGNAGE/LARGE FORMAT DISPLAY 74
7.10 OTHERS 76

8 OLED DISPLAY MARKET, BY DISPLAY PANEL TYPE 78
8.1 INTRODUCTION 79
8.2 RIGID DISPLAY PANEL 80
8.3 FLEXIBLE DISPLAY PANEL 81
8.4 OTHERS 82

9 OLED DISPLAY MARKET, BY TECHNOLOGY 84
9.1 INTRODUCTION 85
9.2 PMOLED 86
9.3 AMOLED 86

10 AMOLED DISPLAY MARKET, BY MATERIAL 88
10.1 INTRODUCTION 89
10.2 FMM RGB 90
10.3 WOLED 91
10.4 AMOLED MATERIAL SUPPLIERS 92
10.4.1 AMOLED MATERIALS: CONSUMPTION RATE OF WOLED VS FMM RGB 92

11 OLED DISPLAY MARKET, BY DISPLAY PANEL SIZE 94
11.1 INTRODUCTION 95
11.2 UPTO 6 INCHES 96
11.3 6–20 INCHES 97
11.4 20–50 INCHES 98
11.5 MORE THAN 50 INCHES 98

12 OLED LIGHTING MARKET, BY APPLICATION AND PANEL TYPE 100
12.1 OLED LIGHTING MARKET, BY APPLICATION 101
12.1.1 INTRODUCTION 101
12.1.2 GENERAL LIGHTING 102
12.1.3 AUTOMOTIVE LIGHTING 103
12.2 OLED LIGHTING MARKET, BY PANEL TYPE 104
12.2.1 INTRODUCTION 104
12.2.2 RIGID 105
12.2.3 FLEXIBLE 105

13 OLED LIGHTING MARKET, BY VERTICAL 106
13.1 INTRODUCTION 107
13.2 COMMERCIAL 108
13.3 AUTOMOTIVE 109
13.4 SPORTS & ENTERTAINMENT 110
13.5 RESIDENTIAL 111
13.6 INDUSTRIAL 112

14 GEOGRAPHICAL ANALYSIS 113
14.1 INTRODUCTION 114
14.2 ASIA PACIFIC 122
14.2.1 SOUTH KOREA 127
14.2.2 CHINA 128
14.2.3 JAPAN 129
14.2.4 INDIA 129
14.2.5 TAIWAN 130
14.2.6 REST OF APAC 131
14.3 NORTH AMERICA 132
14.3.1 US 137
14.3.2 CANADA 138
14.3.3 MEXICO 138
14.4 EUROPE 139
14.4.1 UK 145
14.4.2 GERMANY 145
14.4.3 FRANCE 146
14.4.4 FINLAND 146
14.4.5 REST OF EUROPE 147
14.5 ROW 147
14.5.1 MIDDLE EAST 148
14.5.2 AFRICA 149
14.5.3 SOUTH AMERICA 149

15 COMPETITIVE LANDSCAPE 150
15.1 OVERVIEW 150
15.2 COMPANY RANKING ANALYSIS 151
15.2.1 OLED DISPLAY MARKET 151
15.2.2 OLED LIGHTING MARKET 151
15.3 COMPETITIVE SITUATIONS AND TRENDS 152
15.3.1 PRODUCT LAUNCHES, DEVELOPMENTS, AND MASS PRODUCTION 152
15.3.2 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 154
15.3.3 EXPANSIONS 156
15.3.4 MERGERS & ACQUISITIONS 157

16 COMPANY PROFILES 158
16.1 INTRODUCTION 158 (Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
16.2 KEY PLAYERS 159
16.2.1 SAMSUNG ELECTRONICS 159
16.2.2 LG DISPLAY 163
16.2.3 UNIVERSAL DISPLAY CORPORATION 169
16.2.4 AU OPTRONICS 173
16.2.5 BOE TECHNOLOGY 178
16.2.6 TIANMA MICROELECTRONICS 183
16.2.7 OSRAM 186
16.2.8 ACUITY BRANDS 190
16.2.9 KONICA MINOLTA PIONEER OLED 193
16.2.10 OLEDWORKS 196
16.3 KEY INNOVATORS 199
16.3.1 LUMIOTEC 199
16.3.2 ROYOLE CORPORATION 199
16.3.3 KOPIN CORPORATION 199
16.3.4 PIXELLIGENT TECHNOLOGIES 200
16.3.5 LUMINESCIENCE TECHNOLOGY (LUMTEC) 200

*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.

17 APPENDIX 201
17.1 DISCUSSION GUIDE 201
17.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 204
17.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 206
17.4 AVAILABLE CUSTOMIZATIONS 207
17.5 RELATED REPORTS 207
17.6 AUTHOR DETAILS 208

LIST OF TABLES

TABLE 1 LIST OF MAJOR SECONDARY SOURCES 23
TABLE 2 RIGID AND FLEXIBLE OLED CAPABILITY, BY DISPLAY PANEL SUPPLIER 54
TABLE 3 OLED CAPACITY: SAMSUNG AND LG 55
TABLE 4 OLED DISPLAY MARKET, BY APPLICATION, 2014–2023 (MILLION UNITS) 63
TABLE 5 OLED DISPLAY MARKET, BY APPLICATION, 2014–2023 (USD MILLION) 64
TABLE 6 OLED DISPLAY MARKET FOR SMARTPHONES, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 65
TABLE 7 OLED DISPLAY MARKET FOR SMARTPHONES, BY REGION, 2014–2023 (USD MILLION) 66
TABLE 8 OLED DISPLAY MARKET FOR TELEVISIONS, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 67
TABLE 9 OLED DISPLAY MARKET FOR TELEVISIONS, BY REGION, 2014–2023 (USD MILLION) 67
TABLE 10 OLED DISPLAY MARKET FOR TABLETS, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 68
TABLE 11 OLED DISPLAY MARKET FOR TABLETS, BY REGION, 2014–2023 (USD MILLION) 69
TABLE 12 OLED DISPLAY MARKET FOR SMARTWATCHES, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 69
TABLE 13 OLED DISPLAY MARKET FOR SMARTWATCHES, BY REGION, 2014–2023 (USD MILLION) 70
TABLE 14 COMPARISON OF VARIOUS NTE DISPLAY TECHNOLOGIES 71
TABLE 15 OLED DISPLAY MARKET FOR NEAR-TO-EYE (NTE) DEVICES, BY REGION, 2014–2023 (USD MILLION) 71
TABLE 16 OLED DISPLAY MARKET FOR VEHICLES & PUBLIC TRANSPORTS, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 72
TABLE 17 OLED DISPLAY MARKET FOR LAPTOPS & PC MONITORS, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 73
TABLE 18 OLED DISPLAY MARKET FOR LAPTOPS & PC MONITORS, BY REGION, 2014–2023 (USD MILLION) 74
TABLE 19 OLED DISPLAY MARKET FOR SIGNAGE/LARGE FORMAT DISPLAYS, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 75
TABLE 20 OLED DISPLAY MARKET FOR SIGNAGE/LARGE FORMAT DISPLAYS, BY REGION, 2014–2023 (USD MILLION) 75
TABLE 21 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 76
TABLE 22 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2014–2023 (USD MILLION) 77
TABLE 23 OLED DISPLAY MARKET, BY DISPLAY PANEL TYPE, 2014–2023 (USD MILLION) 80
TABLE 24 MARKET FOR RIGID OLED DISPLAY PANELS, BY APPLICATION, 2014–2023 (USD MILLION) 80
TABLE 25 MARKET FOR FLEXIBLE OLED PANELS, BY APPLICATION, 2014–2023 (USD MILLION) 81
TABLE 26 MARKET FOR OTHER OLED DISPLAY PANELS, BY APPLICATION, 2014–2023 (USD MILLION) 82
TABLE 27 OLED DISPLAY MARKET, BY TECHNOLOGY, 2014–2023 (USD MILLION) 85
TABLE 28 AMOLED DISPLAY MARKET, BY MATERIAL, 2014–2023 (USD MILLION) 90
TABLE 29 OLED DISPLAY MARKET, BY DISPLAY PANEL SIZE, 2014–2023 (USD MILLION) 95
TABLE 30 OLED LIGHTING MARKET, BY APPLICATION, 2014–2023 (USD MILLION) 101
TABLE 31 MARKET FOR GENERAL OLED LIGHTING, BY VERTICAL, 2014–2023 (USD MILLION) 102
TABLE 32 MARKET FOR GENERAL OLED LIGHTING, BY REGION, 2014–2023 ( USD MILLION) 102
TABLE 33 MARKET FOR AUTOMOTIVE OLED LIGHTING, BY REGION, 2014–2023 (USD MILLION) 103
TABLE 34 OLED LIGHTING MARKET, BY PANEL TYPE, 2014–2023 ( USD MILLION) 104
TABLE 35 OLED LIGHTING MARKET, BY VERTICAL, 2014–2023 ( USD MILLION) 108
TABLE 36 OLED MARKET, BY REGION, 2014–2023 (USD BILLION) 115
TABLE 37 OLED DISPLAY MARKET, BY REGION, 2014–2023 (USD BILLION) 116
TABLE 38 OLED LIGHTING MARKET, BY REGION, 2014–2023 (USD MILLION) 117
TABLE 39 OLED DISPLAY MARKET IN APAC, BY APPLICATION, 2014–2023 (USD MILLION) 124
TABLE 40 OLED LIGHTING MARKET IN APAC, BY APPLICATION, 2014–2023 (USD MILLION) 125
TABLE 41 OLED MARKET IN APAC, BY COUNTRY, 2014–2023 (USD MILLION) 125
TABLE 42 OLED DISPLAY MARKET IN APAC, BY COUNTRY, 2014–2023 (USD MILLION) 126
TABLE 43 OLED LIGHTING MARKET IN APAC, BY COUNTRY, 2014–2023 (USD MILLION) 126
TABLE 44 OLED MARKET IN SOUTH KOREA, BY OLED APPLICATION, 2014–2023 (USD MILLION) 127
TABLE 45 OLED MARKET IN CHINA, BY OLED APPLICATION, 2014–2023 (USD MILLION) 128
TABLE 46 OLED MARKET IN JAPAN, BY OLED APPLICATION, 2014–2023 (USD MILLION) 129
TABLE 47 GLOBAL OLED MARKET IN INDIA, BY OLED APPLICATION, 2014–2023 (USD MILLION) 130
TABLE 48 OLED MARKET IN TAIWAN, BY OLED APPLICATION, 2014–2023 (USD MILLION) 130
TABLE 49 OLED MARKET IN REST OF APAC, BY OLED APPLICATION, 2014–2023 (USD MILLION) 131
TABLE 50 OLED DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2014–2023 (USD MILLION) 134
TABLE 51 OLED LIGHTING MARKET IN NORTH AMERICA, BY APPLICATION, 2014–2023 (USD MILLION) 135
TABLE 52 OLED MARKET IN NORTH AMERICA, BY COUNTRY, 2014–2023 (USD MILLION) 135
TABLE 53 OLED DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2014–2023 (USD MILLION) 136
TABLE 54 OLED LIGHTING MARKET IN NORTH AMERICA, BY COUNTRY, 2014–2023 (USD MILLION) 136
TABLE 55 OLED MARKET IN US, BY OLED APPLICATION, 2014–2023 (USD MILLION) 137
TABLE 56 OLED MARKET IN CANADA, BY OLED APPLICATION, 2014–2023 (USD MILLION) 138
TABLE 57 OLED MARKET IN MEXICO, BY OLED APPLICATION, 2014–2023 (USD MILLION) 138
TABLE 58 OLED DISPLAY MARKET IN EUROPE, BY APPLICATION, 2014–2023 (USD MILLION) 142
TABLE 59 OLED LIGHTING MARKET IN EUROPE, BY APPLICATION, 2014–2023 (USD MILLION) 143
TABLE 60 OLED MARKET IN EUROPE, BY COUNTRY, 2014–2023 (USD MILLION) 143
TABLE 61 OLED DISPLAY MARKET IN EUROPE, BY COUNTRY, 2014–2023 (USD MILLION) 144
TABLE 62 OLED LIGHTING MARKET IN EUROPE, BY COUNTRY, 2014–2023 (USD MILLION) 144
TABLE 63 OLED MARKET IN UK, BY OLED APPLICATION, 2014–2023 (USD MILLION) 145
TABLE 64 OLED MARKET IN GERMANY, BY OLED APPLICATION, 2014–2023 (USD MILLION) 145
TABLE 65 OLED MARKET IN FRANCE, BY OLED APPLICATION, 2014–2023 (USD MILLION) 146
TABLE 66 OLED MARKET IN FINLAND, BY OLED APPLICATION, 2014–2023 (USD MILLION) 146
TABLE 67 OLED MARKET IN REST OF EUROPE, BY OLED APPLICATION, 2014–2023 (USD MILLION) 147
TABLE 68 OLED DISPLAY MARKET IN ROW, BY APPLICATION, 2014–2023 (USD MILLION) 148
TABLE 69 OLED MARKET IN ROW, BY REGION, 2014–2023 (USD MILLION) 148
TABLE 70 KEY PLAYER MARKET RANKING: OLED DISPLAY MARKET, 2016 151
TABLE 71 KEY PLAYER MARKET RANKING: OLED LIGHTING MARKET, 2016 151
TABLE 72 PRODUCT LAUNCHES, DEVELOPMENTS, AND MASS PRODUCTION, 2014–2017 152
TABLE 73 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS, 2015–2017 154
TABLE 74 EXPANSIONS, 2015–2017 156
TABLE 75 MERGERS & ACQUISITIONS, 2015–2016 157

LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 18
FIGURE 2 OLED MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 21
FIGURE 3 OLED MARKET: RESEARCH DESIGN 22
FIGURE 4 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 27
FIGURE 5 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 28
FIGURE 6 DATA TRIANGULATION 29
FIGURE 7 OLED DISPLAY MARKET, 2014–2023 (USD BILLION) 31
FIGURE 8 SMARTPHONES TO HOLD THE LARGEST SIZE OF THE OLED DISPLAY MARKET DURING THE FORECAST PERIOD 32
FIGURE 9 RIGID DISPLAY PANELS TO HOLD THE LARGEST SIZE OF THE OLED DISPLAY MARKET DURING THE FORECAST PERIOD 33
FIGURE 10 WOLED MATERIALS TO HOLD THE LARGEST SHARE OF THE AMOLED DISPLAY MARKET DURING THE FORECAST PERIOD 34
FIGURE 11 OLED LIGHTING MARKET, 2014–2023 (USD BILLION) 35
FIGURE 12 OLED LIGHTING MARKET, BY VERTICAL, 2014–2023 (USD MILLION) 35
FIGURE 13 OVERALL OLED MARKET TO GROW SIGNIFICANTLY DURING THE FORECAST PERIOD 37
FIGURE 14 SMARTPHONES TO HOLD THE LARGEST SHARE OF THE OLED DISPLAY MARKET DURING THE FORECAST PERIOD 38
FIGURE 15 RIGID DISPLAY PANELS HELD THE LARGEST SHARE OF THE OLED DISPLAY MARKET IN 2016 38
FIGURE 16 SMARTPHONES TO HOLD THE LARGEST SIZE OF THE MARKET FOR FLEXIBLE OLED DISPLAY PANELS DURING THE FORECAST PERIOD 39
FIGURE 17 FLEXIBLE DISPLAY PANELS TO GROW AT A HIGHER RATE IN OLED DISPLAY MARKET FOR SMARTPHONES DURING THE FORECAST PERIOD 39
FIGURE 18 FLEXIBLE DISPLAY PANELS TO HOLD A LARGER SIZE OF THE OLED DISPLAY MARKET FOR SMARTWATCHES BY 2023 40
FIGURE 19 UP TO 6 INCH DISPLAY PANELS HELD THE LARGEST SHARE OF THE OLED DISPLAY MARKET IN 2016 40
FIGURE 20 OLED DISPLAY MARKET IN NORTH AMERICA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 41
FIGURE 21 APAC HELD THE LARGEST SHARE OF THE OLED DISPLAY MARKET IN 2016 41
FIGURE 22 SMARTPHONES HELD THE LARGEST SHARE OF THE OLED DISPLAY MARKET IN APAC IN 2016 42
FIGURE 23 GENERAL LIGHTING TO HOLD A LARGER SHARE OF THE OLED LIGHTING MARKET DURING THE FORECAST PERIOD 43
FIGURE 24 MARKET FOR FLEXIBLE OLED LIGHTING PANELS TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 43
FIGURE 25 COMMERCIAL VERTICAL HELD THE LARGEST SHARE OF THE OLED LIGHTING MARKET IN 2016 44
FIGURE 26 EUROPE HELD THE LARGEST SHARE OF THE OLED LIGHTING MARKET IN 2016 44
FIGURE 27 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45
FIGURE 28 MICRO-LED MARKET, 2017–2025 (USD BILLION) 48
FIGURE 29 VALUE CHAIN ANALYSIS: OLED DISPLAY 51
FIGURE 30 VALUE CHAIN ANALYSIS: OLED LIGHTING 53
FIGURE 31 SAMSUNG: CUSTOMER ANALYSIS, 2016–2019 54
FIGURE 32 OLED PANEL PRODUCTION SHARE OF SAMSUNG AND LG EXPECTED TO CHANGE SIGNIFICANTLY BETWEEN 2011 AND 2020 56
FIGURE 33 SOUTH KOREA EXPECTED TO HOLD THE LARGEST SHARE IN TERMS OF OLED PRODUCTION CAPACITY BY 2018 57
FIGURE 34 SAMSUNG DOMINATED FLEXIBLE OLED DISPLAYS WITH LARGEST IP PORTFOLIO IN 2016 58
FIGURE 35 MATERIALS ACCOUNT FOR LARGEST SHARE OF MANUFACTURING COST IN RIGID AND FLEXIBLE OLED PANELS 59
FIGURE 36 OLED DISPLAY MARKET, BY APPLICATION 62
FIGURE 37 OLED DISPLAY MARKET, BY APPLICATION, 2014–2023 63
FIGURE 38 OLED DISPLAY MARKET, BY DISPLAY PANEL TYPE 79
FIGURE 39 OLED DISPLAY MARKET, BY TECHNOLOGY 85
FIGURE 40 PMOLED DISPLAY MARKET 2017 VS. 2023 (USD MILLION) 86
FIGURE 41 AMOLED DISPLAY MARKET 2017 VS. 2023 (USD BILLION) 87
FIGURE 42 AMOLED DISPLAY MARKET, BY MATERIAL 89
FIGURE 43 AMOLED DISPLAY MARKET, BY MATERIAL, 2017 VS. 2023 (USD MILLION) 89
FIGURE 44 FMM RGB MATERIAL MARKET, 2014–2023 (USD MILLION) 91
FIGURE 45 WOLED MATERIAL MARKET, 2014–2023 (USD MILLION) 92
FIGURE 46 AMOLED MATERIALS: CONSUMPTION RATE OF WOLED VS FMM RGB, 2014–2023 93
FIGURE 47 OLED MARKET, BY DISPLAY PANEL SIZE 95
FIGURE 48 OLED DISPLAY MARKET, BY DISPLAY PANEL SIZE, 2017 AND 2023 (USD BILLION) 96
FIGURE 49 MARKET FOR UPTO 6-INCH OLED DISPLAY PANELS, 2017–2023 (USD BILLION) 97
FIGURE 50 MARKET FOR 6–20-INCH OLED DISPLAY PANELS, 2017–2023 (USD MILLION) 97
FIGURE 51 MARKET FOR 20–50-INCH OLED DISPLAY PANELS, 2017–2023 (USD MILLION) 98
FIGURE 52 MARKET FOR MORE THAN 50-INCH OLED DISPLAY PANELS, 2017–2023 (USD MILLION) 99
FIGURE 53 OLED LIGHTING MARKET, BY APPLICATION 101
FIGURE 54 OLED LIGHTING MARKET, BY PANEL TYPE 104
FIGURE 55 OLED LIGHTING MARKET, BY VERTICAL 107
FIGURE 56 OLED LIGHTING MARKET FOR COMMERCIAL VERTICAL, 2014-2023 (USD MILLION) 109
FIGURE 57 OLED LIGHTING MARKET FOR AUTOMOTIVE VERTICAL, 2014-2023 (USD MILLION) 110
FIGURE 58 OLED LIGHTING MARKET FOR SPORTS & ENTERTAINMENT VERTICAL, 2014–2023 (USD MILLION) 110
FIGURE 59 OLED LIGHTING MARKET FOR RESIDENTIAL VERTICAL, 2014–2023 (USD MILLION) 111
FIGURE 60 OLED LIGHTING MARKET FOR INDUSTRIAL VERTICAL, 2014–2023 (USD MILLION) 112
FIGURE 61 OLED MARKET, BY REGION 114
FIGURE 62 OLED MARKET, BY REGION, 2017 VS. 2023 (USD BILLION) 115
FIGURE 63 OLED DISPLAY MARKET, BY REGION, 2017 VS. 2023 (USD BILLION) 116
FIGURE 64 OLED LIGHTING MARKET, BY REGION, 2017 VS. 2023 (USD MILLION) 117
FIGURE 65 OLED DISPLAY MARKET IN NORTH AMERICA TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 118
FIGURE 66 EUROPE HELD THE LARGEST SHARE OF THE OLED LIGHTING MARKET IN 2016 119
FIGURE 67 GEOGRAPHIC SNAPSHOT OF THE OLED DISPLAY MARKET 120
FIGURE 68 GEOGRAPHIC SNAPSHOT OF THE OLED LIGHTING MARKET 121
FIGURE 69 SOUTH KOREA TO HOLD A MAJOR SHARE OF THE OLED MARKET IN APAC BETWEEN 2017 AND 2023 123
FIGURE 70 US TO HOLD A MAJOR SHARE OF THE OLED MARKET IN NORTH AMERICA BETWEEN 2017 AND 2023 133
FIGURE 71 UK TO HOLD A MAJOR SHARE OF THE OLED MARKET IN EUROPE BETWEEN 2017 AND 2023 141
FIGURE 72 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET BETWEEN 2015 AND 2017 150
FIGURE 73 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 160
FIGURE 74 LG DISPLAY: COMPANY SNAPSHOT 164
FIGURE 75 UNIVERSAL DISPLAY CORPORATION : COMPANY SNAPSHOT 169
FIGURE 76 AU OPTRONICS: COMPANY SNAPSHOT 174
FIGURE 77 BOE TECHNOLOGY: COMPANY SNAPSHOT 179
FIGURE 78 TIANMA MICROELECTRONICS: COMPANY SNAPSHOT 183
FIGURE 79 OSRAM: COMPANY SNAPSHOT 187
FIGURE 80 ACUITY BRANDS: COMPANY SNAPSHOT 190
FIGURE 81 KONICA MINOLTA PIONEER OLED: COMPANY SNAPSHOT 194

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