Display Market by Technology (LED-backlit LCD, OLED, QD-LED, E-Paper), Display Type (Flat, Flexible, Transparent), Application (Smartphone & Tablet, TV & Digital Signage, PC Monitor & Laptop), Vertical, and Geography - Global Forecast to 2022

 Published On: Feb, 2017 |    No of Pages: 202 |  Published By: MarketsandMarkets | Format: PDF
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High growth of the flexible display market and rising demand for OLED-based devices are the major drivers for the display market

The display market was valued at USD 106.41 billion in 2015 and is expected to reach USD 169.17 billion by 2022, at a CAGR of 7.5% between 2016 and 2022.  The requirement for energy-efficient, attractive, and high specification display products in several industries; high growth of the flexible display market; and rising demand for OLED-based devices are the major drivers for the market. Factors such as high cost associated with new technology-based products and saturated shipment volumes of TVs and PC monitors are restraining the growth of the market.

Smart wearable are expected to grow at the highest rate in the display market

There is a huge market potential for display devices in the consumer electronics vertical on the back of increasing demand for devices such as TVs, smartphones, and smart wearables. Smart wearables are expected to witness high growth in shipments during the forecast period due to enhanced demand for such devices—especially smart watches. This is expected to drive the display market for smart wearables.

Devices based on Quantum dot and OLED technology are expected to witness the highest growth in the display market

Both Quantum dot LED and OLED technologies are new to the market compared with LED-backlit LCD. These technologies offer high picture quality and ultra-thin designs at low power consumption. These features are expected to drive the market for QD-LED and OLED technologies. Quantum dot technology is expected to achieve the highest growth in the market during the forecast period, but its share is expected to be low as it is in development phase and yet to be commercialized for other applications, apart from TVs.

North America to hold the largest market size and APAC to witness the highest growth in the display market

North America is expected to continue to hold the largest share in the display market owing to the high adoption rate of the latest technologies, especially in the consumer electronics and retail verticals. The APAC market is expected to grow at the highest rate due to the presence of major display panel and brand product manufacturers in the region—companies usually launch their new products or technologies in their native regions. Early exposure to the latest display products is the driving factor for the growth of the market in the consumer electronics and other industries in APAC.

Extensive primary interviews have been conducted with key people in the industry to determine and verify the market size of several segments and subsegments that were gathered through secondary research. The breakup of the primary participants has been shown below:

• By Company Type: Tier 1 – 15 %, Tier 2 – 60%, and Tier 3 – 25%
• By Designation: C-Level Executives – 20%, Directors – 35%, and Others – 45%
• By Region: North America – 35%, APAC – 45%, Europe – 15%, and ROW – 5%

The report also profiles the key players in the display market. The prominent players profiled in this report are LG Display Co., Ltd. (South Korea), Samsung Electronics Co., Ltd. (South Korea), AU Optronics Corp. (Taiwan), Innolux Corp. (Taiwan), Japan Display Inc., (Japan), Sharp Corp. (Japan), BOE Technology Group Co. (China), Hannstar Display Corp. (Taiwan), Varitronix International Limited (Hong Kong), TCL Display Technology Holdings Limited (Hong Kong), Universal Display Corp. (U.S.), and E Ink Holdings Inc. (Taiwan) among others

Research Coverage:

This research report categorizes the market by technology, display type, vertical, application, and geography. It provides Porter’s five forces analysis, along with the description of each of its forces and their impact on the market. The report also discusses major drivers, restraints, challenges, and opportunities for the market. Key players have been strategically profiled across the value chain.

Key Benefits of Buying the Report:

The report will help leaders/new entrants in this market in the following ways:
1. This report segments the display market comprehensively and provides the closest market size estimation for major industry verticals and applications across various regions.
2. The report will allow stakeholders to understand the pulse of the market through the information on drivers, restraints, challenges, and opportunities for the market.
3. This report will help stakeholders better understand their competitors and gain insights on ways to improve their position in the business. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 STUDY SCOPE 18
1.3.1 MARKETS COVERED 18
1.3.2 GEOGRAPHIC SCOPE 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 19
1.4 CURRENCY 20
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 DISPLAY MARKET: SCOPE DEFINITION 22
2.1.1 RESEARCH DATA 23
2.1.1.1 Key data from secondary sources 24
2.1.2 PRIMARY DATA 24
2.1.2.1 Breakdown of primaries 25
2.1.2.2 Key industry insights 25
2.1.3 MARKET SIZE ESTIMATION 26
2.1.3.1 Bottom-up and top-down methodology 26
2.1.4 BOTTOM-UP APPROACH 26
2.1.4.1 Approach for capturing market share by bottom-up analysis
(Demand side) 26
2.1.5 TOP-DOWN APPROACH 27
2.1.5.1 Approach for capturing the market share by top-down analysis (Supply side) 27
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.3 RESEARCH ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE DISPLAY MARKET 35
4.2 TRANSPARENT PANEL DISPLAYS IN THE DISPLAY MARKET EXPECTED TO GROW AT THE HIGHEST RATE 35
4.3 QUANTUM DOT LED TECHNOLOGY IN THE DISPLAY MARKET EXPECTED TO GROW AT THE HIGHEST RATE 36
4.4 DISPLAY MARKET IN APAC EXPECTED TO GROW AT THE HIGHEST RATE 37
4.5 DISPLAY MARKET IN SMART WEARABLES SEGMENT EXPECTED TO GROW AT THE HIGHEST RATE 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 MARKET SEGMENTATION 41
5.2.1 BY TECHNOLOGY 42
5.2.2 BY DISPLAY TYPE 42
5.2.3 BY APPLICATION 43
5.2.4 BY VERTICAL 43
5.2.5 BY GEOGRAPHY 44
5.3 MARKET DYNAMICS 45
5.3.1 DRIVERS 46
5.3.1.1 High growth of the flexible display market 46
5.3.1.2 Rising demand for OLED-based devices 46
5.3.1.3 Technological shift and development of energy-efficient, attractive, and high-specification display products 47
5.3.2 RESTRAINTS 47
5.3.2.1 High cost associated with new display technology-based products 47
5.3.2.2 Saturated shipment volumes for TV and PC monitors in
2014 and 2015 47
5.3.3 OPPORTUNITIES 48
5.3.3.1 High growth of smart wearables market 48
5.3.3.2 Emerging applications for flexible displays 49
5.3.4 CHALLENGES 50
5.3.4.1 Fluctuating average selling price of display panels 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 PORTER’S FIVE FORCES ANALYSIS 52
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 54
6.3.2 THREAT OF SUBSTITUTES 55
6.3.3 BARGAINING POWER OF BUYERS 56
6.3.4 BARGAINING POWER OF SUPPLIERS 57
6.3.5 THREAT OF NEW ENTRANTS 58
7 DISPLAY MARKET, BY TECHNOLOGY 59
7.1 INTRODUCTION 60
7.2 LED-BACKLIT LCD DISPLAY 61
7.3 OLED DISPLAY 66
7.3.1 OLED TYPES 69
7.3.1.1 PMOLED display 69
7.3.1.2 AMOLED display 69

7.3.2 OLED DISPLAY PANEL SIZES 70
7.3.2.1 Small OLED panels 70
7.3.2.2 Medium-sized OLED panels 70
7.3.2.3 Large OLED panels 70
7.3.3 OLED DISPLAY PANEL TYPE 71
7.3.3.1 Flat panel OLED 71
7.3.3.2 Flexible OLED 71
7.3.3.3 Transparent OLED 72
7.3.4 OLED APPLICATIONS 72
7.3.4.1 Smartphones 73
7.3.4.2 Television 73
7.3.4.3 Notebooks and tablets 73
7.3.4.4 Smart wearables 73
7.3.4.5 Automotive products 74
7.3.4.6 Others 74
7.4 QUANTUM DOT LED DISPLAY 74
7.4.1 QD-LED ADVANTAGES OVER EXISTING DISPLAY TECHNOLOGIES 75
7.5 E-PAPER DISPLAY 77
7.6 LASER PHOSPHOR DISPLAY (LPD) 80
7.7 INTERFEROMETRIC MODULATOR DISPLAY (IMOD) 83
8 DISPLAY MARKET, BY DISPLAY TYPE 84
8.1 INTRODUCTION 85
8.2 FLAT PANEL DISPLAY 86
8.3 FLEXIBLE PANEL DISPLAY 87
8.4 TRANSPARENT PANEL DISPLAY 88
9 DISPLAY MARKET, BY APPLICATION 89
9.1 INTRODUCTION 90
9.2 TELEVISION AND DIGITAL SIGNAGE 91
9.3 PC MONITOR AND LAPTOP 93
9.4 SMARTPHONE AND TABLET 96
9.5 SMART WEARABLES 98
9.6 VEHICLE AND PUBLIC TRANSPORT 100
9.7 E-READER 102
9.8 GAMING CONSOLES, SPORTS, AND ENTERTAINMENT 103
9.9 SMART HOME APPLIANCES 104
9.10 OTHERS 106

10 DISPLAY MARKET, BY VERTICAL 108
10.1 INTRODUCTION 109
10.2 CONSUMER ELECTRONICS 110
10.3 AUTOMOTIVE AND AEROSPACE 111
10.4 HEALTHCARE 113
10.5 TRANSPORTATION 114
10.6 RETAIL 115
10.7 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 116
10.8 GOVERNMENT AND DEFENSE 117
10.9 INDUSTRIAL 118
10.10 OTHERS (EDUCATION AND HOSPITALITY) 119
11 DISPLAY MARKET, BY GEOGRAPHY 120
11.1 INTRODUCTION 121
11.2 NORTH AMERICA 124
11.2.1 U.S. 127
11.2.2 CANADA 127
11.2.3 MEXICO 127
11.3 EUROPE 128
11.3.1 U.K. 131
11.3.2 GERMANY 131
11.3.3 FRANCE 131
11.3.4 REST OF EUROPE 132
11.4 ASIA-PACIFIC (APAC) 132
11.4.1 CHINA 135
11.4.2 JAPAN 135
11.4.3 SOUTH KOREA 135
11.4.4 REST OF APAC 136
11.5 REST OF THE WORLD (ROW) 136
11.5.1 MIDDLE EAST 137
11.5.2 AFRICA 138
11.5.3 SOUTH AMERICA 138
12 COMPETITIVE LANDSCAPE 139
12.1 OVERVIEW 139
12.2 MARKET RANKING ANALYSIS: DISPLAY MARKET 140
12.3 COMPETITION AND TRENDS 141
12.3.1 NEW PRODUCT LAUNCHES, DEVELOPMENTS, AND MASS PRODUCTION 142
12.3.2 COMPANY EXPANSION 146
12.3.3 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 147
12.3.4 MERGERS AND ACQUISITIONS 148
12.4 INNOVATORS OR START-UPS 149
13 COMPANY PROFILES 150
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 INTRODUCTION 150
13.2 LG DISPLAY CO., LTD. 151
13.3 SAMSUNG ELECTRONICS CO., LTD 156
13.4 INNOLUX CORP. 161
13.5 AU OPTRONICS CORP. 165
13.6 JAPAN DISPLAY INC. 170
13.7 BOE TECHNOLOGY GROUP CO., LTD. 175
13.8 SHARP CORP. (FOXCONN) 179
13.9 HANNSTAR DISPLAY CORPORATION 181
13.10 VARITRONIX INTERNATIONAL LIMITED 182
13.11 TCL DISPLAY TECHNOLOGY HOLDINGS LIMITED 185
13.12 UNIVERSAL DISPLAY CORP. 187
13.13 E INK HOLDINGS, INC. 190
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
14 APPENDIX 192
14.1 INSIGHTS OF INDUSTRY EXPERTS 192
14.2 DISCUSSION GUIDE 193
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 195
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 197
14.5 AVAILABLE CUSTOMIZATION 199
14.6 RELATED REPORTS 199
14.7 AUTHOR DETAILS 200   

LIST OF TABLES

TABLE 1 LIST OF MAJOR SECONDARY SOURCES 23
TABLE 2 DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 60
TABLE 3 LED DISPLAY, BY SIZE 62
TABLE 4 LED-BACKLIT LCD-BASED DISPLAY MARKET SIZE, BY APPLICATION, 2013–2022 (USD MILLION) 62
TABLE 5 LED-BACKLIT LCD-BASED DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 63
TABLE 6 LED-BACKLIT LCD-BASED DISPLAY MARKET SIZE, BY VERTICAL, 2013–2022 (USD MILLION) 64
TABLE 7 LED-BACKLIT LCD: DISPLAY MARKET SIZE, BY GEOGRAPHY, 2013–2022 (USD BILLION) 65
TABLE 8 OLED DISPLAY MARKET, BY VERTICAL, 2013–2022 (USD MILLION) 67
TABLE 9 OLED DISPLAY MARKET SIZE, BY GEOGRAPHY, 2013–2022 (USD MILLION) 68
TABLE 10 OLED DISPLAY MARKET SIZE, BY OLED TYPE, 2013–2022 (USD MILLION) 69
TABLE 11 OLED DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 71
TABLE 12 OLED DISPLAY MARKET SIZE, BY APPLICATION, 2013–2022 (USD MILLION) 72
TABLE 13 QD-LED DISPLAY MARKET SIZE, BY APPLICATION, 2013–2022 (USD MILLION) 75
TABLE 14 QD-LED DISPLAY MARKET SIZE, BY VERTICAL, 2013–2022 (USD MILLION) 76
TABLE 15 QD-LED DISPLAY MARKET SIZE, BY GEOGRAPHY, 2013–2022 (USD MILLION) 76
TABLE 16 E-PAPER DISPLAY MARKET SIZE, BY APPLICATION, 2013–2022 (USD MILLION) 77
TABLE 17 E-PAPER DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 78
TABLE 18 E-PAPER DISPLAY MARKET SIZE, BY VERTICAL, 2013–2022 (USD MILLION) 79
TABLE 19 E-PAPER DISPLAY MARKET SIZE, BY GEOGRAPHY, 2013–2022 (USD MILLION) 80
TABLE 20 LPD DISPLAY MARKET SIZE, BY APPLICATION, 2013–2022 (USD MILLION) 81
TABLE 21 LPD DISPLAY MARKET SIZE, BY VERTICAL, 2013–2022 (USD MILLION) 81
TABLE 22 LPD DISPLAY MARKET SIZE, BY GEOGRAPHY, 2013–2022 (USD MILLION) 82
TABLE 23 DISPLAY MARKET SIZE, BY DISPLAY TYPE, 2013–2022 (USD MILLION) 85
TABLE 24 FLAT PANEL DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 86
TABLE 25 FLEXIBLE PANEL DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 87
TABLE 26 TRANSPARENT PANEL DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 88
TABLE 27 DISPLAY MARKET SIZE, BY APPLICATION, 2013–2022 (USD BILLION) 91
TABLE 28 TV AND DIGITAL SIGNAGE DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 92
TABLE 29 TV AND DIGITAL SIGNAGE DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 93
TABLE 30 PC MONITOR AND LAPTOP DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 95
TABLE 31 PC MONITOR AND LAPTOP DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 95
TABLE 32 SMARTPHONE AND TABLET DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 97
TABLE 33 SMARTPHONE AND TABLET DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 98
TABLE 34 SMART WEARABLES DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 99
TABLE 35 SMART WEARABLES DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 100
TABLE 36 VEHICLE AND PUBLIC TRANSPORT DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 101
TABLE 37 E-READER DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD BILLION) 102
TABLE 38 E-READER DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 102
TABLE 39 GAMING CONSOLES, SPORTS, AND ENTERTAINMENT DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 103
TABLE 40 GAMING CONSOLES, SPORTS, AND ENTERTAINMENT DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 104
TABLE 41 SMART HOME APPLIANCES DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 105
TABLE 42 SMART HOME APPLIANCES DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 105
TABLE 43 OTHER APPLICATIONS DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 106
TABLE 44 OTHER APPLICATIONS DISPLAY MARKET SIZE, BY DEVICE TYPE, 2013–2022 (USD MILLION) 107
TABLE 45 DISPLAY MARKET SIZE, BY VERTICAL, 2013–2022 (USD BILLION) 110
TABLE 46 CONSUMER ELECTRONICS DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 111
TABLE 47 AUTOMOTIVE AND AEROSPACE DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 112
TABLE 48 HEALTHCARE DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 113
TABLE 49 TRANSPORTATION DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 114
TABLE 50 RETAIL DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 115
TABLE 51 BFSI DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 116
TABLE 52 GOVERNMENT AND DEFENSE DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 117
TABLE 53 INDUSTRIAL DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 118
TABLE 54 OTHERS APPLICATIONS DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 119
TABLE 55 DISPLAY MARKET SIZE, BY GEOGRAPHY, 2013–2022 (USD BILLION) 122
TABLE 56 NORTH AMERICA: DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 126
TABLE 57 NORTH AMERICA: DISPLAY MARKET SIZE, BY COUNTRY, 2013–2022 (USD BILLION) 127
TABLE 58 EUROPE: DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 130
TABLE 59 EUROPE: DISPLAY MARKET SIZE, BY COUNTRY, 2013–2022 (USD BILLION) 131
TABLE 60 APAC: DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 134
TABLE 61 APAC: DISPLAY MARKET SIZE, BY COUNTRY, 2013–2022 (USD BILLION) 135
TABLE 62 ROW: DISPLAY MARKET SIZE, BY TECHNOLOGY, 2013–2022 (USD MILLION) 136
TABLE 63 ROW: DISPLAY MARKET SIZE, BY REGION, 2013–2022 (USD BILLION) 137
TABLE 64 KEY PLAYER MARKET RANKING, 2015 140
TABLE 65 NEW PRODUCT LAUNCHES, DEVELOPMENT, AND MASS PRODUCTION, 2015–2016 142
TABLE 66 COMPANY EXPANSION, 2015–2016 146
TABLE 67 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS, 2015–2016 147
TABLE 68 MERGERS AND ACQUISITIONS 2015–2016 148   

LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 18
FIGURE 2 MARKET, BY GEOGRAPHY 19
FIGURE 3 DISPLAY MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 21
FIGURE 4 DISPLAY MARKET: RESEARCH DESIGN 22
FIGURE 5 KEY DATA FROM SECONDARY SOURCES 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28
FIGURE 8 DATA TRIANGULATION 29
FIGURE 9 ASSUMPTIONS OF THE RESEARCH STUDY 30
FIGURE 11 LED-BACKLIT LCD-BASED DISPLAY DEVICES TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 32
FIGURE 12 APAC MARKET EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 33
FIGURE 13 CONSUMER ELECTRONICS TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 34
FIGURE 14 DISPLAY MARKET EXPECTED TO GROW AT A CAGR OF 7.5% DURING THE FORECAST PERIOD; CONSUMER ELECTRONICS CONTRIBUTING THE HIGHEST MARKET SHARE 35
FIGURE 15 THE FLAT PANEL DISPLAY SEGMENT HELD THE LARGEST MARKET SIZE IN 2015 35
FIGURE 16 LED-BACKLIT LCD AND NORTH AMERICA HELD THE LARGEST MARKET SIZE IN 2015 36
FIGURE 17 QD-LED-BASED DISPLAY MARKET EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 37
FIGURE 18 NORTH AMERICA HELD THE LARGEST SHARE OF THE OVERALL DISPLAY MARKET IN 2015 37
FIGURE 19 TV AND DIGITAL SIGNAGE EXPECTED TO HOLD THE LARGEST SHARE IN
THE DISPLAY MARKET DURING THE FORECAST PERIOD 38
FIGURE 20 DISPLAY MARKET SEGMENTATION 41
FIGURE 21 DISPLAY MARKET, BY GEOGRAPHY 44
FIGURE 22 DISPLAY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45
FIGURE 23 FLEXIBLE DISPLAY SHIPMENT FORECAST 2014–2022 46
FIGURE 24 TV SHIPMENTS AND ASP FORECAST 2014–2022 48
FIGURE 25 SMART WEARABLES SHIPMENT FORECAST– 2015, 2016, AND 2020 (MILLION UNITS) 49
FIGURE 26 DISPLAY MARKET: VALUE CHAIN ANALYSIS 51
FIGURE 27 DISPLAY MARKET: PORTER’S FIVE FORCES ANALYSIS, 2015 53
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS FOR THE DISPLAY MARKET, 2015 53
FIGURE 29 HIGH IMPACT OF THE INTENSITY OF COMPETITIVE RIVALRY IN THE DISPLAY MARKET IN 2015 54
FIGURE 30 HIGH IMPACT OF THE THREAT OF SUBSTITUTES IN THE DISPLAY MARKET IN 2015 55
FIGURE 31 HIGH IMPACT OF THE BARGAINING POWER OF BUYERS IN THE DISPLAY MARKET IN 2015 56
FIGURE 32 MEDIUM IMPACT OF THE BARGAINING POWER OF SUPPLIERS IN THE DISPLAY MARKET IN 2015 57
FIGURE 33 LOW IMPACT OF THE THREAT OF NEW ENTRANTS IN THE DISPLAY MARKET IN 2015 58
FIGURE 34 DISPLAY MARKET SEGMENTATION, BY TECHNOLOGY 60
FIGURE 35 LED-BACKLIT LCD DISPLAY MARKET, BY REGION, 2016 VS. 2022 (USD BILLION) 65
FIGURE 36 MAJOR INDUSTRIES IN OLED DISPLAY MARKET, 2016 VS. 2022 (USD BILLION) 66
FIGURE 37 OLED DISPLAY MARKET, BY GEOGRAPHY, 2016 VS. 2022 (USD MILLION) 68
FIGURE 38 E-PAPER DISPLAY MARKET, BY GEOGRAPHY, 2016 VS. 2022 (USD MILLION) 79
FIGURE 39 LPD DISPLAY MARKET, BY GEOGRAPHY, 2016 VS. 2022 (USD MILLION) 82
FIGURE 40 DISPLAY MARKET SEGMENTATION, BY DISPLAY TYPE 85
FIGURE 41 DISPLAY MARKET, BY APPLICATION 90
FIGURE 42 TV AND DIGITAL SIGNAGE DISPLAY MARKET SHIPMENT (MILLION UNITS) AND AVERAGE SELLING PRICE (USD) 92
FIGURE 43 PC MONITOR AND LAPTOP DISPLAY MARKET SHIPMENT (MILLION UNITS) AND AVERAGE SELLING PRICE (USD) 94
FIGURE 44 SMARTPHONE AND TABLET DISPLAY MARKET SHIPMENT (MILLION UNITS) AND AVERAGE SELLING PRICE (USD) 97
FIGURE 45 SMART WEARABLES DISPLAY MARKET SHIPMENT (MILLION UNITS) AND AVERAGE SELLING PRICE (USD) 99
FIGURE 46 DISPLAY MARKET, BY VERTICAL 109
FIGURE 47 DISPLAY MARKET SEGMENTATION, BY GEOGRAPHY 121
FIGURE 48 DISPLAY MARKET SIZE, BY GEOGRAPHY, 2016 VS. 2022 (USD BILLION) 121
FIGURE 49 APAC EXPECTED TO BE THE FASTEST-GROWING REGION FOR DISPLAYS (2016–2022) 122
FIGURE 50 GEOGRAPHIC SNAPSHOT OF THE DISPLAY MARKET: SOUTH KOREA AND CHINA EMERGING AS NEW HOTSPOTS 123
FIGURE 51 U.S. HELD A MAJOR SHARE OF THE NORTH AMERICAN DISPLAY MARKET IN 2015 125
FIGURE 52 NORTH AMERICA: DISPLAY MARKET SIZE, BY COUNTRY, 2016 VS. 2022 (USD BILLION) 126
FIGURE 53 U.K. HELD A MAJOR SHARE OF THE EUROPEAN DISPLAY MARKET IN 2015 129
FIGURE 54 EUROPE: DISPLAY MARKET SIZE, BY COUNTRY, 2016 VS. 2022 (USD BILLION) 130
FIGURE 55 CHINA HELD A MAJOR SHARE OF THE APAC DISPLAY MARKET IN 2015 133
FIGURE 56 APAC: DISPLAY MARKET SIZE, BY COUNTRY, 2016 VS. 2022 (USD BILLION) 134
FIGURE 57 ROW: DISPLAY MARKET SIZE, BY REGION, 2016 VS. 2022 (USD BILLION) 137
FIGURE 58 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND EXPANSION AS
THE KEY GROWTH STRATEGIES BETWEEN 2014 AND 2016 139
FIGURE 59 MARKET EVOLUTION FRAMEWORK: STRATEGY OF NEW PRODUCT LAUNCHES, DEVELOPMENTS, AND MASS PRODUCTION-FUELED GROWTH AND INNOVATION IN THE DISPLAY MARKET, OVER 2014–2016 141
FIGURE 60 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES, DEVELOPMENTS, AND MASS PRODUCTION WERE THE KEY STRATEGIES ADOPTED DURING 2014–2016 142
FIGURE 61 GEOGRAPHIC REVENUE MIX OF THE TOP FIVE MARKET PLAYERS 150
FIGURE 62 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT 152
FIGURE 63 LG DISPLAY CO., LTD. : SWOT ANALYSIS 155
FIGURE 64 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 157
FIGURE 65 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS 160
FIGURE 66 INNOLUX CORP.: COMPANY SNAPSHOT 162
FIGURE 67 INNOLUX CORP.: SWOT ANALYSIS 164
FIGURE 68 AU OPTRONICS CORP.: COMPANY SNAPSHOT 166
FIGURE 69 AU OPTRONICS CORP.: SWOT ANALYSIS 169
FIGURE 70 JAPAN DISPLAY INC.: COMPANY SNAPSHOT 170
FIGURE 71 JAPAN DISPLAY INC.: SWOT ANALYSIS 174
FIGURE 72 BOE TECHNOLOGY GROUP CO., LTD.: COMPANY SNAPSHOT 176
FIGURE 73 SHARP CORP.: COMPANY SNAPSHOT 179
FIGURE 74 HANNSTAR DISPLAY CORP.: COMPANY SNAPSHOT 181
FIGURE 75 VARITRONIX INTERNATIONAL LIMITED: COMPANY SNAPSHOT 183
FIGURE 76 TCL DISPLAY TECHNOLOGY HOLDINGS LIMITED: COMPANY SNAPSHOT 185
FIGURE 77 UNIVERSAL DISPLAY CORP.: COMPANY SNAPSHOT 188
FIGURE 78 E INK HOLDINGS, INC.: COMPANY SNAPSHOT 190

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