Irons in Colombia

 Published On: Jan, 2016 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Partnerships between appliances manufacturers and home care companies are more common in home laundry but brands in irons such as Black & Decker are proving the effectiveness of this strategy. While the strategy can help to accelerate sales of complementary products (laundry care plus home laundry appliances, for example) the relationship seems less direct in the case of irons. Consumers do not always associate fabric care with ironing or appreciate that the quality of an iron determines its...

Euromonitor International's Irons in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

IRONS IN COLOMBIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2010-2015
Table 2 Sales of Irons: Value 2010-2015
Table 3 Sales of Irons: % Volume Growth 2010-2015
Table 4 Sales of Irons: % Value Growth 2010-2015
Table 5 Sales of Irons by Format: % Volume 2010-2015
Table 6 NBO Company Shares of Irons: % Volume 2011-2015
Table 7 LBN Brand Shares of Irons: % Volume 2012-2015
Table 8 Forecast Sales of Irons: Volume 2015-2020
Table 9 Forecast Sales of Irons: Value 2015-2020
Table 10 Forecast Sales of Irons: % Volume Growth 2015-2020
Table 11 Forecast Sales of Irons: % Value Growth 2015-2020
Landers & Cia SA in Consumer Appliances (colombia)
Strategic Direction
Key Facts
Summary 1 Landers & Cia SA: Key Facts
Summary 2 Landers & Cia SA: Operational Indicators
Production
Competitive Positioning
Summary 3 Landers & Cia SA: Competitive Position 2015
Executive Summary
Consumer Appliances Loses Ground in 2015
Consumer Appliances As Design Objects
Private Label Hitting Hard
Homeshopping Is Reinventing Itself
Consumer Appliances To Recover After the 2015 Sales Dip
Key Trends and Developments
Green More To Benefit Pocket Than the Environment
Retailing Innovations in Consumer Appliances
Introduction of Local Customs in New Product Development
Prices Increase As Currency Devalues
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 13 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 15 Sales of Consumer Appliances by Category: Value 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 22 Sales of Small Appliances by Category: Volume 2010-2015
Table 23 Sales of Small Appliances by Category: Value 2010-2015
Table 24 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 25 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 27 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 28 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 29 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 30 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 31 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources

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