Aditec Cakrawiyasa PT in Consumer Appliances (Indonesia)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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When the economic recession began in 1997, Aditec Cakrawiyasa PT decided to focus on appliances with more affordable prices. The strategy succeeded in bringing the company back into competition within consumer appliances, in particular freestanding hobs. The Quantum brand was awarded Top Brand from a marketing magazine in Indonesia for five consecutive years. The brand was widely known for its affordable price and high quality, and saw an increase in share in 2014. In order to maintain its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess

Strategic Direction
Key Facts
Summary 1 Aditec Cakrawiyasa PT: Key Facts
Company Background
Competitive Positioning
Summary 2 Aditec Cakrawiyasa PT: Competitive Position 2014
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