Home Laundry Appliances in Turkey

 Published On: Dec, 2017 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
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Strong volume growth continued for home laundry appliances despite a healthy household penetration rate in 2017, mainly owing to the rapid rise in sales of automatic tumble dryers. This gradually increasing demand for automatic tumble dryers was due to urbanisation, resulting in consumers spending limited time on household chores, influenced by a higher participation rate of women in the workforce. With the ongoing pace of urbanisation in Turkey and strong marketing communication from leading ma...

Home Laundry Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME LAUNDRY APPLIANCES IN TURKEY

Headlines
Prospects
Increasing Interest in Automatic Tumble Dryers Will Drive Volume Growth
Healthy Volume Growth Is Expected for Automatic Washer Dryers Over Forecast Period
Growing Demand for Greater Energy Efficiency and Larger Capacity Will Positively Affect Value Growth
Competitive Landscape
Arçelik As Maintains Its Dominance of Home Laundry Appliances in 2017
Energy Efficiency Is the Major Focus of Manufacturers
Presence of Connected Home Laundry Appliances Increases Alongside Investment
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 2 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Executive Summary
Volume Growth by Consumer Appliances Continues in 2017
Price Competition Intensifies Among Manufacturers of Consumer Appliances
Arçelik As Maintains Its Leading Position in Consumer Appliances in 2017
Discounters and Internet Retailers Gain Share Within Consumer Appliances
Consumer Appliances Set To Continue To Record Positive Volume Growth Over the Forecast Period
Market Indicators
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 18 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 21 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Sales of Small Appliances by Category: Value 2012-2017
Table 31 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 34 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 35 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 36 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 37 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 38 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 48 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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