Mobile Phones in Japan

 Published On: Sep, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
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A shift away from feature phones towards smartphones was seen in Japan towards the end of the review period after new legislation was passed in May 2015 requiring all smartphones and tablets to be sold with the SIM card reader unlocked if requested by consumers. In addition, a wider range of economy smartphones have become available in Japan in recent years, with the average unit price of smartphones declining at a CAGR of 2% in current terms over the review period. Nevertheless, volume sales of...

Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN JAPAN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
Table 2 Sales of Mobile Phones by Category: Value 2012-2017
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Executive Summary
Negative Growth Returns To Consumer Electronics
Purchases by Foreign Tourists Support Overall Sales
Apple Remains in the Box Seat
Electronics and Appliance Specialist Retailers and Internet Retailing Dominate
Ongoing Decline Expected for the Forecast Period As Consumers Switch To Multifunctional Devices
Key Trends and Developments
Economic Stasis Discourages Consumers From Purchasing Consumer Electronics
Electronics and Appliance Specialist Retailers Benefit From Omnichannel Strategies
Surging Tourism Boosts Numerous Fmcg Industries, Including Consumer Electronics
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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