Refrigeration Appliances in Turkey

 Published On: Dec, 2016 |    No of Pages: 44 |  Published By: Euromonitor | Format: PDF
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As current account deficits reached critical levels, the Banking Regulation and Supervision Agency in Turkey limited purchases of various commodity groups, including major appliances, with credit card instalments in 2014, and due to this, refrigeration appliances posted a sharp volume decline of 5% during that year. Nevertheless, retailers and dealers found ways to circumvent this regulation within less than a year, such as providing traditional bill credits to their customers. Thanks to such mo...

Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market Ė be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

REFRIGERATION APPLIANCES IN TURKEY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Refrigeration Appliances by Category: Volume 2011-2016
Table 2 Sales of Refrigeration Appliances by Category: Value 2011-2016
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2011-2016
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2011-2016
Table 5 Sales of Freezers by Format: % Volume 2011-2016
Table 6 Sales of Freezers by Volume Capacity: % Volume 2011-2016
Table 7 Sales of Fridge Freezers by Format: % Volume 2011-2016
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2011-2016
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2016
Table 10 Sales of Fridges by Volume Capacity: % Volume 2011-2016
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2012-2016
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2013-2016
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2012-2016
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2012-2016
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2012-2016
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2012-2016
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2011-2016
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2011-2016
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Beyaz Esya San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 2 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2016
Executive Summary
Retail Sales Continue To Rise Thanks To Urbanisation and Housing Growth
ArÁelik Continues To Lead Consumer Appliances in 2016
Modernisation of the Retailing Landscape Strongly Affects Consumer Appliances
Consumer Appliances Is Set To Record Slow Growth During the Forecast Period
Key Trends and Developments
Internet Retailing of Consumer Appliances Rises As Electronics and Appliance Specialist Chains Focus on This Channel
Volume Growth Continues Thanks To the Measures Taken by the Government
Consumers Lean Toward More-affordable Products Due To Negative Economic Outlook
Market Indicators
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 24 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 27 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 28 Sales of Consumer Appliances by Category: Value 2011-2016
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 35 Sales of Small Appliances by Category: Volume 2011-2016
Table 36 Sales of Small Appliances by Category: Value 2011-2016
Table 37 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 38 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 39 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 40 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 41 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 42 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 43 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 44 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 53 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 54 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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