Portable Players in Hungary

 Published On: Dec, 2015 |    No of Pages: 16 |  Published By: Euromonitor | Format: PDF
The demand of portable players remains limited as they are designed to serve a very specific function, but consumers tend to prefer one single product with multiple usage purposes with more complex applications, mostly smartphones. The demand is driven by cheaper, mostly Asian products or low-cost branded products with basic features. Only highly committed hard-core users remain loyal to the category and upgrade their old or broken models.

Euromonitor International's Portable Players in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
PORTABLE PLAYERS IN HUNGARY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2010-2015
Table 2 Sales of Portable Players by Category: Value 2010-2015
Table 3 Sales of Portable Players by Category: % Volume Growth 2010-2015
Table 4 Sales of Portable Players by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Portable Players: % Volume 2011-2015
Table 6 LBN Brand Shares of Portable Players: % Volume 2012-2015
Table 7 Distribution of Portable Players by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Portable Players by Category: Volume 2015-2020
Table 9 Forecast Sales of Portable Players by Category: Value 2015-2020
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020
Executive Summary
Consumers Continue To Make Large Expenses in Consumer Electronics
New Model Launches and Innovation Generate Engagement
Established International Brands and Cheap Asian Products Dominate the Market
Internet Retailing Keeps Cannibalising Store-based Sales
Stable Growth Expected With Less Hectic Periods
Key Trends and Developments
Improved Sentiment and Eagerness To Have the Latest Smart Devices Drive Sales
Consumers Buy Online and New Devices Give Additional Boost To Online Retailing
Unfair Trade Practices, Vat Fraud Have Negative Impact on Fair Players
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 13 Sales of Consumer Electronics by Category: Value 2010-2015
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources

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