Consumer Appliances in Germany

 Published On: Dec, 2017 |    No of Pages: 118 |  Published By: Euromonitor | Format: PDF
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Consumer appliances in Germany continued to record both positive retail volume and current value growth in 2017, albeit slightly slower than the review period averages. Ongoing maturity and saturation continued to slow volume sales, particularly of products with already high penetration, such as dishwashers, home laundry appliances and refrigeration appliances. Even within small appliances, sales were often limited to replacement purchases due to the good quality of existing products. Additional...

Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN GERMANY

Executive Summary
Growth Driven by Innovative Products
Challenges and Opportunities in A Mature Environment
Competitive Landscape Differs in Major and Small Appliances
Intensifying Competition Between Retailers
Predicted Future Declines Could Be Overcome With the Right Product Strategy
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Saturation Hampers Growth
Built-in Models Continue To Enjoy Strong Demand and Might Be the Key To Future Volume Share Growth
Competitive Landscape
Bsh Hausgeräte Remains the Clear Category Leader
Dishwasher Competitive Landscape Set To Change Only Slowly
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Impact of Innovation Set To Be Limited by Price-sensitivity and Increasing Competition
Household Designs and Consumer Preferences Favour Freestanding Appliances
Growing Importance of Online Platforms Offers Potential But Also Poses A Risk
Competitive Landscape
Domestic Players Lead
But International Manufacturers Gain Ground
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Past Growth Limits Future Potential
Value Growth Driven by Innovative Built-in Appliances
Competitive Landscape
Bsh Hausgeräte Continues To Gain Share
Innovation and Good Reputations Mean Domestic Players Are Secure for Now
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Stressful Lifestyles Drive Demand for Time-saving Appliances
German Kitchen Layouts Favour Freestanding Microwaves
Consumer Demands Vary, Thus Creating Challenges and Opportunities for Suppliers
Competitive Landscape
Large Product Portfolios and A Range of Price Points the Key To Success
Stronger Growth Achieved by Lower-ranked Players
International Players Maintain the Upper Hand in Microwaves
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy-efficient and Smart Refrigeration Appliances Enjoy Strong Demand
Set-up of German Homes Benefits Fridge Freezers
Price-sensitivity To Dampen Future Growth
Competitive Landscape
Bsh's Leading Position Down To Tradition, Presence and Image
International Players Put Increasing Pressure on Competitors and Prices
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Supported by the Increasing Importance Attached To Wellbeing
Health Conditions and An Increase in the Birth Rate Boost Demand for Air Purifiers
Increased Recent Demand for Cooling Products Limits Future Growth Potential
Competitive Landscape
De'longhi Benefits From Strong Product Design and Communications Tailored To German Consumers
There Remain Several Paths To Success in Air Treatment Products
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Cooking As A Leisure Activity Boosts Demand for Sophisticated Food Preparation Appliances
Health and Wellness Trend Supports Growth of Food Preparation Appliances for Processing Fresh Foods
Diversification in the Retailing Landscape Puts Pressure on Unit Prices
Competitive Landscape
Bsh Hausgeräte Continues To Benefit From A Presence in All Categories and A Focus on Innovation
Differentiation the Key To Success in Food Preparation Appliances
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Beauty and Lifestyle Trends Support the Growth of Various Personal Care Appliances
Sales To Continue Benefiting From Innovative New Products
Health and Wellness Trend Particularly Supports Sales of Oral Care Appliances
Competitive Landscape
Strong Growth in Oral Care Appliances Represents An Opportunity for the Leading Players
Fragmented Competitive Landscape Brings Both Challenges and Opportunities
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Driven by Current Lifestyle Trends
Fun Remains An Important Factor When Purchasing Certain Small Cooking Appliances
Healthy Living and Real Added Benefits Support Sales
Competitive Landscape
Wide Product Range, Good Quality and Affordable Prices Support the Sales of the Leading Players
Premiumisation and Design Contribute To Value Growth
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Different Vacuum Cleaners for Different Cleaning Needs
Combination of Tradition and Modern Technologies Supports Sales of Cylinder Vacuum Cleaners
Robotic Vacuum Cleaners Benefit From Increasing Consumer Acceptance
Competitive Landscape
Good Reputations and A Focus on Innovation Benefit the Leading Manufacturers
Robotic Vacuum Cleaners Offer Manufacturers Future Growth Opportunities
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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