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Innovation in make-up products is driven by consumer interest in skin health,
convenience, and economy. This report covers a wide variety of make-up products
(including eye make-up, face make-up, lip make-up, and nail make-up products),
and uses Datamonitor's TrendSights mega-trend framework to classify key
consumers and product trends impacting the category globally.
Features and benefits
-Each section contains a concise SWOT analysis that outlines how each
TrendSights mega-trend can be applied to the make-up category.
-Consumer insight analysis covering 23 countries globally highlights the key
attitudes and behaviors driving consumers' choice of make-up products.
-Case studies and product examples throughout the brief showcase interesting and
innovative make-up products from across the globe.
-Key considerations and potential opportunities have been identified based on
consumer preferences and recent product innovations in this category.
Consumer demands are going beyond aesthetics towards skin health benefits. This
is mainly explained by consumers' desire to simplify their beauty routines amid
sustained economic pressures and day-to-day time constraints. Sun protection,
natural ingredients, and anti-aging benefits figure very highly in consumer
choices of make-up products.
Multi-functionality is gaining increasing importance among make-up purchasers.
It not only delivers on the benefit of convenience, but is also prized for
value, therefore constituting an important platform of innovation for make-up
Keywords: make-up, cosmetics, natural, non-toxic, hypoallergenic,
multi-functional, skin health, mood cosmetics, multi-tasking packaging, ethical
luxury, reduced packaging, novel ingredients, sophisticated packaging,
professional make-up, salon-effect, personalized benefits, custom make-up,
multisensory retail space, digital innovation.
Your key questions answered
-How do Datamonitor's mega-trends apply specifically to make-up products? How is
this likely to evolve over the next few years?
-What are some of the key product characteristics influencing consumer
purchasing behavior in cosmetics?
-Where is innovation occurring in make-up products and what does it look like?
-Going forward, what are some of the potential opportunities and key
considerations for make-up brands?
-How are industry players using the online space to more effectively engage with