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Using big data analytics, this research covers all top LCD TV (Liquid Crystal Display) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by LCD TV sales, number of times online users mention about a particular LCD TV brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
Table of Contents1. Executive summary1.1 Product Sales1.2 Brand Position1.3 Brand Awareness1.4 User Analysis2. Research Objective3. Product Sales Tracking4. Brand Position Tracking5. Brand Awareness5.1 KKTV K43 Reviews5.2 Xiaomi MiTV2 L40M2-AA Reviews5.3 LeTV S40 Air L Reviews5.4 Xiaomi MiTV2 4K 49-inch Reviews5.5 LeTV S40 Air 4 Reviews6. User Analysis6.1 Xiaomi6.2 LeTV6.3 KKTV6.4 Skyworth6.5 LGConclusionBrand Competition AnalysisConsumer Preference AnalysisAppendixGlossary of TermsList of CompaniesList of Topics- Overview of the sales of major LCD TV models on two Chinese major online stores Tmall and JD and includes sales volume ranking of Chinese, foreign, and Taiwanese models- Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Tmall and JD- Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them- User analysis of major notebook PC brands in China, including Xiaomi, LeTV, KKTV, Skyworth and LG, highlighting user distribution by gender, by age, and by regionList of TablesTable 1: Brand Competition AnalysisList of FiguresFigure 1: Data Sources and Collection MethodsFigure 2: Brand Ranking by Number of Items Available on Tmall and JDFigure 3: Sales Volume Ranking by LCD TV ModelFigure 4: Sales Volume Ranking by Chinese LCD TV ModelFigure 5: Sales Volume Ranking by Foreign LCD TV ModelFigure 6: Online Visibility Ranking by LCD TV BrandFigure 7: Sentiment Ranking by LCD TV BrandFigure 8: Factors Affecting Purchase of Top 5 LCD TV ModelsFigure 9: Factors Affecting Purchase of KKTV K43Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AAFigure 11: Factors Affecting Purchase of the LeTV S40 Air LFigure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inchFigure 13: Factors Affecting Purchase of LeTV S40 Air 4Figure 14: Xiaomi LCD TV User Distribution by Gender & AgeFigure 15: Xiaomi LCD TV User Distribution by RegionFigure 16: LeTV LCD TV User Distribution by Gender & AgeFigure 17: LeTV LCD TV User Distribution by RegionFigure 18: KKTV LCD TV User Distribution by Gender & AgeFigure 19: KKTV LCD TV User Distribution by RegionFigure 20: Skyworth LCD TV User Distribution by Gender & AgeFigure 21: Skyworth LCD TV User Distribution by RegionFigure 20: LG LCD TV User Distribution by Gender & AgeFigure 21: LG LCD TV User Distribution by Region