Mobile Phones in Austria

 Published On: Dec, 2015 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
The weak economic situation in Austria in 2015, combined with high levels of unemployment, resulted in low consumer confidence throughout 2015. Retail volume sales of mobile phones were negatively affected by low consumer spending. Compared to 2014, volume growth rates slowed in 2015. This development was particularly apparent in smartphones, which represented the majority of mobile phone sales.

Euromonitor International's Mobile Phones in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN AUSTRIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Emporia Telecom Produktions- & Vertriebs- GmbH & Co Kg in Consumer Electronics (austria)
Strategic Direction
Key Facts
Summary 1 emporia Telecom Produktions- & Vertriebs- GmbH & Co KG: Key Facts
Summary 2 emporia Telecom Produktions- & Vertriebs- GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 3 emporia Telecom Produktions- & Vertriebs GmbH & Co KG: Competitive Position 2015
Executive Summary
Maturity in Smartphones and Lcd TVs Leads To Stagnating and Falling Retail Volume Sales in 2015
Wearable Electronics Arrives at Last
Samsung Electronics Leads Sales in Consumer Electronics With A Particular Strength in Mobile Phones
Internet Retailing Gradually Becomes Mainstream
Weak Performance Is on the Horizon, Given the Maturity of Consumer Electronics
Key Trends and Developments
Busier Lifestyles and the On-the-go Trend Shape Demand for Electronics Products
Multi-room Connectivity Boosts Sales of Certain In-home Consumer Electronics
New Blank Media Tax Law Implemented in 2015 Is A Disruptor To Consumer Electronics
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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