Mobile Phones in Australia

 Published On: Sep, 2017 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
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Retail volume sales of smartphones in Australia are increasingly being driven by replacement sales rather than first-time purchases. Leading brand manufacturers such as Apple and Samsung release their latest flagship models annually. However, smartphone technology is advancing more slowly and so many consumers are increasingly choosing to wait for a longer period of time before choosing to upgrade their existing handset. Category saturation and a lack of significant upgrades were two of the main...

Euromonitor International's Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN AUSTRALIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
Table 2 Sales of Mobile Phones by Category: Value 2012-2017
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Executive Summary
Retail Volume Sales Continue To Fall
Connectivity Puts the Spark Back Into Consumer Electronics
Fierce Competition From Budget To Mid-priced Brand Manufacturers
Dick Smith Shutters Its Stores
Market Maturity Set To Lead To A Further Decline in Volume Sales Over the Forecast Period
Key Trends and Developments
Australia's Subdued Retail Outlook
Consolidation of Consumer Electronics and Appliances Bricks-and-mortar Stores and Amazon's Impending Entry Into Australia
Slow But Steady Rise of the Digital Personal Assistant
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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