Irons in Portugal

 Published On: Apr, 2015 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Ironing is by no means the preferred household task for the majority of Portuguese people. Nonetheless, it is a task which remains essential for the daily routines of many Portuguese households. As ironing is a mandatory task in virtually every household, it has been coming on the categories leading manufacturers to create ergonomic irons which are capable of boosting general demand in the category. Thus, the focus in recent years has been very much on innovation and modernisation and this has...

Irons in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2009-2014
Table 2 Sales of Irons: Value 2009-2014
Table 3 Sales of Irons: % Volume Growth 2009-2014
Table 4 Sales of Irons: % Value Growth 2009-2014
Table 5 Sales of Irons by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Irons: % Volume 2010-2014
Table 7 LBN Brand Shares of Irons: % Volume 2011-2014
Table 8 Forecast Sales of Irons: Volume 2014-2019
Table 9 Forecast Sales of Irons: Value 2014-2019
Table 10 Forecast Sales of Irons: % Volume Growth 2014-2019
Table 11 Forecast Sales of Irons: % Value Growth 2014-2019
Executive Summary
Healthier Economic Environment Revitalises the Industry
2.
Multi-brand, Multi-segmentation Strategies Are Successful in Consumer Appliances
the Penetration of Internet Retailing and Other Emerging Concepts Increases
Growth in Flats and Studios With Less Space Expected To Impact Consumer Appliances
Key Trends and Developments
1.
the Emergence of New Retailing Concepts
Improved Consumer Confidence Levels Fuelling the Market Performance
Innovation and Green Technologies Are Developed Side-by-side
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

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