Fiamma Holdings Bhd in Consumer Appliances (Malaysia)

 Published On: Mar, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Fiamma Holdings Bhd is expected to focus on investing in marketing campaigns to build consumer-awareness and interest in its portfolio of brands. The mid-priced-to-premium positioning of its brands is proving effective alongside consumersí rising sophistication and disposable incomes. Enlarging its distribution network is another focus for the player over the forecast period, as it will attempt to increase consumersí accessibility to the brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Fiamma Holdings Bhd: Key Facts
Summary 2 Fiamma Holdings Bhd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Fiamma Holdings Bhd: Competitive Position 2015

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