Microwaves in Australia

 Published On: Aug, 2015 |    No of Pages: 44 |  Published By: Euromonitor | Format: PDF
Microwaves in Australia is something of a paradox. It is frequently used by Australian consumers, with most consumers using their microwave several times a day. Its indispensability in relation to 21st Australian lifestyles is also reflected in its high penetration rates, marginally below saturation (88%) in 2014. Considered as being highly useful and equally as affordable, the microwave is typically one of the first items to be purchased for a new home. The paradox is that whilst microwaves...

Euromonitor International's Microwaves in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MICROWAVES IN AUSTRALIA
LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2009-2014
Table 2 Sales of Microwaves by Category: Value 2009-2014
Table 3 Sales of Microwaves by Category: % Volume Growth 2009-2014
Table 4 Sales of Microwaves by Category: % Value Growth 2009-2014
Table 5 Sales of Microwaves by Type: % Volume 2010-2014
Table 6 NBO Company Shares of Microwaves: % Volume 2010-2014
Table 7 LBN Brand Shares of Microwaves: % Volume 2011-2014
Table 8 Microwaves by Distribution Format: % Volume 2009-2014
Table 9 Forecast Sales of Microwaves by Category: Volume 2014-2019
Table 10 Forecast Sales of Microwaves by Category: Value 2014-2019
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019
Breville Group Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 1 Breville Group Ltd: Key Facts
Summary 2 Breville Group Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Breville Group Ltd: Competitive Position 2014
Executive Summary
Consumer Appliances Records Slower Growth
the Coffee Rush Is Over
Premium Brands Up, Unit Prices Down
Homeshopping Offers Top Brands
Future Growth Fuelled by Ageing
Key Trends and Developments
Being Green Difficult To Sustain
in the Comfort of One's Own Home
Austerity and Appliances
the Demographics of High Density
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 14 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 16 Sales of Consumer Appliances by Category: Value 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 23 Sales of Small Appliances by Category: Volume 2009-2014
Table 24 Sales of Small Appliances by Category: Value 2009-2014
Table 25 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 26 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 27 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 29 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 30 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 31 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 32 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.