Consumer Appliances in Germany

 Published On: Apr, 2015 |    No of Pages: 139 |  Published By: Euromonitor | Format: PDF
Consumer appliances in Germany registers another year of positive volume and even stronger current value sales growth in 2014. The small and major appliances categories alike continue their positive volume sales development in line with the overall performance of the review period, while growing product sophistication and individualisation drive average unit prices and, thus, overall value sales even more. Despite the high levels of penetration and the maturity of several products, existing...

Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
on A Winning Streak - Consumer Appliances in Germany Registers Further Growth
Paradoxically, Higher Cost of Living Drives Sales of Consumer Appliances
Competitive Landscape Remains Fragmented Amid A Few Strong Domestic Names
Specialist Retailers Grow Online
Saturation and Durability Set To Hamper Future Growth of Consumer Appliances
Key Trends and Developments
Green Means "go" - Positive Impact of Energy Regulations on Consumer Appliances
People Buy From People: Lasting Appeal of Electronics and Appliance Specialist Retailers
Expensive and Hectic Lifestyles Facilitate Product Volume Growth and Premiumisation
Smart Homes - Still More A Vision Than A Trend in 2014
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 2 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 4 Sales of Consumer Appliances by Category: Value 2009-2014
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 11 Sales of Small Appliances by Category: Volume 2009-2014
Table 12 Sales of Small Appliances by Category: Value 2009-2014
Table 13 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 14 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 16 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 17 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 18 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 19 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 20 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 29 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 30 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Clatronic GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 2 Clatronic GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Clatronic GmbH: Competitive Position 2014
Expert AG in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 4 Expert AG: Key Facts
Summary 5 Expert AG: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Expert AG: Competitive Position 2014
Media-saturn-holding GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 7 Media-Saturn-Holding GmbH: Key Facts
Summary 8 Media-Saturn-Holding GmbH: Operational Indicators
Company Background
Chart 1 Media-Saturn-Holding GmbH: Media Markt in Potsdam
Chart 2 Media-Saturn-Holding GmbH: Saturn in Berlin
Internet Strategy
Private Label
Summary 9 Media-Saturn-Holding GmbH: Private Label Portfolio
Competitive Positioning
Summary 10 Media-Saturn-Holding GmbH: Competitive Position 2014
Melitta Europa GmbH & Co Kg in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 11 Melitta Europa GmbH & Co KG: Key Facts
Summary 12 Melitta Europa GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Melitta Europa GmbH & Co KG: Competitive Position 2014
Severin Elektrogeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 14 Severin Elektrogeräte GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Severin Elektrogeräte GmbH: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2009-2014
Table 34 Sales of Dishwashers by Category: Value 2009-2014
Table 35 Sales of Dishwashers by Category: % Volume Growth 2009-2014
Table 36 Sales of Dishwashers by Category: % Value Growth 2009-2014
Table 37 Sales of Dishwashers by Format: % Volume 2009-2014
Table 38 NBO Company Shares of Dishwashers: % Volume 2010-2014
Table 39 LBN Brand Shares of Dishwashers: % Volume 2011-2014
Table 40 Forecast Sales of Dishwashers by Category: Volume 2014-2019
Table 41 Forecast Sales of Dishwashers by Category: Value 2014-2019
Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Home Laundry Appliances by Category: Volume 2009-2014
Table 45 Sales of Home Laundry Appliances by Category: Value 2009-2014
Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2009-2014
Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2009-2014
Table 48 Sales of Automatic Tumble Dryers by Format: % Volume 2009-2014
Table 49 Sales of Automatic Washing Machines by Format: % Volume 2009-2014
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2009-2014
Table 51 NBO Company Shares of Home Laundry Appliances: % Volume 2010-2014
Table 52 LBN Brand Shares of Home Laundry Appliances: % Volume 2011-2014
Table 53 Forecast Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 54 Forecast Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 55 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 56 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Large Cooking Appliances by Category: Volume 2009-2014
Table 58 Sales of Large Cooking Appliances by Category: Value 2009-2014
Table 59 Sales of Large Cooking Appliances by Category: % Volume Growth 2009-2014
Table 60 Sales of Large Cooking Appliances by Category: % Value Growth 2009-2014
Table 61 Sales of Built-in Hobs by Format: % Volume 2009-2014
Table 62 Sales of Ovens by Format: % Volume 2009-2014
Table 63 Sales of Cookers by Format: % Volume 2009-2014
Table 64 NBO Company Shares of Large Cooking Appliances: % Volume 2010-2014
Table 65 LBN Brand Shares of Large Cooking Appliances: % Volume 2011-2014
Table 66 NBO Company Shares of Built-in Hobs: % Volume 2010-2014
Table 67 NBO Company Shares of Ovens: % Volume 2010-2014
Table 68 NBO Company Shares of Cooker Hoods: % Volume 2010-2014
Table 69 NBO Company Shares of Built-in Cooker Hoods: % Volume 2010-2014
Table 70 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2010-2014
Table 71 NBO Company Shares of Cookers: % Volume 2010-2014
Table 72 Forecast Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 73 Forecast Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 74 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 75 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Microwaves by Category: Volume 2009-2014
Table 77 Sales of Microwaves by Category: Value 2009-2014
Table 78 Sales of Microwaves by Category: % Volume Growth 2009-2014
Table 79 Sales of Microwaves by Category: % Value Growth 2009-2014
Table 80 Sales of Microwaves by Type: % Volume 2010-2014
Table 81 NBO Company Shares of Microwaves: % Volume 2010-2014
Table 82 LBN Brand Shares of Microwaves: % Volume 2011-2014
Table 83 Microwaves by Distribution Format: % Volume 2009-2014
Table 84 Forecast Sales of Microwaves by Category: Volume 2014-2019
Table 85 Forecast Sales of Microwaves by Category: Value 2014-2019
Table 86 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 87 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88 Sales of Refrigeration Appliances by Category: Volume 2009-2014
Table 89 Sales of Refrigeration Appliances by Category: Value 2009-2014
Table 90 Sales of Refrigeration Appliances by Category: % Volume Growth 2009-2014
Table 91 Sales of Refrigeration Appliances by Category: % Value Growth 2009-2014
Table 92 Sales of Freezers by Format: % Volume 2009-2014
Table 93 Sales of Freezers by Volume Capacity: % Volume 2009-2014
Table 94 Sales of Fridge Freezers by Format: % Volume 2009-2014
Table 95 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2009-2014
Table 96 Sales of Fridge Freezers by Volume Capacity: % Volume 2009-2014
Table 97 Sales of Fridges by Format: % Volume 2009-2014
Table 98 Sales of Fridges by Volume Capacity: % Volume 2009-2014
Table 99 NBO Company Shares of Refrigeration Appliances: % Volume 2010-2014
Table 100 LBN Brand Shares of Refrigeration Appliances: % Volume 2011-2014
Table 101 NBO Company Shares of Built-in Fridge Freezers: % Volume 2010-2014
Table 102 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2010-2014
Table 103 NBO Company Shares of Built-in Fridges: % Volume 2010-2014
Table 104 NBO Company Shares of Freestanding Fridges: % Volume 2010-2014
Table 105 Forecast Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 106 Forecast Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 107 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 108 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Air Treatment Products by Category: Volume 2009-2014
Table 110 Sales of Air Treatment Products by Category: Value 2009-2014
Table 111 Sales of Air Treatment Products by Category: % Volume Growth 2009-2014
Table 112 Sales of Air Treatment Products by Category: % Value Growth 2009-2014
Table 113 NBO Company Shares of Air Treatment Products: % Volume 2010-2014
Table 114 LBN Brand Shares of Air Treatment Products: % Volume 2011-2014
Table 115 Forecast Sales of Air Treatment Products by Category: Volume 2014-2019
Table 116 Forecast Sales of Air Treatment Products by Category: Value 2014-2019
Table 117 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 118 Forecast Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Sales of Food Preparation Appliances by Category: Volume 2009-2014
Table 120 Sales of Food Preparation Appliances by Category: Value 2009-2014
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2009-2014
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2009-2014
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2010-2014
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2011-2014
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 129 Sales of Heating Appliances: Volume 2009-2014
Table 130 Sales of Heating Appliances: Value 2009-2014
Table 131 Sales of Heating Appliances: % Volume Growth 2009-2014
Table 132 Sales of Heating Appliances: % Value Growth 2009-2014
Table 133 NBO Company Shares of Heating Appliances: % Volume 2010-2014
Table 134 LBN Brand Shares of Heating Appliances: % Volume 2011-2014
Table 135 Forecast Sales of Heating Appliances: Volume 2014-2019
Table 136 Forecast Sales of Heating Appliances: Value 2014-2019
Table 137 Forecast Sales of Heating Appliances: % Volume Growth 2014-2019
Table 138 Forecast Sales of Heating Appliances: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 139 Sales of Irons: Volume 2009-2014
Table 140 Sales of Irons: Value 2009-2014
Table 141 Sales of Irons: % Volume Growth 2009-2014
Table 142 Sales of Irons: % Value Growth 2009-2014
Table 143 Sales of Irons by Format: % Volume 2009-2014
Table 144 NBO Company Shares of Irons: % Volume 2010-2014
Table 145 LBN Brand Shares of Irons: % Volume 2011-2014
Table 146 Forecast Sales of Irons: Volume 2014-2019
Table 147 Forecast Sales of Irons: Value 2014-2019
Table 148 Forecast Sales of Irons: % Volume Growth 2014-2019
Table 149 Forecast Sales of Irons: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 150 Sales of Personal Care Appliances by Category: Volume 2009-2014
Table 151 Sales of Personal Care Appliances by Category: Value 2009-2014
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
Table 154 Sales of Body Shavers by Format: % Volume 2009-2014
Table 155 Sales of Body Shavers by Power Source: % Volume 2010-2014
Table 156 Sales of Hair Care Appliances by Format: % Volume 2009-2014
Table 157 NBO Company Shares of Personal Care Appliances 2010-2014
Table 158 LBN Brand Shares of Personal Care Appliances 2011-2014
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 163 Sales of Small Cooking Appliances by Category: Volume 2009-2014
Table 164 Sales of Small Cooking Appliances by Category: Value 2009-2014
Table 165 Sales of Small Cooking Appliances by Category: % Volume Growth 2009-2014
Table 166 Sales of Small Cooking Appliances by Category: % Value Growth 2009-2014
Table 167 NBO Company Shares of Small Cooking Appliances: % Volume 2010-2014
Table 168 LBN Brand Shares of Small Cooking Appliances: % Volume 2011-2014
Table 169 Forecast Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 170 Forecast Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 171 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 172 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 173 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2009-2014
Table 174 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2009-2014
Table 175 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2009-2014
Table 176 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2009-2014
Table 177 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2010-2014
Table 178 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2014
Table 179 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2014-2019
Table 180 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2014-2019
Table 181 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2014-2019
Table 182 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 183 Sales of Vacuum Cleaners by Category: Volume 2009-2014
Table 184 Sales of Vacuum Cleaners by Category: Value 2009-2014
Table 185 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
Table 186 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
Table 187 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
Table 188 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
Table 189 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 190 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 191 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 192 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019












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