Mobile Phones in Turkey

 Published On: Dec, 2015 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
Mobile phones recorded a volume decline of 3% in 2015, mainly due to perpetual decline in the sales of feature phones. Nevertheless, smartphones demonstrated positive volume growth of 5% and became the most dynamic category in 2015, after a shrinkage of 4% that the category experienced in 2014, owing to increasing sales of new product launches, particularly smartphones with 4G LTE support. Increasing numbers of Turkey’s tech-savvy youth population, who are very close followers of cutting edge...

Euromonitor International's Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN TURKEY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Table 17 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Elektronik AS: Key Facts
Summary 2 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
Summary 3 Vestel Elektronik AS: Competitive Position 2015
Executive Summary
Consumer Electronics Sees Stagnant Volume Growth in 2015
Profitability in Consumer Electronics Retailing Declines As Costs Outpace Sales
Vestel Elektronik As and Lenovo Turkiye Expand Their Product Ranges and Gain Significant Share in 2015
Internet Retailing Demonstrates Further High Value Growth in 2015
Consumer Electronics Set To Record Positive Volume Growth Over the Forecast Period
Key Trends and Developments
the Effects of the Regulation Limiting Purchases of Consumer Electronics With Monthly Instalments Are Reduced As Players Already Find Ways To Circumvent
Increasing Demand for Online Shopping Forces Leading Electronics and Appliance Specialists To Focus on Internet Retailing
Sales in Various Categories Decline As Smartphones With Advanced Features Continuously Gain Popularity
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources

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