Pensonic Holdings Bhd in Consumer Appliances (Malaysia)

 Published On: Mar, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF

Pensonic Holdings is expected to be more rigorous in its product innovation efforts over the forecast period, in order to fully utilise its new research and development centre at Bukit Minyak. This focus will also allow Pensonic Holdings to better align itself with consumersí evolving needs. In addition, the player will engage in brand-building efforts through working with celebrities, to raise its profile and awareness among consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:
Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Pensonic Holdings Bhd: Key Facts
Summary 2 Pensonic Holdings Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Pensonic Holdings Bhd: Competitive Position 2015

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