Mobile Phones in Thailand

 Published On: Dec, 2016 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
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Thailand upgraded mobile signalling to 4G technology in the review period. This is influencing sales of smartphones to increase and is very popular among Thai consumers. However, this is having a direct effect on the sales of feature phones, especially as internet over 4G already covers Bangkok. Most consumers shift towards buying smartphones more than feature phones.

Mobile Phones in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN THAILAND

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Sales of Mobile Phones by Category: Volume 2011-2016
Table 3 Sales of Mobile Phones by Category: Value 2011-2016
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 5 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 9 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 11 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Samart I-mobile Plc in Consumer Electronics (thailand)
Strategic Direction
Key Facts
Summary 1 Samart I-Mobile Plc: Key Facts
Summary 2 Samart I-Mobile Plc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Samart I-Mobile Plc: Private Label Portfolio
Competitive Positioning
Summary 4 Samart I-Mobile Plc: Competitive Position 2016
Executive Summary
Performance of Consumer Electronics in 2016
the Consumer Trend in 2016 Focuses on Premium Products
Innovation Drives Sales During Economic Slowdown
Retailers Improve Their Image in Response To the Growth of Consumer Electronics
the Economic Stimulus Policy Is Expected To Drive Sales Over the Forecast Period
Key Trends and Developments
Thai Government Launches Fiscal Stimulus Policy To Boost Spending in the Country
Internet Retailing Vs Traditional Electronics and Appliance Specialist Retailers
Trend Connecting People Through Internet Devices
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 19 Sales of Consumer Electronics by Category: Value 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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