Microwaves in Brazil

 Published On: Nov, 2016 |    No of Pages: 34 |  Published By: Euromonitor | Format: PDF
In the past, microwaves was one of the most dynamic categories within major appliances. Up to 2013, the category managed to post double-digit growth rates year-on-year, and the penetration rate increased to 49% in 2016, from 24% in 2009. After such an outstanding performance the category was hit hard by the deterioration of economic conditions. In 2016 volume sales decreased by 12%, to reach 3.5 million units; a figure that was almost half of that registered three years ago.

Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MICROWAVES IN BRAZIL

Headlines
Trends
Category Data
Table 1 Sales of Microwaves by Category: Volume 2011-2016
Table 2 Sales of Microwaves by Category: Value 2011-2016
Table 3 Sales of Microwaves by Category: % Volume Growth 2011-2016
Table 4 Sales of Microwaves by Category: % Value Growth 2011-2016
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2016
Table 6 NBO Company Shares of Microwaves: % Volume 2012-2016
Table 7 LBN Brand Shares of Microwaves: % Volume 2013-2016
Table 8 Distribution of Microwaves by Format: % Volume 2011-2016
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2011-2016
Table 10 Forecast Sales of Microwaves by Category: Volume 2016-2021
Table 11 Forecast Sales of Microwaves by Category: Value 2016-2021
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2016-2021
Executive Summary
the Slowdown in Consumption Continues To Negatively Affect the Performance of Consumer Appliances in Brazil
Mabe Eletrodomésticos Goes Bankrupt, As It Is Unable To Honour the Agreements Established During the Judicial Recovery Period
Local Players Continue To Gain Share During 2016
Internet Retailing Continues To Gain Relevance in the Brazilian Market
Consumer Appliances Is Expected To Post Stronger Signs of Recovery From 2018
Key Trends and Developments
Internet Retailing Set To Continue Gaining Share in the Coming Years
Major Appliances Is Set To Post A Rebound in Sales in the Coming Years
the DIY Trend Drives Sales of Selected Products Within Small Appliances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 15 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 19 Sales of Consumer Appliances by Category: Value 2011-2016
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 26 Sales of Small Appliances by Category: Volume 2011-2016
Table 27 Sales of Small Appliances by Category: Value 2011-2016
Table 28 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 29 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 31 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 32 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 33 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 34 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 35 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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