Consumer Appliances in Brazil

 Published On: Nov, 2016 |    No of Pages: 127 |  Published By: Euromonitor | Format: PDF
Brazil continued to face a challenging scenario in 2016, with both major and small appliances continuing to be negatively affected by the lingering effects of the economic downturn. Rising unemployment, the more restricted credit scenario and high inflation contributed to undermining consumer confidence and pushing down sales of consumer appliances in Brazil. As consumers became less confident about the economic outlook, purchases of consumer appliances were postponed, but should post signs of r...

Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN BRAZIL

Executive Summary
the Slowdown in Consumption Continues To Negatively Affect the Performance of Consumer Appliances in Brazil
Mabe Eletrodomésticos Goes Bankrupt, As It Is Unable To Honour the Agreements Established During the Judicial Recovery Period
Local Players Continue To Gain Share During 2016
Internet Retailing Continues To Gain Relevance in the Brazilian Market
Consumer Appliances Is Expected To Post Stronger Signs of Recovery From 2018
Key Trends and Developments
Internet Retailing Set To Continue Gaining Share in the Coming Years
Major Appliances Is Set To Post A Rebound in Sales in the Coming Years
the DIY Trend Drives Sales of Selected Products Within Small Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 2 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 6 Sales of Consumer Appliances by Category: Value 2011-2016
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 13 Sales of Small Appliances by Category: Volume 2011-2016
Table 14 Sales of Small Appliances by Category: Value 2011-2016
Table 15 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 16 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 18 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 19 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 20 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 21 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 22 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 31 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 32 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Esmaltec SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
Summary 2 Esmaltec SA: Key Facts
Production
Summary 3 Esmaltec SA: Production Statistics 2016
Competitive Positioning
Summary 4 Esmaltec SA: Competitive Position 2016
Magazine Luiza SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
Summary 5 Magazine Luiza SA: Key Facts
Summary 6 Magazine Luiza SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 7 Magazine Luiza SA: Competitive Position 2016
Mondial Eletrodomésticos SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
Summary 8 Mondial Eletrodomésticos SA: Key Facts
Production
Competitive Positioning
Summary 9 Mondial Eletrodomésticos SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2011-2016
Table 36 Sales of Dishwashers by Category: Value 2011-2016
Table 37 Sales of Dishwashers by Category: % Volume Growth 2011-2016
Table 38 Sales of Dishwashers by Category: % Value Growth 2011-2016
Table 39 Sales of Dishwashers by Format: % Volume 2011-2016
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2016
Table 41 NBO Company Shares of Dishwashers: % Volume 2012-2016
Table 42 LBN Brand Shares of Dishwashers: % Volume 2013-2016
Table 43 Distribution of Dishwashers by Format: % Volume 2011-2016
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2011-2016
Table 45 Forecast Sales of Dishwashers by Category: Volume 2016-2021
Table 46 Forecast Sales of Dishwashers by Category: Value 2016-2021
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2011-2016
Table 50 Sales of Home Laundry Appliances by Category: Value 2011-2016
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2011-2016
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2011-2016
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2016
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2011-2016
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2011-2016
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2016
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2012-2016
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2013-2016
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2011-2016
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2011-2016
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2011-2016
Table 66 Sales of Large Cooking Appliances by Category: Value 2011-2016
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2011-2016
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2011-2016
Table 69 Sales of Built-in Hobs by Format: % Volume 2011-2016
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2016
Table 71 Sales of Cookers by Format: % Volume 2011-2016
Table 72 NBO Company Shares of Large Cooking Appliances: % Volume 2012-2016
Table 73 LBN Brand Shares of Large Cooking Appliances: % Volume 2013-2016
Table 74 NBO Company Shares of Built-in Hobs: % Volume 2012-2016
Table 75 NBO Company Shares of Ovens: % Volume 2012-2016
Table 76 NBO Company Shares of Cooker Hoods: % Volume 2012-2016
Table 77 NBO Company Shares of Built-in Cooker Hoods: % Volume 2012-2016
Table 78 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2012-2016
Table 79 NBO Company Shares of Cookers: % Volume 2012-2016
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2011-2016
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2011-2016
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 86 Sales of Microwaves by Category: Volume 2011-2016
Table 87 Sales of Microwaves by Category: Value 2011-2016
Table 88 Sales of Microwaves by Category: % Volume Growth 2011-2016
Table 89 Sales of Microwaves by Category: % Value Growth 2011-2016
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2016
Table 91 NBO Company Shares of Microwaves: % Volume 2012-2016
Table 92 LBN Brand Shares of Microwaves: % Volume 2013-2016
Table 93 Distribution of Microwaves by Format: % Volume 2011-2016
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2011-2016
Table 95 Forecast Sales of Microwaves by Category: Volume 2016-2021
Table 96 Forecast Sales of Microwaves by Category: Value 2016-2021
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2011-2016
Table 100 Sales of Refrigeration Appliances by Category: Value 2011-2016
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2011-2016
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2011-2016
Table 103 Sales of Freezers by Format: % Volume 2011-2016
Table 104 Sales of Freezers by Volume Capacity: % Volume 2011-2016
Table 105 Sales of Fridge Freezers by Format: % Volume 2011-2016
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2011-2016
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2016
Table 108 Sales of Fridges by Volume Capacity: % Volume 2011-2016
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2012-2016
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2013-2016
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2012-2016
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2012-2016
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2011-2016
Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2011-2016
Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Sales of Air Treatment Products by Category: Volume 2011-2016
Table 120 Sales of Air Treatment Products by Category: Value 2011-2016
Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 122 Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2016
Table 124 NBO Company Shares of Air Treatment Products: % Volume 2012-2016
Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2013-2016
Table 126 Distribution of Air Treatment Products by Format: % Volume 2011-2016
Table 127 Production, Imports and Exports of Air Conditioners: Total Volume 2011-2016
Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2016-2021
Table 129 Forecast Sales of Air Treatment Products by Category: Value 2016-2021
Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Food Preparation Appliances by Category: Volume 2011-2016
Table 133 Sales of Food Preparation Appliances by Category: Value 2011-2016
Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2011-2016
Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2011-2016
Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2012-2016
Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2013-2016
Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2011-2016
Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 143 Sales of Irons: Volume 2011-2016
Table 144 Sales of Irons: Value 2011-2016
Table 145 Sales of Irons: % Volume Growth 2011-2016
Table 146 Sales of Irons: % Value Growth 2011-2016
Table 147 Sales of Irons by Format: % Volume 2011-2016
Table 148 NBO Company Shares of Irons: % Volume 2012-2016
Table 149 LBN Brand Shares of Irons: % Volume 2013-2016
Table 150 Distribution of Irons by Format: % Volume 2011-2016
Table 151 Forecast Sales of Irons: Volume 2016-2021
Table 152 Forecast Sales of Irons: Value 2016-2021
Table 153 Forecast Sales of Irons: % Volume Growth 2016-2021
Table 154 Forecast Sales of Irons: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 155 Sales of Personal Care Appliances by Category: Volume 2011-2016
Table 156 Sales of Personal Care Appliances by Category: Value 2011-2016
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2011-2016
Table 159 Sales of Body Shavers by Format: % Volume 2011-2016
Table 160 Sales of Hair Care Appliances by Format: % Volume 2011-2016
Table 161 NBO Company Shares of Personal Care Appliances 2012-2016
Table 162 LBN Brand Shares of Personal Care Appliances 2013-2016
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2011-2016
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2016-2021
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 168 Sales of Small Cooking Appliances by Category: Volume 2011-2016
Table 169 Sales of Small Cooking Appliances by Category: Value 2011-2016
Table 170 Sales of Small Cooking Appliances by Category: % Volume Growth 2011-2016
Table 171 Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016
Table 172 NBO Company Shares of Small Cooking Appliances: % Volume 2012-2016
Table 173 LBN Brand Shares of Small Cooking Appliances: % Volume 2013-2016
Table 174 Distribution of Small Cooking Appliances by Format: % Volume 2011-2016
Table 175 Forecast Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 176 Forecast Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 177 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 178 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 179 Sales of Vacuum Cleaners by Category: Volume 2011-2016
Table 180 Sales of Vacuum Cleaners by Category: Value 2011-2016
Table 181 Sales of Vacuum Cleaners by Category: % Volume Growth 2011-2016
Table 182 Sales of Vacuum Cleaners by Category: % Value Growth 2011-2016
Table 183 NBO Company Shares of Vacuum Cleaners: % Volume 2012-2016
Table 184 LBN Brand Shares of Vacuum Cleaners: % Volume 2013-2016
Table 185 Distribution of Vacuum Cleaners by Format: % Volume 2011-2016
Table 186 Forecast Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 187 Forecast Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 188 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 189 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021

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