Senheng Electric (KL) Sdn Bhd in Consumer Appliances (Malaysia)

 Published On: Mar, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

Expanding its retail outlets is expected to remain a focus for Senheng Electric over the forecast period, though the player will be more cautious in its assessment of store location and profitability. At the same time, it is anticipated to continue investing in marketing campaigns and product reviews as well as its brand portfolio, to ensure better profitability for its existing stores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:
Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
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* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Senheng Electric (KL) Sdn Bhd: Key Facts
Summary 2 Senheng Electric (KL) Sdn Bhd: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Senheng Electric (KL) Sdn Bhd: Competitive Position 2015

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