Consumer Appliances in Turkey

 Published On: Dec, 2017 |    No of Pages: 117 |  Published By: Euromonitor | Format: PDF
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Retail volume growth by consumer appliances slowed down between 2014 and 2016, due to the declining trend in consumer confidence, which stemmed from the slow growth in the economy. Although overall income levels of consumers experienced a marginal change in Turkey until the end of the review period, retail volume sales of consumer appliances experienced a revival from 2016 onwards, largely due to the positive impact from the government lifting special consumption tax on various consumer applianc...

Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN TURKEY

Executive Summary
Volume Growth by Consumer Appliances Continues in 2017
Price Competition Intensifies Among Manufacturers of Consumer Appliances
Arçelik As Maintains Its Leading Position in Consumer Appliances in 2017
Discounters and Internet Retailers Gain Share Within Consumer Appliances
Consumer Appliances Set To Continue To Record Positive Volume Growth Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Urbanisation Will Continue To Lead Growth Over Forecast Period
Growing Demand for Multi-programme Dishwashers Is Set To Drive Up Value Sales
Full Size Dishwashers Will Continue To Be Major Preference of Consumers
Competitive Landscape
Local Manufacturers Maintain Lead in Dishwashers
South Korean Giants Samsung and Lg Gain Strong Volume Share
Connected Dishwashers Register Dynamic Growth Due To Ongoing Investments
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Interest in Automatic Tumble Dryers Will Drive Volume Growth
Healthy Volume Growth Is Expected for Automatic Washer Dryers Over Forecast Period
Growing Demand for Greater Energy Efficiency and Larger Capacity Will Positively Affect Value Growth
Competitive Landscape
Arçelik As Maintains Its Dominance of Home Laundry Appliances in 2017
Energy Efficiency Is the Major Focus of Manufacturers
Presence of Connected Home Laundry Appliances Increases Alongside Investment
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers' Increasing Interest in Built-in Large Cooking Appliances Will Continue
Cookers Is Expected To Demonstrate Slow Growth
Strong Volume Sales of Innovative Large Cooking Appliances Will Drive Value Growth
Competitive Landscape
Arçelik As Leads Large Cooking Appliances
Mid-tier Companies Begin To Gain Volume Share in 2017
Connected Ovens Become Significant in Turkey in 2017
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Need for Convenience and Practicality Will Be Main Drivers of Volume Growth
Health Concerns Regarding Microwaves Will Continue To Be Significant
Internet Retailing Is Set To Demonstrate Strong Growth Over the Forecast Period
Competitive Landscape
Arçelik As Continues To Dominate Microwaves in 2017
South Korean Giants, Samsung and Lg Demonstrate Strong Growth in Microwaves
Category Players Pay Attention To Consumers' Priorities To Gain Share
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Popularity of Double Door Format Will Drive Volume Growth of Fridge Freezers
Dynamic Volume Growth of Larger-capacity and Energy-efficient Refrigeration Appliances Will Boost Value Growth
Freezers Will Continue To Record Strong Growth Over Forecast Period
Competitive Landscape
Domestic Large-scale Manufacturers Maintain Strength Despite Fierce Price Competition
Samsung's Exceptional Growth Continues in Refrigeration Appliances
Players Invest in Marketing Communication To Promote Their Connected Refrigeration Appliances
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Air Treatment Products Will Continue To Grow Over the Forecast Period
Value Growth Will Be Mainly Driven by Predicted Rise in Volume Sales of Inverter Air Conditioners
Availability of Multi-split Air Conditioners Will Become Significant Over the Forecast Period
Competitive Landscape
Arçelik As Continues To Lead Air Treatment Products in 2017
Economy Brands Gain Volume Share As Consumers Reduce Their Expenses
the Availability of Connected Air Conditioners Increases in 2017
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Blenders Will Continue To Drive Growth of Food Preparation Appliances
the Average Unit Price of Mixers Is Set To Increase Due To Premiumisation
Slow Juicers Will Become Widely Available Across Retailers Over Forecast Period
Competitive Landscape
Arzum Elektrikli Ev Aletleri San Ve Tic As Leads Food Preparation Appliances
Intense Price Competition Amongst Players in Blenders
Most Players Aim To Increase the Presence of Their Products Through Internet Retailing
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation Will Continue To Be An Important Factor Behind Volume Growth
New Product Developments Are Set To Make Significant Contribution To Value Growth
Alternative Retailing Channels Are Expected To Gain Volume Within Personal Care Appliances
Competitive Landscape
International Brands Dominate Personal Care Appliances in Turkey
Presence of Economy Brands Increases
Increasing Number of Players Expected To Enter Electric Facial Cleansers
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Perpetual Increase in Volume Sales of Coffee Machines Will Continue To Drive Growth
Average Unit Price of Small Cooking Appliances Will Register Downward Trend at Constant 2017 Prices
Significance of Alternative Retailing Channels Will Increase Over the Forecast Period
Competitive Landscape
Arçelik As Maintains Its Leadership of Small Cooking Appliances in 2017
Economy Brands Gain Volume Share As Increasing Number of Consumers Opt for More Affordable Options
Companies Offering Pod Coffee Machines Continue To Demonstrate Healthy Growth
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Upward Trend Will Continue in Vacuum Cleaners Along With Rising Volume Sales of New Product Developments
Vacuum Cleaners Will Record Healthy Value Growth As Products With Low Energy Efficiency Will Phase Out
Volume Share of Stick Format Is Set To Increase Due To the Convenience It Provides
Competitive Landscape
Arçelik As Retains Its Strength in Vacuum Cleaners in 2017
Philips Gains Significant Volume Share Due To Investing in New Product Development
Competitive Landscape of Robotic Vacuum Cleaners Rapidly Transforms
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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