Hiplaza Co Ltd in Consumer Appliances (South Korea)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF

Being an affiliate of LG Electronics Co Ltd, one of the largest companies in the country, the retailer tries to attain consumer recognition and approval through social services and good deeds. Such acts of social responsibility are highly required for large companies in South Korea, in order to build a healthy brand image. For instance, the retailer holds regular cooking classes and community service for low-income households nearby. The support for on local residents is used as marketing...

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Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Hiplaza Co Ltd: Key Facts
Summary 2 Hiplaza Co Ltd: Operational Indicators
Company Background
Chart 1 Hiplaza Co Ltd: LG Best Shop in Seoul
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Hiplaza Co Ltd: Competitive Position 2014
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