Large Cooking Appliances in Germany

 Published On: Apr, 2015 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
What started out as a necessity or precaution during times of recession for many German consumers, turned into a popular trend over the review period; homing or cocooning, remains relatively strong even in 2014 with more and more consumers investing in customised high quality kitchens and large cooking appliances in order to host guests at home or simply enjoy a nice semi-professionally prepared meal at home. Therefore, the large cooking appliances category continued to grow in terms of volume...

Large Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2009-2014
Table 2 Sales of Large Cooking Appliances by Category: Value 2009-2014
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Built-in Hobs by Format: % Volume 2009-2014
Table 6 Sales of Ovens by Format: % Volume 2009-2014
Table 7 Sales of Cookers by Format: % Volume 2009-2014
Table 8 NBO Company Shares of Large Cooking Appliances: % Volume 2010-2014
Table 9 LBN Brand Shares of Large Cooking Appliances: % Volume 2011-2014
Table 10 NBO Company Shares of Built-in Hobs: % Volume 2010-2014
Table 11 NBO Company Shares of Ovens: % Volume 2010-2014
Table 12 NBO Company Shares of Cooker Hoods: % Volume 2010-2014
Table 13 NBO Company Shares of Built-in Cooker Hoods: % Volume 2010-2014
Table 14 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2010-2014
Table 15 NBO Company Shares of Cookers: % Volume 2010-2014
Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Executive Summary
on A Winning Streak - Consumer Appliances in Germany Registers Further Growth
Paradoxically, Higher Cost of Living Drives Sales of Consumer Appliances
Competitive Landscape Remains Fragmented Amid A Few Strong Domestic Names
Specialist Retailers Grow Online
Saturation and Durability Set To Hamper Future Growth of Consumer Appliances
Key Trends and Developments
Green Means "go" - Positive Impact of Energy Regulations on Consumer Appliances
People Buy From People: Lasting Appeal of Electronics and Appliance Specialist Retailers
Expensive and Hectic Lifestyles Facilitate Product Volume Growth and Premiumisation
Smart Homes - Still More A Vision Than A Trend in 2014
Market Indicators
Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 21 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 22 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 23 Sales of Consumer Appliances by Category: Value 2009-2014
Table 24 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 30 Sales of Small Appliances by Category: Volume 2009-2014
Table 31 Sales of Small Appliances by Category: Value 2009-2014
Table 32 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 33 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 34 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 35 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 36 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 37 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 38 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 39 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 40 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 41 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 42 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 43 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 48 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 49 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 50 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 51 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

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