Home Laundry Appliances in Turkey

 Published On: Mar, 2016 |    No of Pages: 42 |  Published By: Euromonitor | Format: PDF

Home laundry appliances demonstrated a remarkable recovery in 2015, with volume growth of 8%, compared with the 2% volume decline seen in 2014. A decline was experienced in the category in 2014 due to the fact that BDDK brought into effect a new regulation that limited payments with instalments via credit card to nine months for major appliances in February 2014. Nevertheless, considering the widespread usage of this payment method, retailers and dealers rapidly tried to find ways to bypass the...

Home Laundry Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market Ė be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2010-2015
Table 2 Sales of Home Laundry Appliances by Category: Value 2010-2015
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Beyaz Esya San ve Tic AS: Key Facts
Summary 2 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Production
Summary 3 Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
Competitive Positioning
Summary 4 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
ArÁelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 15 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 17 Sales of Consumer Appliances by Category: Value 2010-2015
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 24 Sales of Small Appliances by Category: Volume 2010-2015
Table 25 Sales of Small Appliances by Category: Value 2010-2015
Table 26 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 27 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 28 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 29 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 30 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 31 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 32 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 33 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 43 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources
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