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Fiamma Holdings Bhd is expected to focus on investing in marketing campaigns
to build consumer-awareness and interest in its portfolio of brands. The
mid-priced-to-premium positioning of its brands is proving effective alongside
consumersí rising sophistication and disposable incomes. Enlarging its
distribution network is another focus for the player over the forecast period,
as it will attempt to increase consumersí accessibility to the brands.
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Fiamma Holdings Bhd: Key Facts
Summary 2 Fiamma Holdings Bhd: Operational Indicators
Summary 3 Fiamma Holdings Bhd: Competitive Position 2015