Mobile Phones in Brazil

 Published On: Dec, 2015 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
Despite the macroeconomic crisis in Brazil, mobile phone continued to register quite positive results in comparison to other consumer electronics categories in 2015. However, the pace of the categoryís development was tempered somewhat by the increasingly high penetration of smartphones, which saw retail volume growth slow after having experienced very strong growth rates earlier in the review period. Moreover, even smartphones was not immune to the negative effects of the economic downturn.

Euromonitor International's Mobile Phones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN BRAZIL

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Volume 2010-2015
Table 3 Sales of Mobile Phones by Category: Value 2010-2015
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 5 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 9 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 11 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Executive Summary
Economic Downturn Restricts Demand for Consumer Electronics in 2015
Producers and Retailers Increasingly Reliant on Seasonal Purchasing Occasions
Samsung Maintains Its Overall Lead in Consumer Electronics in Brazil
Internet Retailers Weather the Downturn Better Than Store-based Operators
Market Performance Not Expected To Improve Until 2017
Key Trends and Developments
Impact of Recession Compounded by New Taxes and Unfavourable Exchange Rates
Recession Makes Major Retailers More Reliant on Seasonal Sales Events
Increased Price Sensitivity in Brazil Creates New Opportunities for Chinese Producers
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.