Consumer Appliances in Turkey

 Published On: Mar, 2016 |    No of Pages: 147 |  Published By: Euromonitor | Format: PDF

Consumer appliances saw another year of volume and current value growth in Turkey in 2015, largely due to

Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 2 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 4 Sales of Consumer Appliances by Category: Value 2010-2015
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 11 Sales of Small Appliances by Category: Volume 2010-2015
Table 12 Sales of Small Appliances by Category: Value 2010-2015
Table 13 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 14 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 16 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 17 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 18 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 19 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 20 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 2 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 3 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2015
Bimeks Bilgi Islem Ve Dis Ticaret As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 4 Bimeks Bilgi Islem ve Dis Ticaret AS: Key Facts
Summary 5 Bimeks Bilgi Islem ve Dis Ticaret AS: Operational Indicators
Company Background
Chart 1 Bimeks Bilgi Islem ve Dis Ticaret AS: Bimeks in Istanbul
Internet Strategy
Competitive Positioning
Summary 6 Bimeks Bilgi Islem ve Dis Ticaret AS: Competitive Position 2015
Teknosa Ic Ve Dis Ticaret As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 7 Teknosa Ic ve Dis Ticaret AS: Key Facts
Summary 8 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
Chart 2 Teknosa Ic ve Dis Ticaret AS: Teknosa in Istanbul
Internet Strategy
Private Label
Summary 9 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 10 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015
Ugur Sogutma As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 11 Ugur Sogutma AS: Key Facts
Production
Summary 12 Ugur Sogutma AS: Production Statistics 2015
Competitive Positioning
Summary 13 Ugur Sogutma AS: Competitive Position 2015
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 14 Vestel Beyaz Esya San ve Tic AS: Key Facts
Summary 15 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Production
Summary 16 Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
Competitive Positioning
Summary 17 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2010-2015
Table 34 Sales of Dishwashers by Category: Value 2010-2015
Table 35 Sales of Dishwashers by Category: % Volume Growth 2010-2015
Table 36 Sales of Dishwashers by Category: % Value Growth 2010-2015
Table 37 Sales of Dishwashers by Format: % Volume 2010-2015
Table 38 NBO Company Shares of Dishwashers: % Volume 2011-2015
Table 39 LBN Brand Shares of Dishwashers: % Volume 2012-2015
Table 40 Forecast Sales of Dishwashers by Category: Volume 2015-2020
Table 41 Forecast Sales of Dishwashers by Category: Value 2015-2020
Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Home Laundry Appliances by Category: Volume 2010-2015
Table 45 Sales of Home Laundry Appliances by Category: Value 2010-2015
Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
Table 48 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
Table 49 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
Table 51 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
Table 52 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
Table 53 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 54 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 55 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 56 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Large Cooking Appliances by Category: Volume 2010-2015
Table 58 Sales of Large Cooking Appliances by Category: Value 2010-2015
Table 59 Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
Table 60 Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
Table 61 Sales of Built-in Hobs by Format: % Volume 2010-2015
Table 62 Sales of Ovens by Format: % Volume 2010-2015
Table 63 Sales of Cookers by Format: % Volume 2010-2015
Table 64 NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
Table 65 LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
Table 66 NBO Company Shares of Built-in Hobs: % Volume 2011-2015
Table 67 NBO Company Shares of Ovens: % Volume 2011-2015
Table 68 NBO Company Shares of Cooker Hoods: % Volume 2011-2015
Table 69 NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
Table 70 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
Table 71 NBO Company Shares of Cookers: % Volume 2011-2015
Table 72 Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 73 Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 74 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 75 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Microwaves by Category: Volume 2010-2015
Table 77 Sales of Microwaves by Category: Value 2010-2015
Table 78 Sales of Microwaves by Category: % Volume Growth 2010-2015
Table 79 Sales of Microwaves by Category: % Value Growth 2010-2015
Table 80 Sales of Microwaves by Type: % Volume 2011-2015
Table 81 NBO Company Shares of Microwaves: % Volume 2011-2015
Table 82 LBN Brand Shares of Microwaves: % Volume 2012-2015
Table 83 Microwaves by Distribution Format: % Volume 2010-2015
Table 84 Forecast Sales of Microwaves by Category: Volume 2015-2020
Table 85 Forecast Sales of Microwaves by Category: Value 2015-2020
Table 86 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 87 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88 Sales of Refrigeration Appliances by Category: Volume 2010-2015
Table 89 Sales of Refrigeration Appliances by Category: Value 2010-2015
Table 90 Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
Table 91 Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
Table 92 Sales of Freezers by Format: % Volume 2010-2015
Table 93 Sales of Freezers by Volume Capacity: % Volume 2010-2015
Table 94 Sales of Fridge Freezers by Format: % Volume 2010-2015
Table 95 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
Table 96 Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
Table 97 Sales of Fridges by Format: % Volume 2010-2015
Table 98 Sales of Fridges by Volume Capacity: % Volume 2010-2015
Table 99 NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
Table 100 LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
Table 101 NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
Table 102 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
Table 103 NBO Company Shares of Built-in Fridges: % Volume 2011-2015
Table 104 NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
Table 105 Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 106 Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 107 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 108 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Air Treatment Products by Category: Volume 2010-2015
Table 110 Sales of Air Treatment Products by Category: Value 2010-2015
Table 111 Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
Table 112 Sales of Air Treatment Products by Category: % Value Growth 2010-2015
Table 113 NBO Company Shares of Air Treatment Products: % Volume 2011-2015
Table 114 LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
Table 115 Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
Table 116 Forecast Sales of Air Treatment Products by Category: Value 2015-2020
Table 117 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 118 Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Sales of Food Preparation Appliances by Category: Volume 2010-2015
Table 120 Sales of Food Preparation Appliances by Category: Value 2010-2015
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 129 Sales of Heating Appliances: Volume 2010-2015
Table 130 Sales of Heating Appliances: Value 2010-2015
Table 131 Sales of Heating Appliances: % Volume Growth 2010-2015
Table 132 Sales of Heating Appliances: % Value Growth 2010-2015
Table 133 NBO Company Shares of Heating Appliances: % Volume 2011-2015
Table 134 LBN Brand Shares of Heating Appliances: % Volume 2012-2015
Table 135 Forecast Sales of Heating Appliances: Volume 2015-2020
Table 136 Forecast Sales of Heating Appliances: Value 2015-2020
Table 137 Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
Table 138 Forecast Sales of Heating Appliances: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 139 Sales of Irons: Volume 2010-2015
Table 140 Sales of Irons: Value 2010-2015
Table 141 Sales of Irons: % Volume Growth 2010-2015
Table 142 Sales of Irons: % Value Growth 2010-2015
Table 143 Sales of Irons by Format: % Volume 2010-2015
Table 144 NBO Company Shares of Irons: % Volume 2011-2015
Table 145 LBN Brand Shares of Irons: % Volume 2012-2015
Table 146 Forecast Sales of Irons: Volume 2015-2020
Table 147 Forecast Sales of Irons: Value 2015-2020
Table 148 Forecast Sales of Irons: % Volume Growth 2015-2020
Table 149 Forecast Sales of Irons: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 150 Sales of Personal Care Appliances by Category: Volume 2010-2015
Table 151 Sales of Personal Care Appliances by Category: Value 2010-2015
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
Table 154 Sales of Body Shavers by Format: % Volume 2010-2015
Table 155 Sales of Body Shavers by Power Source: % Volume 2011-2015
Table 156 Sales of Hair Care Appliances by Format: % Volume 2010-2015
Table 157 NBO Company Shares of Personal Care Appliances 2011-2015
Table 158 LBN Brand Shares of Personal Care Appliances 2012-2015
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 163 Sales of Small Cooking Appliances by Category: Volume 2010-2015
Table 164 Sales of Small Cooking Appliances by Category: Value 2010-2015
Table 165 Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
Table 166 Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
Table 167 NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
Table 168 LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
Table 169 Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 170 Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 171 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 172 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 173 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
Table 174 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
Table 175 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
Table 176 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
Table 177 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
Table 178 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
Table 179 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
Table 180 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
Table 181 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
Table 182 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 183 Sales of Vacuum Cleaners by Category: Volume 2010-2015
Table 184 Sales of Vacuum Cleaners by Category: Value 2010-2015
Table 185 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
Table 186 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
Table 187 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
Table 188 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
Table 189 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 190 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 191 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 192 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020

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