Mobile Phones in Australia

 Published On: Nov, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
In an attempt to compete against the dominance of Apple and Android by spending a significant amount of money to purchase former mobile giant Nokia, Microsoft abandoned the hardware handset business, selling off the remaining business to Foxconn. The dominance of Apple and Android devices in Australia and globally pushed the company out of the mobile phone business. Some of the other reasons leading to the failure include a lack of support from mobile app developers and a diminishing share in mo...

Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN AUSTRALIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
Table 2 Sales of Mobile Phones by Category: Value 2011-2016
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Executive Summary
Continuing Decline in Consumer Electronics
Consumer Electronics Is Reaching Maturity and Saturation
Domination of International Companies in Consumer Electronics
Continuing Popularity of Internet Retailing
Consumer Electronics Unlikely To Rebound Over the Forecast Period
Key Trends and Developments
Continuing Slow Development in Fibre Optics for High-speed Internet Access
Highly Competitive Consumer Electronics Retailing Environment
Proximity Mobile Payment Is A Talking Point in Smartphones
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 18 Sales of Consumer Electronics by Category: Value 2011-2016
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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