Precision Farming Market by Technology (Guidance System, Remote Sensing, Variable Rate Technology), Offering (Hardware Automation & Control System, Sensor & Monitoring Device, Software, Services), Application, and Geography - Global Forecast to 2022

 Published On: Jan, 2017 |    No of Pages: 216 |  Published By: MarketsandMarkets | Format: PDF
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The increasing focus on farm efficiency and productivity and adoption of new technologies in farming drive the growth of the precision farming market

The precision farming market is expected to grow from USD 3.20 billion in 2015 and is expected to reach USD 7.87 billion by 2022, at a CAGR of 13.47% between 2016 and 2022. Precision farming involves technology-driven information analysis of data acquired from the field and application of input as per the data analysis for increasing crop productivity. Precision farming has revolutionized the method employed previously in agriculture. Precision farming is going to be the modern way of agriculture that people across the world would adopt.  The major restraining factor for the precision farming market is the high initial investment and the lack of technical awareness among farmers.

Yield monitoring application held the largest share of the precision farming market in 2015

Yield monitoring is the most widely used application in precision farming as it plays a vital role in understanding field variability and helps farmers in maximizing their yields.  Soil monitoring is the major application of yield monitoring. Soil monitoring is used to detect soil parameters that are needed for an efficient yield production.

Precision farming market in Asia-Pacific expected to grow at the highest rate between 2016 and 2022

Asia-Pacific (APAC) is one of the bright prospective markets in precision farming. APAC has large farmlands and a high population growth rate. APAC has a huge regional spread which comprises countries such as China, Japan, India, Australia, South Korea, and Rest of APAC.  Precision farming market in APAC is in its initial stages of adoption and expected to grow with a double digit rate between 2016 and 2022. In APAC, specifically India, Australia, China, and Japan, currently have the highest growth rate and highest share in the precision farming market.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key experts. The breakup of the profiles of primary participants is as follows:

• By Company Type: Tier 1 – 55 %, Tier 2 – 20%, and Tier 3 –25%
• By Designation: C-Level Executives – 75% and Managers – 25%
• By Geography: Americas – 40%, Europe – 30%, APAC – 20%, and RoW – 10%

Companies that provide a range of customized solutions to customers are expected to emerge as the game changers.

The key players in the precision farming market profiled in the report are as follows:

1. Deere & Company (U.S.)
2. Trimble Inc. (U.S.)
3. AGCO Corporation (U.S.)
4. AgJunction, Inc. (U.S.)
5. Raven Industries, Inc. (U.S.)
6. AG Leader Technology (U.S.)
7. Precision Planting Inc. (U.S.)
8. SST Development Group, Inc.  (U.S.)
9. Teejet Technologies (U.S.)
10. Topcon Positioning Systems, Inc. (U.S.)
11. DICKEY-john Corporation (U.S.)
12. CropMetrics LLC (U.S.)

Research Coverage

This report covers the precision farming market based on offering, technology, application, and geography. A detailed analysis of the key industry players has been done to provide insights into their business, products and services, and key strategies such as new product launches, mergers and acquisitions, partnerships, agreements, and collaborations associated with the precision farming market.

Key Benefits of Buying the Report

The report would help the market leaders or new entrants in the following ways:

1. This report segments the overall market comprehensively and provides the closest approximations of the global precision farming market size and that of the subsegments across different applications and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key drivers, restraints, challenges, and opportunities in the precision farming market.
3. This report would help stakeholders to better understand their competitors and gain more insights to enhance their position in the market. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers and acquisitions in the precision farming market.
TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 STUDY OBJECTIVES 17
1.2 MARKET DEFINITION 17
1.3 SCOPE OF THE STUDY 18
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 19
1.4 CURRENCY 19
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 List of major secondary sources 22
2.1.1.2 Key data from secondary sources 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Primary interviews with experts 23
2.1.2.2 Breakdown of primaries 24
2.1.2.3 Key data from primary sources 24
2.1.3 SECONDARY AND PRIMARY RESEARCH 25
2.1.3.1 Key industry insights 26
2.2 MARKET SIZE ESTIMATION 26
2.2.1 BOTTOM-UP APPROACH 27
2.2.1.1 Approach for capturing the market share by bottom-up analysis (Demand side) 27
2.2.2 TOP-DOWN APPROACH 28
2.2.2.1 Approach for capturing the market share by top-down analysis (Supply side) 28
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.4 RESEARCH ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING MARKET 35
4.2 PRECISION FARMING MARKET IN ASIA-PACIFIC (APAC) 36
4.3 PRECISION FARMING MARKET, BY OFFERING 37
4.4 COUNTRY-WISE ANALYSIS OF PRECISION FARMING MARKET 37
4.5 LIFE CYCLE ANALYSIS 38

5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 MARKET SEGMENTATION 41
5.2.1 PRECISION FARMING MARKET, BY OFFERING 41
5.2.2 PRECISION FARMING MARKET, BY TECHNOLOGY 42
5.2.3 PRECISION FARMING MARKET, BY APPLICATION 43
5.2.4 PRECISION FARMING MARKET, BY GEOGRAPHY 43
5.3 MARKET EVOLUTION 44
5.4 MARKET DYNAMICS 45
5.4.1 DRIVERS 45
5.4.1.1 Increasing focus on farm efficiency and productivity 45
5.4.1.2 Increasing adoption of new technologies in farming for maximum profitability and production 46
5.4.1.3 Increasing need for monitoring crop health for yield production 46
5.4.1.4 Government’s support to adopt modern agricultural techniques 47
5.4.1.5 Increasing global demand for food owing to increasing population 47
5.4.2 RESTRAINTS 48
5.4.2.1 High initial capital investment 48
5.4.2.2 Lack of technical awareness in precision farming technology 49
5.4.3 OPPORTUNITIES 49
5.4.3.1 Integration of smartphone with agriculture hardware and software applications 49
5.4.3.2 Increasing use of Unmanned Aerial Vehicles (UAVs)/drones in precision farming 50
5.4.4 CHALLENGES 51
5.4.4.1 Management of data for productive decision making 51
5.4.4.2 Lack of standardization in the precision farming industry 51
5.4.5 BURNING ISSUES 52
5.4.5.1 Environment protection 52

6 INDUSTRY TRENDS 53
6.1 INTRODUCTION 53
6.2 VALUE CHAIN ANALYSIS 53
6.2.1 MAJOR MARKET PLAYERS IN THE PRECISION FARMING MARKET 54
6.3 SUPPLY CHAIN ANALYSIS 55
6.4 TECHNOLOGY ROADMAP 56
6.4.1 TECHNOLOGY ROADMAP (2010–2025) 56
6.4.2 KEY INDUSTRY TRENDS 57
6.5 PORTER’S FIVE FORCES ANALYSIS 58
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 60
6.5.2 THREAT OF SUBSTITUTES 61
6.5.3 BARGAINING POWER OF BUYERS 62
6.5.4 BARGAINING POWER OF SUPPLIERS 63
6.5.5 THREAT OF NEW ENTRANTS 64
6.6 PESTLE ANALYSIS 65
6.6.1 POLITICAL FACTORS 65
6.6.2 ECONOMIC FACTORS 65
6.6.3 SOCIAL FACTORS 65
6.6.4 TECHNOLOGICAL FACTORS 66
6.6.5 LEGAL FACTORS 66
6.6.6 ENVIRONMENTAL FACTORS 66

7 PRECISION FARMING MARKET, BY OFFERING 67
7.1 INTRODUCTION 68
7.2 HARDWARE 70
7.2.1 AUTOMATION & CONTROL SYSTEM 71
7.2.1.1 Display 73
7.2.1.2 Guidance & steering 73
7.2.1.3 GPS/GNSS system 73
7.2.1.4 Drones/UAV 74
7.2.1.5 Mobile devices/Handheld computers 75
7.2.1.6 Flow and application control devices 75
7.2.1.7 Others 76
7.2.2 SENSING AND MONITORING DEVICES 77
7.2.2.1 Yield monitors 78
7.2.2.2 Soil sensors 78
7.2.2.2.1 Nutrient sensors 80
7.2.2.2.2 Moisture sensors 80
7.2.2.2.3 Temperature sensors 80
7.2.2.3 Water sensors 80
7.2.2.4 Climate sensors 81
7.2.2.5 Others 81
7.3 SOFTWARE 82
7.3.1 LOCAL/WEB-BASED 84
7.3.2 CLOUD-BASED 85
7.4 SERVICES 86
7.4.1 SYSTEM INTEGRATION AND CONSULTING 87
7.4.2 MANAGED SERVICES 88
7.4.2.1 Farm operation services 89
7.4.2.2 Data services 89
7.4.2.3 Analytics services 90
7.4.3 CONNECTIVITY SERVICES 90
7.4.4 ASSISTED PROFESSIONAL SERVICES 91
7.4.4.1 Supply chain management services 91
7.4.4.2 Climate information services 91
7.4.4.3 Others 91
7.4.5 MAINTENANCE AND SUPPORT SERVICES 92

8 PRECISION FARMING MARKET, BY TECHNOLOGY 94
8.1 INTRODUCTION 95
8.2 GUIDANCE SYSTEM 97
8.2.1 GLOBAL POSITIONING SYSTEM (GPS) 97
8.2.1.1 GNSS application in precision farming 98
8.2.2 GEOGRAPHICAL INFORMATION SYSTEM (GIS) 98
8.2.2.1 GIS adoption rate in the U.S. 100
8.3 REMOTE SENSING 101
8.3.1 HANDHELD 102
8.3.2 SATELLITE SENSING 102
8.4 VARIABLE RATE TECHNOLOGY 104
8.4.1 MAP-BASED 104
8.4.2 SENSOR-BASED 105
8.4.3 SOME MAJOR APPLICATIONS OF VRT 106
8.4.3.1 Fertilizer VRA 106
8.4.3.1.1 Nitrogen VRA 107
8.4.3.1.2 Phosphorous VRA 107
8.4.3.1.3 Lime VRA 107
8.4.3.2 Pesticide VRA 108
8.4.3.3 Seeding VRA 108

9 PRECISION FARMING MARKET, BY APPLICATION 110
9.1 INTRODUCTION 111
9.2 YIELD MONITORING 113
9.2.1 ON-FARM YIELD MONITORING 115
9.2.2 OFF-FARM YIELD MONITORING 115
9.3 FIELD MAPPING 117
9.3.1 BOUNDARY MAPPING 117
9.3.2 DRAINAGE MAPPING 117
9.4 CROP SCOUTING 119
9.5 WEATHER TRACKING & FORECASTING 121
9.6 IRRIGATION MANAGEMENT 123
9.7 INVENTORY MANAGEMENT 124
9.8 FARM LABOR MANAGEMENT 125
9.9 FINANCIAL MANAGEMENT 127
9.10 OTHERS 128

10 GEOGRAPHIC ANALYSIS 130
10.1 INTRODUCTION 131
10.2 AMERICAS 133
10.2.1 NORTH AMERICA 136
10.2.1.1 Presence of major companies and high adoption rate of precision farming in the region 136
10.2.1.2 U.S. 138
10.2.1.3 Canada 138
10.2.1.4 Mexico 139
10.2.2 SOUTH AMERICA 139
10.2.2.1 Practice of extensive agriculture in emerging countries such as Brazil driving the market in South America 139
10.2.2.2 Brazil 141
10.2.2.3 Argentina 141
10.2.2.4 Rest of South America 141
10.3 EUROPE 142
10.3.1 INCREASING SUPPORTING INFRASTRUCTURE FOR PRECISION FARMING IN THE EUROPEAN REGION FUELING THE GROWTH OF THE MARKET 142
10.3.2 GERMANY 145
10.3.3 U.K. 145
10.3.4 FRANCE 146
10.3.5 ITALY 146
10.3.6 THE NETHERLANDS 147
10.3.7 REST OF EUROPE 147
10.4 ASIA-PACIFIC 148
10.4.1 INCREASING GOVERNMENT SUPPORT AND AVAILABILITY OF LARGE FARMLANDS DRIVING THE GROWTH OF PRECISION FARMING MARKET IN APAC REGION 148
10.4.2 CHINA 151
10.4.3 JAPAN 151
10.4.4 AUSTRALIA 151
10.4.5 INDIA 152
10.4.6 SOUTH KOREA 152
10.4.7 REST OF APAC 153
10.5 REST OF WORLD 155
10.5.1 PRESENCE OF TECHNOLOGICALLY-ADVANCED COUNTRIES SUCH AS ISRAEL AND SOUTH AFRICA IS DRIVING THE MARKET 155
10.5.2 AFRICA 156
10.5.2.1 South Africa 156
10.5.3 MIDDLE EAST 157
10.5.4 RUSSIA 157

11 COMPETITIVE LANDSCAPE 159
11.1 OVERVIEW 159
11.2 MARKET SHARE ANALYSIS FOR THE PRECISION FARMING MARKET, 2015 160
11.3 COMPETITIVE SITUATION AND TRENDS 162
11.4 STARTUP SCENARIO 162
11.4.1 START-UP CATEGORIZATION ON THE BASIS OF SOLUTION PROVIDED 162
11.4.1.1 Hardware Providers 162
11.4.1.2 Software and Service Providers 163
11.5 RECENT DEVELOPMENTS 164
11.5.1 NEW PRODUCT LAUNCHES 164
11.5.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS 167
11.5.3 MERGERS AND ACQUISITIONS 168

12 COMPANY PROFILES 170 (Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 170
12.2 DEERE & COMPANY 171
12.3 TRIMBLE, INC. 175
12.4 RAVEN INDUSTRIES 179
12.5 AGJUNCTION, INC. 183
12.6 AGCO CORPORATION 187
12.7 AG LEADER TECHNOLOGY 191
12.8 PRECISION PLANTING, INC. 194
12.9 SST DEVELOPMENT GROUP, INC. 196
12.10 TEEJET TECHNOLOGIES 198
12.11 TOPCON POSITIONING SYSTEMS, INC. 200
12.12 DICKEY-JOHN CORPORATION 202
12.13 CROPMETRICS LLC 204

*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

13 APPENDIX 206
13.1 INSIGHTS FROM INDUSTRY EXPERTS 206
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 209
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 211
13.5 AVAILABLE CUSTOMIZATION 213
13.6 RELATED REPORTS 213
13.7 AUTHOR DETAILS 214

LIST OF TABLES

TABLE 1 PORTER’S FIVE FORCES ANALYSIS: BARGAINING POWER OF SUPPLIERS HAD THE MAXIMUM IMPACT ON THE OVERALL PRECISION FARMING MARKET IN 2015 58
TABLE 2 PRECISION FARMING MARKET, BY OFFERING, 2013–2022 (USD MILLION) 69
TABLE 3 PRECISION FARMING MARKET FOR HARDWARE, BY HARDWARE DEVICES, 2013–2022 (USD MILLION) 70
TABLE 4 PRECISION FARMING MARKET FOR HARDWARE, BY REGION, 2013–2022 (USD MILLION) 71
TABLE 5 PRECISION FARMING MARKET FOR AUTOMATION & CONTROL SYSTEMS, BY DEVICE TYPE, 2013–2022 (USD MILLION) 72
TABLE 6 PRECISION FARMING MARKET FOR AUTOMATION & CONTROL SYSTEM, BY REGION, 2013–2022 (USD MILLION) 76
TABLE 7 PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES, BY DEVICE TYPE, 2013–2022 (USD MILLION) 77
TABLE 8 PRECISION FARMING MARKET FOR SOIL SENSORS, BY SENSOR TYPE, 2013–2022 (USD MILLION) 79
TABLE 9 PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES, BY REGION, 2013–2022 (USD MILLION) 81
TABLE 10 PRECISION FARMING MARKET FOR SOFTWARE, BY DEPLOYMENT TYPE, 2013–2022 (USD MILLION) 83
TABLE 11 PRECISION FARMING MARKET FOR SOFTWARE, BY REGION, 2013–2022 (USD MILLION) 83
TABLE 12 PRECISION FARMING MARKET FOR LOCAL/WEB-BASED SOFTWARE, BY REGION, 2013–2022 (USD MILLION) 84
TABLE 13 PRECISION FARMING MARKET FOR CLOUD-BASED SOFTWARE, BY REGION, 2013–2022 (USD MILLION) 85
TABLE 14 PRECISION FARMING MARKET FOR SERVICES, BY SERVICE TYPE, 2013–2022 (USD MILLION) 86
TABLE 15 PRECISION FARMING MARKET FOR SERVICES, BY REGION, 2013–2022 (USD MILLION) 87
TABLE 16 PRECISION FARMING MARKET FOR SYSTEM INTEGRATION AND CONSULTING, BY REGION, 2013–2022 (USD MILLION) 88
TABLE 17 PRECISION FARMING MARKET FOR MANAGED SERVICES, BY REGION, 2013–2022 (USD MILLION) 88
TABLE 18 PRECISION FARMING MARKET FOR MANAGED SERVICES, BY SERVICE TYPE, 2013–2022 (USD MILLION) 89
TABLE 19 PRECISION FARMING MARKET FOR CONNECTIVITY SERVICES, BY REGION, 2013–2022 (USD MILLION) 90
TABLE 20 PRECISION FARMING MARKET FOR ASSISTED PROFESSIONAL SERVICES, BY REGION, 2013–2022 (USD MILLION) 92
TABLE 21 PRECISION FARMING MARKET FOR MAINTENANCE AND SUPPORT SERVICES, BY REGION, 2013–2022 (USD MILLION) 93
TABLE 22 PRECISION FARMING MARKET, BY TECHNOLOGY, 2013–2022 (USD MILLION) 96
TABLE 23 PRECISION FARMING MARKET, BY GUIDANCE SYSTEM, 2013–2022 (USD MILLION) 100
TABLE 24 TYPE OF SATELLITE REMOTE SENSING IMAGES 103
TABLE 25 PRECISION FARMING MARKET, BY REMOTE SENSING, 2013–2022 (USD MILLION) 103
TABLE 26 PRECISION FARMING MARKET, BY VARIABLE RATE TECHNOLOGY, 2013–2022 (USD MILLION) 106
TABLE 27 PRECISION FARMING MARKET FOR VARIABLE RATE TECHNOLOGY, BY APPLICATION, 2013–2022 (USD MILLION) 109
TABLE 28 PRECISION FARMING MARKET, BY APPLICATION, 2013–2022 (USD MILLION) 112
TABLE 29 BENEFITS OF YIELD MONITORING 113
TABLE 30 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY TYPE, 2013–2022 (USD MILLION) 114
TABLE 31 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 115
TABLE 32 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 116
TABLE 33 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY TYPE, 2013–2022 (USD MILLION) 117
TABLE 34 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 118
TABLE 35 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 118
TABLE 36 PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 119
TABLE 37 PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 120
TABLE 38 PRECISION FARMING MARKET FOR WEATHER TRACKING & FORECASTING APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 121
TABLE 39 PRECISION FARMING MARKET FOR WEATHER TRACKING & FORECASTING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 122
TABLE 40 PRECISION FARMING MARKET FOR IRRIGATION MANAGEMENT APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 123
TABLE 41 PRECISION FARMING MARKET FOR IRRIGATION MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 123
TABLE 42 PRECISION FARMING MARKET FOR INVENTORY MANAGEMENT APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 124
TABLE 43 PRECISION FARMING MARKET FOR INVENTORY MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 125
TABLE 44 PRECISION FARMING MARKET FOR FARM LABOR MANAGEMENT APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 126
TABLE 45 PRECISION FARMING MARKET FOR FARM LABOR MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 126
TABLE 46 PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 127
TABLE 47 PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 128
TABLE 48 PRECISION FARMING MARKET FOR OTHER APPLICATION, BY OFFERING, 2013–2022 (USD MILLION) 128
TABLE 49 PRECISION FARMING MARKET FOR OTHER APPLICATION, BY REGION, 2013–2022 (USD MILLION) 129
TABLE 50 PRECISION FARMING MARKET, BY REGION, 2013–2022 (USD MILLION) 132
TABLE 51 PRECISION FARMING MARKET IN THE AMERICAS, BY OFFERING, 2013–2022 (USD MILLION) 135
TABLE 52 PRECISION FARMING MARKET IN THE AMERICAS, BY APPLICATION, 2013–2022 (USD MILLION) 135
TABLE 53 PRECISION FARMING MARKET IN THE AMERICAS, BY REGION, 2013–2022 (USD MILLION) 136
TABLE 54 PRECISION FARMING MARKET IN NORTH AMERICA, BY COUNTRY, 2013–2022 (USD MILLION) 137
TABLE 55 PRECISION FARMING MARKET IN SOUTH AMERICA, BY COUNTRY, 2013–2022 (USD MILLION) 140
TABLE 56 PRECISION FARMING MARKET IN EUROPE, BY OFFERING, 2013–2022 (USD MILLION) 144
TABLE 57 PRECISION FARMING MARKET IN EUROPE, BY APPLICATION, 2013–2022 (USD MILLION) 144
TABLE 58 PRECISION FARMING MARKET IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 148
TABLE 59 PRECISION FARMING MARKET IN APAC, BY OFFERING, 2013–2022 (USD MILLION) 150
TABLE 60 PRECISION FARMING MARKET IN APAC, BY APPLICATION, 2013–2022 (USD MILLION) 150
TABLE 61 PRECISION FARMING MARKET IN APAC, BY COUNTRY, 2013–2022 (USD MILLION) 154
TABLE 62 PRECISION FARMING MARKET IN ROW, BY OFFERING, 2013–2022 (USD MILLION) 155
TABLE 63 PRECISION FARMING MARKET IN ROW, BY APPLICATION, 2013–2022 (USD MILLION) 155
TABLE 64 PRECISION FARMING MARKET IN ROW, BY REGION, 2013–2022 (USD MILLION) 158
TABLE 65 LIST OF MAJOR PRECISION AGRICULTURE HARDWARE START-UPS 162
TABLE 66 LIST OF MAJOR PRECISION AGRICULTURE SOFTWARE AND SERVICES START-UPS 163
TABLE 67 NEW PRODUCT LAUNCHES, 2013–2016 164
TABLE 68 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2013–2016 167
TABLE 69 MERGER AND ACQUISITIONS, 2014–2016 168

LIST OF FIGURES

FIGURE 1 PRECISION FARMING MARKET: SEGMENTATION 18
FIGURE 2 PRECISION FARMING MARKET: RESEARCH DESIGN 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28
FIGURE 5 DATA TRIANGULATION 29
FIGURE 6 SERVICES SEGMENT OF PRECISION FARMING MARKET EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 32
FIGURE 7 VARIABLE RATE TECHNOLOGY POISED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 32
FIGURE 8 YIELD MONITORING APPLICATION HELD THE MAJOR SHARE OF THE PRECISION FARMING MARKET IN 2015 33
FIGURE 9 THE AMERICAS HELD THE LARGEST MARKET SHARE OF THE OVERALL PRECISION FARMING MARKET IN 2015 34
FIGURE 10 PRECISION FARMING MARKET BETWEEN 2016 AND 2022 35
FIGURE 11 AUSTRALIA HELD THE LARGEST SHARE OF THE PRECISION FARMING MARKET IN APAC IN 2015 36
FIGURE 12 SERVICES SEGMENT OF PRECISION FARMING MARKET EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 37
FIGURE 13 U.S. HELD THE LARGEST SHARE OF THE PRECISION FARMING MARKET IN 2015 37
FIGURE 14 THE OVERALL LIFE CYCLE FOR PRECISION FARMING EXPECTED TO BE LONG AND STEADILY GROWING 38
FIGURE 15 ASPECTS OF PRECISION FARMING 41
FIGURE 16 PRECISION FARMING MARKET, BY GEOGRAPHY 43
FIGURE 17 EVOLUTION OF PRECISION FARMING 44
FIGURE 18 PRECISION FARMING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45
FIGURE 19 WORLD FOOD CONSUMPTION IN KCAL /PERSON/DAY, BY 2030 48
FIGURE 20 FACTORS FOR NOT USING PRECISION FARMING TECHNIQUES IN THE U.K, 2012 49
FIGURE 21 GLOBAL MOBILE SUBSCRIBER BASE, 2009–2016 (USD MILLION) 50
FIGURE 22 DRONE USAGE ACCORDING TO SEASON 51
FIGURE 23 VALUE CHAIN ANALYSIS: PRECISION FARMING MARKET 53
FIGURE 24 SUPPLY CHAIN ANALYSIS: PRECISION FARMING MARKET 55
FIGURE 25 PRESENT AND UPCOMING TECHNOLOGIES IN PRECISION FARMING 56
FIGURE 26 BIG DATA OPPORTUNITIES – THE LEADING TREND AMONG KEY MARKET PLAYERS 57
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS, 2015 58
FIGURE 28 PRECISION FARMING MARKET: PORTER’S FIVE FORCES ANALYSIS, 2015 59
FIGURE 29 MEDIUM IMPACT OF THE INTENSITY OF COMPETITIVE RIVALRY ON THE PRECISION FARMING MARKET 60
FIGURE 30 LOW IMPACT OF THE THREAT OF SUBSTITUTES ON THE PRECISION FARMING MARKET 61
FIGURE 31 MEDIUM IMPACT OF THE BARGAINING POWER OF BUYERS ON THE PRECISION FARMING MARKET 62
FIGURE 32 HIGH IMPACT OF THE BARGAINING POWER OF SUPPLIERS ON THE PRECISION FARMING MARKET 63
FIGURE 33 HIGH IMPACT OF THE THREAT OF NEW ENTRANTS ON THE PRECISION FARMING MARKET 64
FIGURE 34 PRECISION FARMING MARKET, BY OFFERING 68
FIGURE 35 PRECISION FARMING MARKET FOR SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 69
FIGURE 36 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE IN THE PRECISION FARMING MARKET FOR HARDWARE BETWEEN 2016 AND 2022 70
FIGURE 37 PRECISION FARMING MARKET FOR DRONES/UAVS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 72
FIGURE 38 YIELD MONITOR HELD THE LARGEST SHARE IN THE PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES IN 2016 77
FIGURE 39 NUTRIENT SENSOR IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE PRECISION FARMING MARKET FOR SOIL SENSORS BETWEEN 2016 AND 2022 79
FIGURE 40 LOCAL/WEB-BASED SOFTWARE HELD THE LARGER MARKET SHARE IN THE PRECISION FARMING SOFTWARE MARKET IN 2015 82
FIGURE 41 CONNECTIVITY SERVICES EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 86
FIGURE 42 PRECISION FARMING MARKET, BY TECHNOLOGY 95
FIGURE 43 VARIABLE RATE TECHNOLOGY POISED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 96
FIGURE 44 GNSS TECHNOLOGY ACCURACY LEVELS 98
FIGURE 45 GIS IN PRECISION FARMING 99
FIGURE 46 GIS ADOPTION RATE IN THE U.S., 2011, 2013 & 2018 100
FIGURE 47 REMOTE SENSING SYSTEMS 101
FIGURE 48 FIELD APPLICATION ANALYSIS IN PRECISION FARMING MARKET IN U.S. 105
FIGURE 49 SEEDING VRA IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 109
FIGURE 50 PRECISION FARMING MARKET, BY APPLICATION 111
FIGURE 51 WEATHER TRACKING & FORECASTING APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 112
FIGURE 52 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE FOR THE YIELD MONITORING APPLICATION BETWEEN 2016 AND 2022 116
FIGURE 53 THE AMERICAS EXPECTED HOLD THE LARGEST MARKET SHARE OF THE PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION BETWEEN 2016 AND 2022 120
FIGURE 54 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE FOR THE WEATHER TRACKING & FORECASTING APPLICATION BETWEEN 2016 AND 2022 122
FIGURE 55 PRECISION FARMING MARKET, BY GEOGRAPHY 131
FIGURE 56 PRECISION FARMING MARKET: GEOGRAPHIC SNAPSHOT 132
FIGURE 57 OVERVIEW OF PRECISION FARMING MARKET IN THE AMERICAS 134
FIGURE 58 U.S. EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE PRECISION FARMING MARKET IN NORTH AMERICA BETWEEN 2016 AND 2022 137
FIGURE 59 ARGENTINA EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 140
FIGURE 60 OVERVIEW OF PRECISION FARMING MARKET IN EUROPE 143
FIGURE 61 GERMANY IS EXPECTED TO HOLD THE LARGEST SHARE OF THE PRECISION FARMING MARKET IN EUROPE IN 2016 147
FIGURE 62 OVERVIEW OF PRECISION FARMING MARKET IN ASIA-PACIFIC 149
FIGURE 63 CHINA AND SOUTH KOREA EXPECTED TO GROW AT THE HIGHEST RATE IN APAC BETWEEN 2016 AND 2022 153
FIGURE 64 RUSSIA IS EXPECTED TO HOLD THE LARGEST SHARE OF PRECISION FARMING MARKET IN ROW REGION BETWEEN 2016 AND 2022 158
FIGURE 65 NEW PRODUCT LAUNCHES: THE KEY STRATEGY ADOPTED BY THE KEY PLAYERS BETWEEN 2013 AND 2016 159
FIGURE 66 PRECISION FARMING MARKET SHARE, BY KEY PLAYER, 2015 160
FIGURE 67 PRECISION FARMING MARKET EVALUATION FRAMEWORK 162
FIGURE 68 BATTLE FOR MARKET SHARE: “NEW PRODUCT LAUNCHES” WAS THE KEY STRATEGY 164
FIGURE 69 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 170
FIGURE 70 DEERE & COMPANY: COMPANY SNAPSHOT 171
FIGURE 71 DEERE & COMPANY: SWOT ANALYSIS 174
FIGURE 72 TRIMBLE, INC.: COMPANY SNAPSHOT 175
FIGURE 73 TRIMBLE, INC.: SWOT ANALYSIS 178
FIGURE 74 RAVEN INDUSTRIES: COMPANY SNAPSHOT 179
FIGURE 75 RAVEN INDUSTRIES: SWOT ANALYSIS 182
FIGURE 76 AGJUNCTION, INC.: COMPANY SNAPSHOT 183
FIGURE 77 AGJUNCTION, INC.: SWOT ANALYSIS 186
FIGURE 78 AGCO CORPORATION: COMPANY SNAPSHOT 187
FIGURE 79 ACGO CORPORATION: SWOT ANALYSIS 190

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