Portable Players in Turkey

 Published On: Aug, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
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Portable players continued to record a downward trend in 2017 largely due to the strong decline in portable media players. As a consequence of the increasing use of smartphones, which mainly have advanced multimedia-playing features, the volume sales base of portable media players significantly narrowed and became a niche for a certain proportion of middle- and high-school students in the review period. As smartphone usage is not allowed in the majority of the government schools, a marked number...

Euromonitor International's Portable Players in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

PORTABLE PLAYERS IN TURKEY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2012-2017
Table 2 Sales of Portable Players by Category: Value 2012-2017
Table 3 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 4 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 6 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 7 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 9 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022
Executive Summary
Tough Economic Situation Further Depresses Volume Growth in 2017
Rising Average Unit Prices Drive Current Value Growth in Consumer Electronics
Samsung Corp and Apple Inc Consolidate Their Strength in 2017
Presence of Consumer Electronics in Internet Retailing and Discounters Increases
Declining Volume Trend Set To Continue in the Forecast Period
Key Trends and Developments
Volume Sales of Consumer Electronics Decline Due To the Negative Economic Situation
Consumer Electronics Reaches Larger Masses As Retailers Diversify Their Product Portfolios
the Rise of Wireless Speakers and Larger-screen Smartphones at the Expense of Other Products
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 13 Sales of Consumer Electronics by Category: Value 2012-2017
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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