Consumer Appliances in Brazil

 Published On: Dec, 2017 |    No of Pages: 111 |  Published By: Euromonitor | Format: PDF
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Despite facing a year with difficult political and economic moments during 2017, consumer appliances in Brazil saw a better performance in volume terms compared to the previous two years (2015-2016), which registered strong declines. In terms of Brazil’s economy, the numbers were favourable in 2017, because of a drop in the unemployment rate, the rate of inflation, and the interest rate, although GDP hardly reacted. In addition, there were three major reform proposals underway – Labor, Social Se...

Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN BRAZIL

Executive Summary
Good Recovery for Consumer Appliances After the Strong Volume Decline in 2015-2016
Consumer Appliances Sees A Positive Performance in Volume Terms in 2017
Low- and Middle-income Consumers More Affected by Economic Slowdown While Upper-income Consumers Sustain Sales of Value-added Products
Domestic Companies Becoming Stronger While Internet Retailing Grows
Positive Outlook Is Expected for Consumer Appliances in the Coming Years
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Will Continue To Be Considered As Non-essential Over the Forecast Period
Dishwashers Should See Moderate Volume Growth Over the Forecast Period
the Availability of Automatic Dishwashing Detergents Should Help the Future Performance
Competitive Landscape
Electrolux Do Brasil and Whirpool Reinforce Their Dominance Within Dishwashers
Electrolux Do Brasil and Whirpool See Growth Through Improved Distribution
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Outlook for Some Categories Within Home Laundry Appliances During the Forecast Period
Semi-automatic Washing Machines Will Hold the Lead in Volume Terms Over the Forecast Period
Competitive Landscape
Multinationals Lead Overall Volume Sales of Home Laundry Appliances
Domestic Companies Hold Top Positions in Home Laundry Appliances
Whirpool Launches A New Format in Automatic Washing Machines
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Cookers Set To Continue Its Recovery Over the Forecast Period
Customers Targeted Based on Price Segment
Built-in Large Cooking Appliances Set To Record Dynamic Volume Growth Over the Review Period
Competitive Landscape
Whirpool Leads Large Cooking Appliances
Mabe's Bankrupt Allows Players To Take Volume Share in Cookers
Atlas Overtakes Electrolux To Take Second Place
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Microwaves Recovers
Moderate Growth Predicted
Urban Consumers Will Represent the Most Important Target Group
Competitive Landscape
International Companies Dominate Overall Sales of Microwaves
Sales of Domestic Companies Remain Low
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Refrigeration Appliances Will See Moderate Growth Over the Forecast Period
Fridge Freezers Set To See the Best Performance Within Refrigeration Appliances
Manufacturers Set To Focus on Cheaper Products
Competitive Landscape
Multinationals Lead Overall Volume Sales of Refrigeration Appliances
Strategic Plans Help Multinationals During Deepening Crisis
Mídea Do Brasil Is Investing in A New Line of Refrigeration Appliances
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Cooling Fans Should Dominate Volume Sales During the Forecast Period
Prices the Primary Reason To Buy Cooling Fans
Split Air Conditioners Set To Post the Most Dynamic Volume Growth During the Forecast Period
Competitive Landscape
Mondial Eletrodomésticos Continues To Lead Air Treatment Products
Cooling Fans Concentrate Sales Within Air Treatment Products
Multinationals Lead Sales of Air Conditioners in the Specialist Retailers Channel
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 119 Sales of Air Treatment Products by Category: Value 2012-2017
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 125 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Food Preparation Appliances Expected To See Stability in Volume Terms Over the Forecast Period
Food Preparation Appliances Should Remain Popular Among Brazilians During the Forecast Period
Combination and Handheld Products Behind Growth Predictions
Competitive Landscape
Domestic Companies Improve Their Volume Share in 2017
New Product Launches Help Drive Growth of Domestic Players
Arno Expected To Start Recovering Its Share From 2018
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 132 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Outlook for Personal Care Appliances Is Expected During the Forecast Period
Innovative Products With New Technologies Support Sales of Hair Care Appliances
Special Dates Improve Sales of Personal Care Appliances
Competitive Landscape
Top Three Players Dominate in Terms of Volume Share
Philips Do Brasil Maintains Its Leadership in Body Shavers Category
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hard Pods Coffee Machines Set To Experience Dynamic Volume Growth Due To Its Low Per Capita Consumption
Fryers To Continue Growing
Internet Retailing Should Increase Participation Within Small Cooking Appliances in the Future
Competitive Landscape
Mondial Eletrodomésticos Maintains Its Leadership
Multinationals See Weaker Performance Compared To Domestic Companies Within Small Cooking Appliances Over the Review Period
Small Cooking Appliances Is A Very Fragmented Category Within Small Appliances
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Vacuum Cleaners Set To See Steady Growth in the Coming Years
Cylinder Vacuum Cleaners the Most Popular Category
Convenience of Stick and Robotic Vacuum Cleaners Should Boost Future Demand
Competitive Landscape
Electrolux Do Brasil Continues To Lead Vacuum Cleaners
Limited Marketing Activities for Vacuum Cleaners
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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