Electrolux AB in Consumer Appliances (World)

 Published On: Jul, 2015 |    No of Pages: 49 |  Published By: Euromonitor | Format: PDF
Electrolux has fallen down the consumer appliances rankings at global level since 2009, mainly to the benefit of Asian competitors. 2014 was a better year than 2013, but the start of 2015 was slow, with difficulties in some key markets. The company has not been shy to grow by acquisition. In 2014, it acquired GEís appliances but the deal still awaits regulatory approval, and faces some obstacles. Electrolux, however, anticipates the agreement will be completed in 2015.

Euromonitor Internationalís Electrolux AB in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Scope of the Report
Strategic Evaluation
Strategic evaluation
Competitive Positioning
Competitive positioning
Market Assessment
Market assessment
Geographic and Category Opportunities
Brand Strategy
Brand strategy
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