Signal Generator Market by Product, Technology, Applications, End Users (Telecommunication, Electronics Manufacturing, Industrial, Aerospace & Defense, Automotive, Education, and Medical), and by Geography - Global Forecast to 2015 - 2020

 Published On: Sep, 2015 |    No of Pages: 169 |  Published By: MarketsandMarkets | Format: PDF
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Signal generators are used to generate complex real time signals for real world applications in testing and measurement. A signal generator provides an accurate calibrated range of simple repetitive waveforms or acts as a single shot triggering source in case of arbitrary waveform generators. The signal from a signal generator can be adjusted in accordance with the frequency, output voltage, impedance, and modulation of the signal. Signal generators are being utilized for a number of applications across end user verticals such as telecommunication, electronics manufacturing, industrial, aerospace & defense, automotive, education & medical sector. The global signal generator market is expected to grow from USD 754.6 million in 2014 to USD 1222.8 million in 2020, at a CAGR of 8.23% during the forecast period (2015–2020).

The rise in modern communication systems in the telecommunication sector and increasing number manufacturing plants in the APAC region are some of the key drivers of the global signal generator technology. However, pricing pressure leading to intense competition remains one of the biggest restraints of the signal generator market. Interdisciplinary use of technologies for the signal generator and the human machine interface field are the areas of high potential growth opportunity for signal generator in the near future. The most important challenge ahead for global signal generator providers is to keep up the pace with the constantly evolving and developing technologies in the test and measurement sector. The key to success, however, is to improve collaboration with the customers to get a deeper understanding of customer requirements and work together towards better solutions. 

In this report which covers the overall hardware and software market, the global signal generator market by hardware has been segmented based on product (general-purpose, special-purpose, function Generator), technology (2G, 3G, 3.5G to 4G), applications (designing, testing, manufacturing, certification troubleshooting, and repairing), end users (telecommunication, electronics manufacturing, industrial, aerospace & defense, automotive, education & medical sector), geography (North America, APAC, Europe, and the Rest of the World). Market sizes for major countries have also been covered in this report. North America holds the largest share in the global signal generator market as well as in the telecommunication segment of the global signal generator market. The demand for signal generators in aerospace & defense and telecommunication sectors is driving the growth of this market in North America. 

Some of the companies involved in the market include Keysight Technologies Inc. (U.S.), Rohde & Schwarz Gmbh & Co Kg (Germany), National Instruments Corporation (U.S.), Anritsu Corporation (Japan), Tektronix Inc. (U.S.), Teledyne Technologies Incorporated (U.S.), B&K Precision Corporation (U.S.), and Keithley Instruments Inc. (U.S.).

This report will cater to the needs of leading manufacturers, suppliers, and service providers in the global signal generator market. This report will cater to the needs of leading manufacturers, suppliers, and service providers in the global signal generator market. Other parties that could benefit from the report include research organizations, educational institutes, consulting firms, business development executives, C-level employees and VPs. Our report will help you analyze new opportunities and potential revenue sources and enhance your decision making process for new business strategies. The quantitative and qualitative information in the report along with our comprehensive analysis will help you stay competitively ahead in the market.
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 GEOGRAPHIC SCOPE 17
1.3.3 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY & PRICING 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 21
2.1.1.1 Key data from secondary sources 21
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 22
2.1.2.2 Key industry insights 23
2.1.2.3 Breakdown of primary interviews 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE MARKET OPPORTUNITY IN THE SIGNAL GENERATOR MARKET 34
4.2 SIGNAL GENERATOR HARDWARE MARKET – TOP 3 APPLICATIONS 34
4.3 SIGNAL GENERATOR HARDWARE MARKET IN DIFFERENT REGIONS 35
4.4 GLOBAL GROWTH MAP 36
4.5 SIGNAL GENERATOR HARDWARE MARKET, BY END–USER VERTICAL 37
4.6 SIGNAL GENERATOR HARDWARE MARKET, BY GEOGRAPHY 37
4.7 SIGNAL GENERATOR REGIONAL HARDWARE MARKET, BY PRODUCT 38

5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 EVOLUTION 40
5.3 MARKET SEGMENTATION 41
5.3.1 SIGNAL GENERATOR MARKET, BY TECHNOLOGY 41
5.3.2 MARKET, BY PRODUCT 41
5.3.3 MARKET, BY APPLICATION 42
5.3.4 MARKET, BY END USER 43
5.3.5 MARKET, BY GEOGRAPHY 44
5.4 MARKET DYNAMICS 45
5.4.1 DRIVERS 45
5.4.1.1 Modern communication systems driving the signal generator market 45
5.4.1.2 Latent signal generator market in the Asia-Pacific region 46
5.4.1.3 Increased demand for signal generators in aerospace & defense 46
5.4.1.4 Increasing demand for arbitrary waveform generators 46
5.4.2 RESTRAINTS 47
5.4.2.1 Intense competition causing pricing pressure 47
5.4.2.2 High import duty and taxes on imported raw materials 47
5.4.3 OPPORTUNITIES 48
5.4.3.1 Interdisciplinary use of technology 48
5.4.3.2 Human machine interface 48
5.4.4 CHALLENGES 49
5.4.4.1 Keeping up with the constantly changing technologies 49
5.4.5 BURNING ISSUES 49
5.4.5.1 Improving technological awareness & educating users on signal generators 49

6 INDUSTRY TRENDS 50
6.1 INTRODUCTION 50
6.2 VALUE CHAIN ANALYSIS 50
6.3 KEY INFLUENCERS 51
6.4 PORTER’S FIVE FORCES ANALYSIS 52
6.4.1 INTENSITY OF RIVALRY 53
6.4.2 THREAT OF SUBSTITUTES 54
6.4.3 BARGAINING POWER OF BUYERS 55
6.4.4 BARGAINING POWER OF SUPPLIERS 56
6.4.5 THREAT OF NEW ENTRANTS 57
6.5 KEY TRENDS 57
6.5.1 NEED FOR COMPLEX SIGNAL GENERATION 57
6.5.2 SHIFT TOWARDS SMART DEVICES AND CONNECTIVITY 58

7 HARDWARE MARKET, BY TECHNOLOGY 59
7.1 INTRODUCTION 60
7.2 2G 62
7.2.1 GSM 63
7.2.2 CDMA 63
7.3 3G 63
7.3.1 WDCMA 65
7.3.2 CDMA2000 65
7.4 3.5G–4G 65
7.4.1 3GPP LTE 66
7.4.2 WIMAX 66

8 HARDWARE MARKET, BY PRODUCT 67
8.1 INTRODUCTION 68
8.2 GENERAL PURPOSE SIGNAL GENERATOR 70
8.2.1 ARBITRARY WAVEFORM GENERATOR 73
8.2.2 RF GENERATOR 73
8.2.3 MICROWAVE GENERATOR 73
8.3 SPECIAL PURPOSE SIGNAL GENERATOR 73
8.3.1 VIDEO SIGNAL GENERATOR 76
8.3.2 AUDIO SIGNAL GENERATOR 76
8.3.3 PITCH GENERATOR 76
8.4 FUNCTION GENERATOR 77
8.4.1 ANALOG FUNCTION GENERATOR 80
8.4.2 DIGITAL FUNCTION GENERATOR 80
8.4.3 SWEEP FUNCTION GENERATOR 80

9 HARDWARE MARKET, BY APPLICATION 81
9.1 INTRODUCTION 82
9.2 DESIGNING 83
9.3 TESTING 85
9.4 CERTIFICATION 86
9.5 MANUFACTURING 88
9.6 TROUBLE SHOOTING 89
9.7 REPAIRING 91

10 HARDWARE MARKET, BY END USER 93
10.1 INTRODUCTION 94
10.2 TELECOMMUNICATION 95
10.3 ELECTRONICS MANUFACTURING 97
10.4 INDUSTRIAL 98
10.5 AEROSPACE & DEFENSE 100
10.6 AUTOMOTIVE 101
10.7 EDUCATION 103
10.8 MEDICAL 105

11 HARDWARE MARKET, BY GEOGRAPHY 107
11.1 INTRODUCTION 108
11.2 NORTH AMERICA 109
11.3 EUROPE 113
11.4 APAC 117
11.5 ROW 121

12 COMPETITIVE LANDSCAPE 126
12.1 OVERVIEW 126
12.2 MARKET RATINGS, SIGNAL MARKET 128
12.3 COMPETITIVE SITUATION AND TRENDS 129
12.3.1 NEW PRODUCT LAUNCHES/ NEW PRODUCT DEVELOPMENTS 130
12.3.2 MERGERS AND ACQUISITIONS 131
12.3.3 EXPANSIONS 132
12.3.4 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 133
12.3.5 OTHER DEVELOPMENTS 134

13 COMPANY PROFILES 135 (Overview, Products and Services, Financials, Strategy & Development)*
13.1 INTRODUCTION 135
13.2 KEYSIGHT TECHNOLOGIES INC. 136
13.3 ROHDE & SCHWARZ GMBH & CO KG 140
13.4 NATIONAL INSTRUMENTS CORPORATION 143
13.5 ANRITSU CORPORATION 146
13.6 TEKTRONIX INC 149
13.7 TELEDYNE TECHNOLOGIES INCORPORATED 151
13.8 B&K PRECISION CORPORATION 154
13.9 KEITHLEY INSTRUMENTS INC. 156
13.10 LEADER ELECTRONICS CORP 158
13.11 VAUNIX TECHNOLOGY CORPORATION 160

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

14 APPENDIX 162
14.1 INSIGHTS OF INDUSTRY EXPERTS 162
14.2 DISCUSSION GUIDE 162
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 165
14.4 AVAILABLE CUSTOMIZATIONS 167
14.5 RELATED REPORTS 167

LIST OF TABLES

TABLE 1 GLOBAL SIGNAL GENERATOR MARKET SIZE, BY REVENUE SOURCE, 2013–2020 (USD MILLION) 28
TABLE 2 THE RISE IN MODERN COMMUNICATION SYSTEMS 46
TABLE 3 INTENSE COMPETITION CAUSING PRICING PRESSURE 48
TABLE 4 INTERDISCIPLINARY USE OF TECHNOLOGY 48
TABLE 5 KEEPING UP WITH CONSTANTLY CHANGING TECHNOLOGIES 49
TABLE 6 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY TECHNOLOGY, 2013–2020 (USD MILLION) 60
TABLE 7 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY TECHNOLOGY TYPE, 2013–2020 (USD MILLION) 61
TABLE 8 2G TECHNOLOGY MARKET SIZE, BY TECHNOLOGY TYPE, 2013–2020 (USD MILLION) 62
TABLE 9 3G TECHNOLOGY MARKET SIZE, BY TECHNOLOGY TYPE, 2013–2020 (USD MILLION) 64
TABLE 10 3.5G–4G TECHNOLOGY MARKET SIZE, BY TECHNOLOGY TYPE, 2013–2020 (USD MILLION) 65
TABLE 11 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 68
TABLE 12 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY PRODUCT TYPE, 2013–2020 (USD MILLION) 69
TABLE 13 GENERAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 70
TABLE 14 GENERAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 71
TABLE 15 GENERAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 72
TABLE 16 GENERAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 72
TABLE 17 SPECIAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 74
TABLE 18 SPECIAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 74
TABLE 19 SPECIAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 75
TABLE 20 SPECIAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 76
TABLE 21 FUNCTION GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 77
TABLE 22 FUNCTION GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 78
TABLE 23 FUNCTION GENERATOR HARDWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 24 FUNCTION GENERATOR HARDWARE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 79
TABLE 25 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 82
TABLE 26 DESIGNING: MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 83
TABLE 27 DESIGNING: MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 84
TABLE 28 TESTING: MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 85
TABLE 29 TESTING: MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 86
TABLE 30 CERTIFICATION: MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 86
TABLE 31 CERTIFICATION: MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 87
TABLE 32 MANUFACTURING: MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 88
TABLE 33 MANUFACTURING: MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 89
TABLE 34 TROUBLE SHOOTING: MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 89
TABLE 35 TROUBLE SHOOTING: MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 90
TABLE 36 REPAIRING: MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 91
TABLE 37 REPAIRING: MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 92
TABLE 38 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 94
TABLE 39 TELECOMMUNICATION MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 95
TABLE 40 TELECOMMUNICATION MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 96
TABLE 41 ELECTRONICS MANUFACTURING MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 97
TABLE 42 ELECTRONICS MANUFACTURING: MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 98
TABLE 43 INDUSTRIAL MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 98
TABLE 44 INDUSTRIAL MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 99
TABLE 45 AEROSPACE & DEFENSE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 100
TABLE 46 AEROSPACE & DEFENSE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 101
TABLE 47 AUTOMOTIVE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 101
TABLE 48 AUTOMOTIVE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 102
TABLE 49 EDUCATION MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 103
TABLE 50 EDUCATION MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 104
TABLE 51 MEDICAL MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 105
TABLE 52 MEDICAL MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 106
TABLE 53 SIGNAL GENERATOR HARDWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 109
TABLE 54 NORTH AMERICA: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 111
TABLE 55 NORTH AMERICA: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 111
TABLE 56 NORTH AMERICA: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 112
TABLE 57 NORTH AMERICA: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 113
TABLE 58 EUROPE: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 115
TABLE 59 EUROPE: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 115
TABLE 60 EUROPE: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 116
TABLE 61 EUROPE: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 117
TABLE 62 APAC: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 119
TABLE 63 APAC: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 119
TABLE 64 APAC: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 120
TABLE 65 APAC: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 121
TABLE 66 ROW: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY PRODUCT, 2013–2020 (USD MILLION) 123
TABLE 67 ROW: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 123
TABLE 68 ROW: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 124
TABLE 69 ROW: SIGNAL GENERATOR HARDWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 125
TABLE 70 SIGNAL GENERATOR MARKET : KEY PLAYER RATING ANALYSIS, 2014 128
TABLE 71 SIGNAL GENERATOR : MARKET RATING, BY KEY PLAYER, 2014 128
TABLE 72 NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS, 2011–2015 130
TABLE 73 MERGERS AND ACQUISITIONS, 2011–2015 131
TABLE 74 EXPANSIONS, 2011–2015 132
TABLE 75 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2011–2015 133
TABLE 76 OTHER DEVELOPMENTS, 2011–2014 134

LIST OF FIGURES

FIGURE 1 SIGNAL GENERATOR MARKET SEGMENTATION 16
FIGURE 2 GLOBAL SIGNAL GENERATOR MARKET, BY GEOGRAPHY 17
FIGURE 3 RESEARCH DESIGN 19
FIGURE 4 RESEARCH FLOW 20
FIGURE 5 BOTTOM-UP APPROACH 24
FIGURE 6 TOP-DOWN APPROACH 25
FIGURE 7 ASSUMPTIONS OF THE RESEARCH STUDY 27
FIGURE 8 SIGNAL GENERATOR MARKET EXPECTED TO MAINTAIN ITS STEADY GROWTH DURING THE FORECAST PERIOD 29
FIGURE 9 2G TO DOMINATE THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 30
FIGURE 10 DESIGNING APPLICATION TO DOMINATE THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 31
FIGURE 11 MEDICAL END USER SEGMENT HAS A HIGH POTENTIAL FOR SIGNAL GENERATOR 32
FIGURE 12 GLOBAL SIGNAL GENERATOR HARDWARE MARKET SHARE, BY REGION, 2014 33
FIGURE 13 GROWTH OF COMMUNICATION TECHNOLOGY EXPECTED TO OFFER ATTRACTIVE MARKET OPPORTUNITY FOR THE SIGNAL GENERATOR MARKET 34
FIGURE 14 DESIGNING APPLICATION HELD THE LARGEST SHARE IN THE SIGNAL GENERATOR HARDWARE MARKET IN 2014 34
FIGURE 15 NORTH AMERICA HOLDS THE LARGEST SHARE IN THE SIGNAL GENERATOR HARDWARE MARKET 35
FIGURE 16 APAC WOULD WITNESS THE HIGHEST GROWTH IN THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 36
FIGURE 17 TELECOMMUNICATION TO DOMINATE THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 37
FIGURE 18 THE APAC REGION EXPECTED TO WITNESS HIGHEST GROWTH DURING THE FORECAST PERIOD 37
FIGURE 19 GENERAL PURPOSE SIGNAL GENERATOR EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 38
FIGURE 20 EVOLUTION OF SIGNAL GENERATOR 40
FIGURE 21 SIGNAL GENERATOR MARKET SEGMENTATION, BY TECHNOLOGY 41
FIGURE 22 SIGNAL GENERATOR MARKET SEGMENTATION, BY PRODUCT 41
FIGURE 23 SIGNAL GENERATOR MARKET SEGMENTATION, BY APPLICATION AREA 42
FIGURE 24 SIGNAL GENERATOR MARKET SEGMENTATION, BY END USER 43
FIGURE 25 SIGNAL GENERATOR MARKET SEGMENTATION, BY GEOGRAPHY 44
FIGURE 26 GROWTH OF SIGNAL GENERATOR MARKET IN ASIA-PACIFIC 45
FIGURE 27 VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED IN THE MANUFACTURING AND ASSEMBLY PHASE OF SIGNAL GENERATOR 51
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS 52
FIGURE 29 INTENSITY OF RIVALRY 53
FIGURE 30 THREAT OF SUBSTITUTES 54
FIGURE 31 BARGAINING POWER OF BUYERS 55
FIGURE 32 BARGAINING POWER OF SUPPLIERS 56
FIGURE 33 THREAT OF NEW ENTRANTS 57
FIGURE 34 3.5G–4G TECHNOLOGY EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 60
FIGURE 35 GSM EXPECTED TO DOMINATE THE 2G TECHNOLOGY MARKET DURING THE FORECAST PERIOD 62
FIGURE 36 WCDMA EXPECTED TO DOMINATE THE 3G TECHNOLOGY MARKET DURING THE FORECAST PERIOD 64
FIGURE 37 3GPP LTE EXPECTED TO DOMINATE THE 3.5G–4G TECHNOLOGY MARKET DURING THE FORECAST PERIOD 66
FIGURE 38 GENERAL PURPOSE SIGNAL GENERATOR EXPECTED TO DOMINATE THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 68
FIGURE 39 DESIGNING EXPECTED TO DOMINATE THE GENERAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 70
FIGURE 40 GENERAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET IN APAC IS EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 71
FIGURE 41 DESIGNING EXPECTED TO DOMINATE THE SPECIAL PURPOSE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 73
FIGURE 42 PITCH GENERATOR MARKET EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 75
FIGURE 43 CERTIFICATION APPLICATION IN THE FUNCTION GENERATOR HARDWARE MARKET EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 77
FIGURE 44 FUNCTION GENERATOR HARDWARE MARKET IN APAC EXPECTED TO GROW AT THE FASTEST RATE IN DURING THE FORECAST PERIOD 78
FIGURE 45 DESIGNING APPLICATION TO DOMINATE THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 82
FIGURE 46 NORTH AMERICA DOMINATED THE DESIGNING APPLICATION MARKET IN 2014 84
FIGURE 47 APAC TO DOMINATE THE TESTING APPLICATION DURING THE FORECAST PERIOD 85
FIGURE 48 APAC TO GROW FASTEST IN THE CERTIFICATION MARKET DURING THE FORECAST PERIOD 87
FIGURE 49 NORTH AMERICA DOMINATED THE MANUFACTURING APPLICATION MARKET IN 2014 88
FIGURE 50 APAC TO GROW FASTEST IN THE TROUBLESHOOTING APPLICATION DURING THE FORECAST PERIOD 90
FIGURE 51 APAC TO GROW FASTEST IN THE REPAIRING APPLICATION DURING THE FORECAST PERIOD 91
FIGURE 52 TELECOMMUNICATION VERTICAL EXPECTED TO DOMINATE THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 94
FIGURE 53 THE APAC HARDWARE MARKET FOR THE TELECOMMUNICATION SECTOR EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 96
FIGURE 54 APAC EXPECTED TO LEAD THE ELECTRONICS MANUFACTURING VERTICAL OF SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 97
FIGURE 55 APAC SIGNAL GENERATOR HARDWARE MARKET OF THE INDUSTRIAL VERTICAL EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 99
FIGURE 56 NORTH AMERICA WOULD LEAD THE AEROSPACE & DEFENSE VERTICAL OF THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 100
FIGURE 57 APAC EXPECTED TO LEAD THE AUTOMOTIVE VERTICAL OF THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 102
FIGURE 58 NORTH AMERICA WOULD LEAD THE EDUCATION VERTICAL OF THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 104
FIGURE 59 APAC SIGNAL GENERATOR HARDWARE MARKET IN THE MEDICAL VERTICAL EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 105
FIGURE 60 GEOGRAPHIC SNAPSHOT: APAC EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 108
FIGURE 61 SNAPSHOT OF THE NORTH AMERICAN MARKET: DEMAND FOR SIGNAL GENERATORS EXPECTED TO BE DRIVEN BY THE TELECOMMUNICATION AND AEROSPACE & DEFENSE SECTORS DURING THE FORECAST PERIOD 110
FIGURE 62 NORTH AMERICA: THE HARDWARE MARKET IN THE TELECOMMUNICATION SECTOR EXPECTED TO LEAD DURING THE FORECAST PERIOD 112
FIGURE 63 SNAPSHOT OF THE EUROPEAN MARKET: NEED FOR HIGH-END AND HIGH-PRECISION SIGNAL GENERATORS EXPECTED TO DRIVE THE EUROPEAN SIGNAL GENERATOR MARKET 114
FIGURE 64 EUROPE: THE MARKET IN THE TELECOMMUNICATION SECTOR EXPECTED TO LEAD DURING THE FORECAST PERIOD 116
FIGURE 65 SNAPSHOT OF THE APAC MARKET: INCREASING MANUFACTURING ACTIVITIES EXPECTED TO DRIVE THE APAC SIGNAL GENERATOR MARKET 118
FIGURE 66 APAC: THE APPLICATION IN THE ELECTRONICS MANUFACTURING SECTOR TO LEAD THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 120
FIGURE 67 SNAPSHOT OF THE ROW MARKET: DEPLOYMENT OF NEW COMMUNICATION STANDARDS DRIVING THE DEMAND FOR SIGNAL GENERATORS 122
FIGURE 68 ROW: THE APPLICATION IN THE ELECTRONICS MANUFACTURING SECTOR TO LEAD THE SIGNAL GENERATOR HARDWARE MARKET DURING THE FORECAST PERIOD 124
FIGURE 69 COMPANIES ADOPTED ACQUISITIONS AND ALLIANCES/ COLLABORATIONS/ JOINT VENTURES AS KEY GROWTH STRATEGIES DURING 2011-2015 126
FIGURE 70 NATIONAL INSTRUMENTS CORPORATION GREW AT THE FASTEST RATE BETWEEN 2011 AND 2014 127
FIGURE 71 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS WERE THE KEY STRATEGIES DURING 2011-2015 129
FIGURE 72 GEOGRAPHIC REVENUE MIX OF KEY MARKET PLAYERS 135
FIGURE 73 KEYSIGHT TECHNOLOGIES INC.: COMPANY SNAPSHOT 136
FIGURE 74 KEYSIGHT TECHNOLOGIES INC.: SWOT ANALYSIS 139
FIGURE 75 ROHDE & SCHWARZ GMBH & CO KG: COMPANY SNAPSHOT 140
FIGURE 76 ROHDE & SCHWARZ GMBH & CO KG : SWOT ANALYSIS 142
FIGURE 77 NATIONAL INSTRUMENTS CORPORATION: COMPANY SNAPSHOT 143
FIGURE 78 NATIONAL INSTRUMENTS CORPORATION : SWOT ANALYSIS 145
FIGURE 79 ANRITSU CORPORATION: COMPANY SNAPSHOT 146
FIGURE 80 ANRITSU CORPORATION: SWOT ANALYSIS 148
FIGURE 81 TELEDYNE TECHNOLOGIES INCORPORATED : COMPANY SNAPSHOT 151
FIGURE 82 TELEDYNE TECHNOLOGIES INCORPORATED: SWOT ANALYSIS 153

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