Precision Farming Software Market by Delivery Model (Local/web-based, Cloud-Based, SaaS, PaaS), Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting), Service Provider, and Geography - Global Forecast to 2022

 Published On: Feb, 2017 |    No of Pages: 197 |  Published By: MarketsandMarkets | Format: PDF
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The increasing need for data management through cloud computing and government’s support for modern agricultural techniques drive the growth of the precision farming software market

The precision farming software market is expected to grow from USD 463.8 million in 2015 and is expected to reach USD 1,188.7 million by 2022, at a CAGR of 14.03% between 2016 and 2022. Precision farming software is mainly driven by growing demand for real-time data management through cloud computing, government’s support to adopt modern agricultural techniques, and strengthening of intellectual property rights over agriculture innovations. Other factors such as mobile technology integration with farming techniques and growing use of agricultural software for farm efficiency have further contributed to the overall market growth. Precision farming software is going to be the modern way of agriculture that people across the world would adopt.  The major restraining factor for the precision farming software market is the high initial investment and the lack of technical awareness among farmers.

Cloud-based delivery model is expected to grow at highest rate between 2016 and 2022

Cloud-based delivery model is an Internet-based computing model that provides shared processing of resources and data to users on demand. Currently, cloud-based delivery model is at its nascent stage; however, this model is expected to grow rapidly in the coming years. The advantages offered by cloud-based precision farming software are data sharing, ability to access systems on a variety of devices from any location that has Internet service, optimized performance, and ease of access.

Yield monitoring application held the largest share of the precision farming software market in 2015

Yield monitoring is the most widely used application in precision farming software, as this application plays a vital role in understanding the field variability and helps farmers in maximizing their yields.  Soil monitoring is the major application of yield monitoring. Soil monitoring is used to detect soil parameters that are needed for an efficient yield production.

Precision farming software market in Asia-Pacific expected to grow at the highest rate between 2016 and 2022

Asia-Pacific (APAC) is one of the bright prospective markets in precision farming software. APAC has large farmlands and a high population growth rate. APAC has a huge regional spread which comprises countries such as China, Japan, India, Australia, South Korea, and Rest of APAC.  Precision farming software market in APAC is in its initial stages of adoption and expected to grow at a double-digit rate between 2016 and 2022. Currently, the countries in the APAC region, specifically India, Australia, China, and Japan have the highest growth rate and highest share in the precision farming software market.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key experts. The breakup of the profiles of primary participants is as follows:

• By Company Type: Tier 1 – 55 %, Tier 2 – 20%, and Tier 3 –25%
• By Designation: C-Level Executives – 75% and Managers – 25%
• By Geography: Americas – 40%, Europe – 30%, APAC – 20%, and RoW – 10%

Companies that provide a range of customized solutions to customers are expected to emerge as the game changers.

The key players in the precision farming software market profiled in the report are as follows:
1. Deere & Company (U.S.)
2. Trimble, Inc. (U.S.)
3. AgJunction, Inc. (U.S.)
4. Raven Industries, Inc. (U.S.)
5. AG Leader Technology (U.S.)
6. SST Development Group, Inc.  (U.S.)
7. DICKEY-john Corporation (U.S.)
8. Topcon Positioning Systems, Inc. (U.S.)
9. The Climate Corporation (U.S.)
10. Iteris, Inc. (U.S.)
11. Conservis Corp. (U.S.)
12. Farmers Edge, Inc. (Canada)

Research Coverage

This report covers the precision farming software market based on delivery model, application, services, and geography. A detailed analysis of the key industry players has been done to provide insights into their business, products and services, and key strategies such as new product launches, mergers and acquisitions, partnerships, agreements, and collaborations associated with the precision farming market.

Key Benefits of Buying the Report

The report would help the market leaders or new entrants in the following ways:
1. This report segments the overall market comprehensively and provides the closest approximations of the overall precision farming software market size and that of the subsegments across different applications and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them with information on the key drivers, restraints, challenges, and opportunities in the precision farming software market.
3. This report would help stakeholders to understand their competitors better and gain more insights to enhance their position in the precision farming software market. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers and acquisitions in the precision farming software market.
TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 STUDY OBJECTIVES 17
1.2 MARKET DEFINITION 18
1.3 SCOPE OF THE STUDY 18
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 19
1.4 CURRENCY 19
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 List of major secondary sources 22
2.1.1.2 Key data from secondary sources 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Primary interviews with experts 23
2.1.2.2 Breakdown of primaries 24
2.1.2.3 Key data from primary sources 24
2.2 SECONDARY AND PRIMARY RESEARCH 25
2.2.1.1 Key industry insights 25
2.3 MARKET SIZE ESTIMATION 26
2.3.1 BOTTOM-UP APPROACH 26
2.3.1.1 Approach for capturing the market share by bottom-up analysis (Demand side) 26
2.3.2 TOP-DOWN APPROACH 27
2.3.2.1 Approach for capturing the market share by top-down analysis (Supply side) 27
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.5 RESEARCH ASSUMPTIONS 30
2.5.1 ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING SOFTWARE MARKET DURING THE FORECAST PERIOD 36
4.2 PRECISION FARMING SOFTWARE MARKET IN ASIA-PACIFIC (APAC) 37
4.3 PRECISION FARMING SOFTWARE MARKET, BY DELIVERY MODEL 37
4.4 COUNTRY-WISE ANALYSIS OF PRECISION FARMING SOFTWARE MARKET 38
4.5 LIFE CYCLE ANALYSIS 39

5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 SEGMENTATION OF THE PRECISION FARMING SOFTWARE MARKET 41
5.2.1 BY DELIVERY MODEL 41
5.2.2 BY APPLICATION 41
5.2.3 BY SERVICE PROVIDER 42
5.2.4 BY GEOGRAPHY 42
5.3 MARKET EVOLUTION: PRECISION FARMING SOFTWARE MARKET 43
5.4 MARKET DYNAMICS 44
5.4.1 DRIVERS 44
5.4.1.1 Increasing need of real-time data management through cloud computing 44
5.4.1.2 Government’s support to adopt modern agricultural techniques 45
5.4.1.3 Strengthening of intellectual property rights over agricultural innovations 46
5.4.1.4 Integration of mobile technology with farming techniques 46
5.4.1.5 Increasing use of agricultural software for maintaining farm efficiency 47
5.4.2 RESTRAINTS 47
5.4.2.1 High initial capital investment 47
5.4.3 OPPORTUNITIES 48
5.4.3.1 Integration of smartphone with agriculture hardware and software applications 48
5.4.3.2 High speed internet connectivity 49
5.4.4 CHALLENGES 49
5.4.4.1 Management of data for productive decision making 49
5.4.4.2 Lack of standardization in the precision farming industry 50
5.4.4.3 Dearth of technical acumen 50
5.4.5 WINNING IMPERATIVE 50
5.4.5.1 Sensing technology for smart farming 50

6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 TECHNOLOGY ROADMAP 52
6.3.1 KEY INDUSTRY TRENDS 52
6.3.1.1 Privacy and security principles for farm data 52
6.3.1.2 Big data presents lucrative opportunity for farm data analytics 54
6.3.1.3 Advance sensing technology that supports software technology 55
6.3.1.4 Pervasive automation leading to large scale adoption of precision farming software 55
6.3.1.5 Mobile computing shaping precision farming software market 55
6.4 MERGERS AND ACQUISITIONS AND VENTURE FUNDING IN THE PRECISION FARMING SOFTWARE MARKET 55
6.4.1 MERGERS AND ACQUISITIONS OF SOFTWARE-BASED PRECISION FARMING COMPANIES, 2010–2016 56
6.4.2 VENTURE FUNDING AND INVESTMENTS IN SOFTWARE-BASED PRECISION FARMING COMPANIES, 2013–2016 57
6.5 PORTER’S FIVE FORCES ANALYSIS 59
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 61
6.5.2 THREAT OF SUBSTITUTES 62
6.5.3 BARGAINING POWER OF BUYERS 63
6.5.4 BARGAINING POWER OF SUPPLIERS 64
6.5.5 THREAT OF NEW ENTRANTS 65

7 PRECISION FARMING SOFTWARE MARKET, BY DELIVERY MODEL 66
7.1 INTRODUCTION 67
7.2 LOCAL/WEB-BASED 69
7.3 CLOUD-BASED 72
7.3.1 SOFTWARE AS A SERVICE (SAAS) 76
7.3.2 PLATFORM AS A SERVICE (PAAS) 77

8 PRECISION FARMING SOFTWARE MARKET, BY APPLICATION 78
8.1 INTRODUCTION 79
8.2 YIELD MONITORING 81
8.3 FIELD MAPPING 83
8.4 CROP SCOUTING 85
8.5 WEATHER TRACKING AND FORECASTING 87
8.6 IRRIGATION MANAGEMENT 89
8.7 INVENTORY MANAGEMENT 90
8.8 FARM LABOR MANAGEMENT 92
8.9 FINANCIAL MANAGEMENT 94
8.10 OTHERS 95

9 PRECISION FARMING SOFTWARE MARKET, BY SERVICE PROVIDER 97
9.1 INTRODUCTION 98
9.2 SYSTEM INTEGRATORS 100
9.3 MANAGED SERVICES PROVIDERS 101
9.3.1 FARM OPERATION SERVICES 101
9.3.2 DATA SERVICES 101
9.3.3 ANALYTICS SERVICES 101
9.4 CONNECTIVITY SERVICES PROVIDERS 103
9.5 ASSISTED PROFESSIONAL SERVICES PROVIDERS 104
9.5.1 SUPPLY CHAIN MANAGEMENT SERVICES 104
9.5.2 CLIMATE INFORMATION SERVICES 104
9.5.3 OTHERS 105
9.6 MAINTENANCE, SOFTWARE UPGRADATION, AND SUPPORT SERVICES PROVIDERS 106

10 GEOGRAPHIC ANALYSIS 108
10.1 INTRODUCTION 109
10.2 AMERICAS 111
10.2.1 NORTH AMERICA 114
10.2.1.1 Presence of major companies and high adoption rate of precision farming software in the region 114
10.2.1.2 U.S. 117
10.2.1.3 Canada 117
10.2.1.4 Mexico 118
10.2.2 SOUTH AMERICA 118
10.2.2.1 Practice of extensive agriculture in emerging countries such as Brazil is driving the growth of the precision farming software market in South America 118
10.2.2.2 Brazil 121
10.2.2.3 Argentina 121
10.2.2.4 Rest of South America 121
10.3 EUROPE 122
10.3.1 INCREASING SUPPORTING INFRASTRUCTURE FOR PRECISION FARMING SOFTWARE IN EUROPE IS FUELING THE GROWTH OF THIS MARKET 122
10.3.2 GERMANY 125
10.3.3 U.K. 125
10.3.4 FRANCE 125
10.3.5 ITALY 126
10.3.6 THE NETHERLANDS 126
10.3.7 REST OF EUROPE 126
10.4 ASIA-PACIFIC 128
10.4.1 INCREASING GOVERNMENT SUPPORT AND AVAILABILITY OF LARGE FARMLANDS DRIVING THE GROWTH OF PRECISION FARMING SOFTWARE MARKET IN THE APAC REGION 128
10.4.2 CHINA 131
10.4.3 JAPAN 131
10.4.4 AUSTRALIA 131
10.4.5 INDIA 132
10.4.6 SOUTH KOREA 132
10.4.7 REST OF APAC 132
10.5 REST OF WORLD 134
10.5.1 PRESENCE OF TECHNOLOGICALLY-ADVANCED COUNTRIES SUCH AS ISRAEL AND SOUTH AFRICA IS DRIVING THE GROWTH OF THE PRECISION FARMING SOFTWARE MARKET 134
10.5.2 AFRICA 135
10.5.2.1 South Africa 135
10.5.3 MIDDLE EAST 135
10.5.4 RUSSIA 136

11 COMPETITIVE LANDSCAPE 138
11.1 OVERVIEW 138
11.2 MARKET RANKING ANALYSIS FOR THE PRECISION FARMING SOFTWARE MARKET, 2015 139
11.3 COMPETITIVE SITUATION AND TRENDS 140
11.4 STARTUP SCENARIO 141
11.4.1 LIST OF MAJOR STARTUPS 141
11.5 RECENT DEVELOPMENTS 142
11.5.1 NEW PRODUCT LAUNCHES 142
11.5.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS 147
11.5.3 MERGERS AND ACQUISITIONS 151

12 COMPANY PROFILES 152
12.1 INTRODUCTION 152 (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
12.2 DEERE & COMPANY 153
12.3 TRIMBLE INC 157
12.4 AGJUNCTION, INC. 161
12.5 SST DEVELOPMENT GROUP INC. 164
12.6 ITERIS, INC. 167
12.7 RAVEN INDUSTRIES INC. 171
12.8 AG LEADER TECHNOLOGY 173
12.9 CONSERVIS CORPORATION 175
12.10 DICKEY-JOHN CORPORATION 176
12.11 FARMERS EDGE INC. 177
12.12 THE CLIMATE CORPORATION 179
12.13 TOPCON POSITIONING SYSTEMS, INC. 181
12.14 KEY INNOVATORS 183
12.15 GRANULAR, INC. 183
12.16 AURURAS S.R.L 183
12.17 GROWNETICS, INC. 184

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 185
13.1 INSIGHTS FROM INDUSTRY EXPERTS 185
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 189
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 191
13.5 AVAILABLE CUSTOMIZATION 193
13.6 RELATED REPORTS 194
13.7 AUTHOR DETAILS 195

LIST OF TABLES

TABLE 1 PORTER’S FIVE FORCES ANALYSIS: THREAT OF NEW ENTRANTS HAD
THE MAXIMUM IMPACT ON THE OVERALL PRECISION FARMING SOFTWARE MARKET IN 2015 60
TABLE 2 PRECISION FARMING MARKET, BY OFFERING, 2013–2022 (USD MILLION) 68
TABLE 3 PRECISION FARMING SOFTWARE MARKET, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 69
TABLE 4 PRECISION FARMING SOFTWARE MARKET FOR LOCAL/WEB-BASED DELIVERY MODEL,  BY REGION, 2013–2022 (USD MILLION) 70
TABLE 5 PRECISION FARMING SOFTWARE MARKET FOR LOCAL/WEB-BASED DELIVERY MODEL, BY APPLICATION, 2013–2022 (USD MILLION) 71
TABLE 6 PRECISION FARMING SOFTWARE MARKET FOR LOCAL/WEB-BASED DELIVERY MODEL, BY SERVICE PROVIDER, 2013–2022 (USD MILLION) 71
TABLE 7 PRECISION FARMING SOFTWARE MARKET FOR CLOUD-BASED DELIVERY MODEL, BY REGION, 2013–2022 (USD MILLION) 73
TABLE 8 PRECISION FARMING SOFTWARE MARKET FOR CLOUD-BASED DELIVERY MODEL, BY APPLICATION, 2013–2022 (USD MILLION) 73
TABLE 9 PRECISION FARMING SOFTWARE MARKET FOR CLOUD-BASED DELIVERY MODEL, BY SERVICE PROVIDER, 2013–2022 (USD MILLION) 74
TABLE 10 PRECISION FARMING SOFTWARE MARKET FOR CLOUD-BASED DELIVERY MODEL, BY TYPE, 2013–2022 (USD MILLION) 75
TABLE 11 PRECISION FARMING SOFTWARE MARKET FOR SOFTWARE AS A SERVICE (SAAS), BY REGION, 2013–2022 (USD MILLION) 76
TABLE 12 PRECISION FARMING SOFTWARE MARKET FOR PLATFORM AS A SERVICE (PAAS), BY REGION, 2013–2022 (USD MILLION) 77
TABLE 13 PRECISION FARMING SOFTWARE MARKET, BY APPLICATION, 2013–2022 (USD MILLION) 80
TABLE 14 PRECISION FARMING SOFTWARE MARKET FOR YIELD MONITORING APPLICATION,  BY REGION, 2013–2022 (USD MILLION) 82
TABLE 15 PRECISION FARMING SOFTWARE MARKET FOR YIELD MONITORING APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 83
TABLE 16 PRECISION FARMING SOFTWARE MARKET FOR FIELD MAPPING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 84
TABLE 17 PRECISION FARMING SOFTWARE MARKET FOR FIELD MAPPING APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 84
TABLE 18 PRECISION FARMING SOFTWARE MARKET FOR CROP SCOUTING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 86
TABLE 19 PRECISION FARMING SOFTWARE MARKET FOR CROP SCOUTING APPLICATION,  BY DELIVERY MODEL, 2013–2022 (USD MILLION) 86
TABLE 20 PRECISION FARMING SOFTWARE MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION, BY REGION, 2013–2022 (USD MILLION) 87
TABLE 21 PRECISION FARMING SOFTWARE MARKET FOR WEATHER TRACKING AND FORECASTING APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 89
TABLE 22 PRECISION FARMING SOFTWARE MARKET FOR IRRIGATION MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 89
TABLE 23 PRECISION FARMING SOFTWARE MARKET FOR IRRIGATION MANAGEMENT APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 90
TABLE 24 PRECISION FARMING SOFTWARE MARKET FOR INVENTORY MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 91
TABLE 25 PRECISION FARMING SOFTWARE MARKET FOR INVENTORY MANAGEMENT APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 91
TABLE 26 PRECISION FARMING SOFTWARE MARKET FOR FARM LABOR MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 93
TABLE 27 PRECISION FARMING SOFTWARE MARKET FOR FARM LABOR MANAGEMENT APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 93
TABLE 28 PRECISION FARMING SOFTWARE MARKET FOR FINANCIAL MANAGEMENT APPLICATION, BY REGION, 2013–2022 (USD MILLION) 94
TABLE 29 PRECISION FARMING SOFTWARE MARKET FOR FINANCIAL MANAGEMENT APPLICATION, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 95
TABLE 30 PRECISION FARMING SOFTWARE MARKET FOR OTHER APPLICATIONS, BY REGION,  2013–2022 (USD MILLION) 96
TABLE 31 PRECISION FARMING SOFTWARE MARKET FOR OTHER APPLICATIONS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 96
TABLE 32 PRECISION FARMING SOFTWARE MARKET, BY SERVICE PROVIDER, 2013–2022 (USD MILLION) 99
TABLE 33 PRECISION FARMING SOFTWARE MARKET FOR SYSTEM INTEGRATORS, BY REGION, 2013–2022 (USD MILLION) 100
TABLE 34 PRECISION FARMING SOFTWARE MARKET FOR SYSTEM INTEGRATORS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 100
TABLE 35 PRECISION FARMING SOFTWARE MARKET FOR MANAGED SERVICES PROVIDERS, BY REGION, 2013–2022 (USD MILLION) 102
TABLE 36 PRECISION FARMING SOFTWARE MARKET FOR MANAGED SERVICES PROVIDERS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 103
TABLE 37 PRECISION FARMING SOFTWARE MARKET FOR CONNECTIVITY SERVICES PROVIDERS, BY REGION, 2013–2022 (USD MILLION) 103
TABLE 38 PRECISION FARMING SOFTWARE MARKET FOR CONNECTIVITY SERVICES PROVIDERS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 104
TABLE 39 PRECISION FARMING SOFTWARE MARKET FOR ASSISTED PROFESSIONAL SERVICES PROVIDERS, BY REGION, 2013–2022 (USD MILLION) 105
TABLE 40 PRECISION FARMING SOFTWARE MARKET FOR ASSISTED PROFESSIONAL SERVICES PROVIDERS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 106
TABLE 41 PRECISION FARMING SOFTWARE MARKET FOR MAINTENANCE, SOFTWARE UPGRADATION, AND SUPPORT SERVICES PROVIDERS, BY REGION, 2013–2022 (USD MILLION) 106
TABLE 42 PRECISION FARMING SOFTWARE MARKET FOR MAINTENANCE, SOFTWARE UPGRADATION, AND SUPPORT SERVICES PROVIDERS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 107
TABLE 43 PRECISION FARMING SOFTWARE MARKET, BY REGION, 2013–2022 (USD MILLION) 110
TABLE 44 PRECISION FARMING SOFTWARE MARKET IN THE AMERICAS, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 113
TABLE 45 PRECISION FARMING SOFTWARE MARKET IN THE AMERICAS, BY APPLICATION, 2013–2022 (USD MILLION) 113
TABLE 46 PRECISION FARMING SOFTWARE MARKET IN THE AMERICAS, BY REGION, 2013–2022 (USD MILLION) 114
TABLE 47 PRECISION FARMING SOFTWARE MARKET IN NORTH AMERICA, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 115
TABLE 48 PRECISION FARMING SOFTWARE MARKET IN NORTH AMERICA, BY APPLICATION, 2013–2022 (USD MILLION) 116
TABLE 49 PRECISION FARMING SOFTWARE MARKET IN NORTH AMERICA, BY COUNTRY, 2013–2022 (USD MILLION) 116
TABLE 50 PRECISION FARMING SOFTWARE MARKET IN SOUTH AMERICA, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 119
TABLE 51 PRECISION FARMING SOFTWARE MARKET IN SOUTH AMERICA, BY APPLICATION,  2013–2022 (USD MILLION) 120
TABLE 52 PRECISION FARMING SOFTWARE MARKET IN SOUTH AMERICA, BY COUNTRY,  2013–2022 (USD MILLION) 120
TABLE 53 PRECISION FARMING SOFTWARE MARKET IN EUROPE, BY DELIVERY MODEL,  2013–2022 (USD MILLION) 124
TABLE 54 PRECISION FARMING SOFTWARE MARKET IN EUROPE, BY APPLICATION, 2013–2022 (USD MILLION) 124
TABLE 55 PRECISION FARMING SOFTWARE MARKET IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 127
TABLE 56 PRECISION FARMING SOFTWARE MARKET IN APAC, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 130
TABLE 57 PRECISION FARMING SOFTWARE MARKET IN APAC, BY APPLICATION, 2013–2022 (USD MILLION) 130
TABLE 58 PRECISION FARMING SOFTWARE MARKET IN APAC, BY COUNTRY, 2013–2022 (USD MILLION) 133
TABLE 59 PRECISION FARMING SOFTWARE MARKET IN ROW, BY DELIVERY MODEL, 2013–2022 (USD MILLION) 134
TABLE 60 PRECISION FARMING SOFTWARE MARKET IN ROW, BY APPLICATION, 2013–2022 (USD MILLION) 134
TABLE 61 PRECISION FARMING SOFTWARE MARKET IN ROW, BY REGION, 2013–2022 (USD MILLION) 137
TABLE 62 MARKET RANKING OF THE TOP 5 PLAYERS IN THE PRECISION FARMING SOFTWARE MARKET, 2015 139
TABLE 63 LIST OF MAJOR PRECISION AGRICULTURE SOFTWARE AND SERVICES STARTUPS 141
TABLE 64 NEW PRODUCT LAUNCHES, 2013–2016 142
TABLE 65 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2013–2016 147
TABLE 66 MERGERS AND ACQUISITIONS, 2013–2016 151

LIST OF FIGURES

FIGURE 1 PRECISION FARMING SOFTWARE MARKET: SEGMENTATION 18
FIGURE 2 PRECISION FARMING SOFTWARE MARKET: RESEARCH DESIGN 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28
FIGURE 5 DATA TRIANGULATION 29
FIGURE 6 LOCAL OR WEB-BASED SOFTWARE HELD THE LARGEST SHARE IN THE PRECISION FARMING SOFTWARE MARKET IN 2015 32
FIGURE 7 PRECISION FARMING SOFTWARE MARKET FOR MANAGED SERVICES PROVIDERS PROJECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 33
FIGURE 8 YIELD MONITORING APPLICATION HELD THE MAJOR SHARE OF THE PRECISION FARMING SOFTWARE MARKET IN 2015 33
FIGURE 9 PRECISION FARMING SOFTWARE MARKET IN THE AMERICAS HELD THE LARGEST SHARE IN 2015 34
FIGURE 10 INCREASING NEED OF REAL-TIME DATA MANAGEMENT THROUGH CLOUD COMPUTING IS EXPECTED TO DRIVE THE PRECISION FARMING SOFTWARE MARKET DURING THE FORECAST PERIOD 36
FIGURE 11 AUSTRALIA HELD THE LARGEST SHARE OF THE PRECISION FARMING SOFTWARE MARKET IN APAC IN 2015 37
FIGURE 12 CLOUD-BASED MODEL OF PRECISION FARMING SOFTWARE MARKET PROJECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 37
FIGURE 13 U.S. HELD THE LARGEST SHARE OF THE PRECISION FARMING SOFTWARE MARKET IN 2015 38
FIGURE 14 THE OVERALL LIFE CYCLE FOR PRECISION FARMING SOFTWARE EXPECTED TO BE LONG AND STEADILY GROWING 39
FIGURE 15 PRECISION FARMING SOFTWARE MARKET, BY GEOGRAPHY 42
FIGURE 16 DRIVER, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE PRECISION FARMING SOFTWARE MARKET 44
FIGURE 17 CLOUD-BASED VS ON-PREMISE DEPLOYMENT OF SOFTWARE, 2013–2018 45
FIGURE 18 FACTORS FOR NOT USING PRECISION FARMING TECHNIQUES IN THE U.K., 2012 48
FIGURE 19 GLOBAL MOBILE SUBSCRIBER BASE, 2009–2016 (USD MILLION) 49
FIGURE 20 PRECISION FARMING SOFTWARE MARKET: VALUE CHAIN ANALYSIS 51
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS, 2015 59
FIGURE 22 PRECISION FARMING SOFTWARE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2015 60
FIGURE 23 HIGH IMPACT OF THE INTENSITY OF COMPETITIVE RIVALRY ON THE PRECISION FARMING SOFTWARE MARKET 61
FIGURE 24 LOW IMPACT OF THE THREAT OF SUBSTITUTES ON THE PRECISION FARMING SOFTWARE MARKET 62
FIGURE 25 MEDIUM IMPACT OF THE BARGAINING POWER OF BUYERS ON THE PRECISION FARMING SOFTWARE MARKET 63
FIGURE 26 MEDIUM IMPACT OF THE BARGAINING POWER OF SUPPLIERS ON THE PRECISION FARMING SOFTWARE MARKET 64
FIGURE 27 HIGH IMPACT OF THE THREAT OF NEW ENTRANTS ON THE PRECISION FARMING SOFTWARE MARKET 65
FIGURE 28 PRECISION FARMING SOFTWARE MARKET, BY DELIVERY MODEL 67
FIGURE 29 CLOUD-BASED DELIVERY MODEL EXPECTED TO GROW AT THE HIGHEST RATE IN THE PRECISION FARMING SOFTWARE MARKET BETWEEN 2016 AND 2022 68
FIGURE 30 YIELD MONITORING APPLICATION IS EXPECTED TO HOLD THE LARGEST SHARE OF THE PRECISION FARMING SOFTWARE MARKET FOR LOCAL/WEB-BASED DELIVERY MODEL BETWEEN 2016 AND 2022 70
FIGURE 31 PRECISION FARMING SOFTWARE MARKET IN ASIA-PACIFIC FOR CLOUD-BASED DELIVERY MODEL IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 72
FIGURE 32 SOFTWARE AS A SERVICE (SAAS) HELD THE LARGEST SHARE OF THE  CLOUD-BASED DELIVERY MODEL IN 2016 75
FIGURE 33 PRECISION FARMING SOFTWARE MARKET, BY APPLICATION 79
FIGURE 34 WEATHER TRACKING AND FORECASTING APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 80
FIGURE 35 CLOUD-BASED DELIVERY MODEL IN THE YIELD MONITORING APPLICATION IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 82
FIGURE 36 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE FOR THE CROP SCOUTING APPLICATION BETWEEN 2016 AND 2022 85
FIGURE 37 CLOUD-BASED DELIVERY MODEL IS EXPECTED TO HOLD THE LARGEST SHARE FOR THE WEATHER TRACKING & FORECASTING APPLICATION  BETWEEN 2016 AND 2022 88
FIGURE 38 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE FOR THE FARM LABOR MANAGEMENT APPLICATION BETWEEN 2016 AND 2022 92
FIGURE 39 CLOUD-BASED DELIVERY MODEL IN THE FINANCIAL MANAGEMENT APPLICATION IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 95
FIGURE 40 PRECISION FARMING SOFTWARE MARKET, BY SERVICE PROVIDER 98
FIGURE 41 PRECISION FARMING SOFTWARE MARKET FOR MANAGED SERVICES PROVIDERS IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 99
FIGURE 42 THE AMERICAS IS EXPECTED TO HOLD THE LARGEST SHARE IN THE PRECISION FARMING SOFTWARE MARKET FOR MANAGED SERVICES PROVIDERS BETWEEN 2016 AND 2022 102
FIGURE 43 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE PRECISION FARMING SOFTWARE MARKET FOR ASSISTED PROFESSIONAL SERVICES PROVIDERS BETWEEN 2016 AND 2022 105
FIGURE 44 PRECISION FARMING SOFTWARE MARKET, BY GEOGRAPHY 109
FIGURE 45 PRECISION FARMING SOFTWARE MARKET: GEOGRAPHIC SNAPSHOT 110
FIGURE 46 OVERVIEW OF THE PRECISION FARMING SOFTWARE MARKET IN THE AMERICAS 112
FIGURE 47 U.S. EXPECTED TO HOLD THE LARGEST SHARE OF THE PRECISION FARMING SOFTWARE MARKET IN NORTH AMERICA BETWEEN 2016 AND 2022 115
FIGURE 48 ARGENTINA EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 119
FIGURE 49 OVERVIEW OF THE PRECISION FARMING SOFTWARE MARKET IN EUROPE 123
FIGURE 50 GERMANY IS EXPECTED TO HOLD THE LARGEST SHARE OF THE PRECISION FARMING SOFTWARE MARKET IN EUROPE IN 2016 127
FIGURE 51 OVERVIEW OF THE PRECISION FARMING SOFTWARE MARKET IN ASIA-PACIFIC 129
FIGURE 52 CHINA EXPECTED TO GROW AT THE HIGHEST RATE IN APAC BETWEEN 2016 AND 2022 133
FIGURE 53 RUSSIA HELD THE LARGEST SHARE OF THE PRECISION FARMING SOFTWARE MARKET IN ROW REGION IN 2016 136
FIGURE 54 NEW PRODUCT LAUNCHES: THE KEY STRATEGY ADOPTED BY THE KEY PLAYERS BETWEEN 2013 AND 2016 138
FIGURE 55 PRECISION FARMING SOFTWARE MARKET EVALUATION FRAMEWORK 140
FIGURE 56 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 142
FIGURE 57 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 152
FIGURE 58 DEERE & COMPANY: COMPANY SNAPSHOT 153
FIGURE 59 DEERE & COMPANY: SWOT ANALYSIS 156
FIGURE 60 TRIMBLE INC. : COMPANY SNAPSHOT 157
FIGURE 61 TRIMBLE INC. : SWOT ANALYSIS 160
FIGURE 62 AGJUNCTION, INC: COMPANY SNAPSHOT 161
FIGURE 63 AGJUNCTION, INC.: SWOT ANALYSIS 163
FIGURE 64 SST DEVELOPMENT GROUP, INC : SWOT ANALYSIS 166
FIGURE 65 ITERIS INC : COMPANY SNAPSHOT 167
FIGURE 66 ITERIS, INC : SWOT ANALYSIS 170
FIGURE 67 RAVEN INDUSTRIES: COMPANY SNAPSHOT 171

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