Portable Players in Australia

 Published On: Dec, 2015 |    No of Pages: 16 |  Published By: Euromonitor | Format: PDF
E-readers experienced a strong retail volume decline of 20% in 2015. Previously, the introduction of e-readers in Australia led to massive growth but ever since sales peaked in 2013, the category has seen a steady decline. One of the main reasons leading to this decline is that consumers have seen little incentive to upgrade to newer models and instead, are more inclined to purchase other portable devices such as multifunctional tablets and wearable electronics.

Euromonitor International's Portable Players in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
PORTABLE PLAYERS IN AUSTRALIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2010-2015
Table 2 Sales of Portable Players by Category: Value 2010-2015
Table 3 Sales of Portable Players by Category: % Volume Growth 2010-2015
Table 4 Sales of Portable Players by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Portable Players: % Volume 2011-2015
Table 6 LBN Brand Shares of Portable Players: % Volume 2012-2015
Table 7 Distribution of Portable Players by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Portable Players by Category: Volume 2015-2020
Table 9 Forecast Sales of Portable Players by Category: Value 2015-2020
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020
Executive Summary
Portable Consumer Electronics Driving Growth in Australia
Wearable Electronics: Fad Or Trend?
Is the Consumer Electronics Industry Getting More Consolidated?
Shifts in Consumer Buying Habits Hurting Specialist Retailers
Continuing Growth of Consumer Electronics Expected Over the Forecast Period
Key Trends and Developments
the Rise of Autonomous Wearable Electronics
Popularity of Mobile Payment in Australia
Shift Towards Internet Retailing
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 13 Sales of Consumer Electronics by Category: Value 2010-2015
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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