Germany Consumer Electronics Report

 Published On: Sep, 2016 |    No of Pages: 61 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: We forecast a second successive year of decline in German consumer electronics spending in 2016, but still a significant improvement over market conditions in 2015. US dollar appreciation hit consumer electronics spending through higher local currency prices in Germany in 2015, which exacerbated negative technology trends, but both the euro-USD exchange rate and technology trends are less hostile in 2016 and will contribute to improved performance even with the downside introduced as a result of Brexit. The medium-term outlook is buoyed by our forecast for euro appreciation from 2017, but volume growth potential is limited due to the maturity of the German market where vendors will be reliant on replacement spending.

Latest Updates And Industry Developments
-Computer Hardware Sales: USD23.8bn in 2016 to USD28.2bn in 2020. Euro appreciation has upside potential for PC replacement spending over the medium term, particularly hybrid notebooks, but increasingly powerful smartphones could cannibalise some of these sales.
-AV And Gaming Sales: USD10.4bn in 2016 to USD11.3bn in 2020. Demand will continue to fluctuate with major sports events that concentrate TV set upgrades, but with the digital camera market still in decline we expect AV will be the underperforming segment over the medium term.
-Mobile Handset Sales: USD12.1bn in 2016 to USD12.6bn in 2020. A saturated smartphone market means much slower growth versus the period up to 2014 when large number of first-time smartphone buyers was the primary engine of growth.

BMI Industry View . 7
Latest Updates And Industry Developments ......... 7
SWOT .. 9
Industry Forecast 11
Latest Updates ..... 11
Structural Trends . 11
Table: Consumer Electronics Overview (Germany 2014-2020) . . 16
Industry Risk/Reward Index ... 17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 . . . 19
Market Overview . 20
Computers 20
Table: PC Sales (Germany 2014-2020) . . 20
AV Devices ......... 26
Table: AV Sales (Germany 2014-2020) . . . 26
Mobile Handsets .. 31
Table: Mobile Communications (Germany 2014-2020) . 31
Industry Trends And Developments 38
Consumer Electronics Trade ...... 38
Table: Western Europe Consumer Electronics (CE) Trade, 2010-2015 . . . . 38
Table: Germany Consumer Electronics Trade, 2010-2015 . . 39
Consumer Electronics Industry ... 40
Table: Germany Consumer Electronics Industry, 2009-2014 43
Regulatory Development ........ 45
Table: Government Authority . . . 45
Competitive Landscape 47
Germany Consumer Electronics Vendors 47
EMEA Consumer Electronics Vendor Performance - 2015 ....... 48
Table: Computer Hardware . . . . 48
Table: TV Sets . . . . 49
Table: Mobile Phones . 49
Retailers ... 50
Table: Selected Electronics Retailers 50
Table: Selected E-Commerce Companies And Online Marketplaces . . 51
Demographic Forecast . 52
Demographic Outlook ...... 52
Table: Population Headline Indicators (Germany 1990-2025) . . . 53
Table: Key Population Ratios (Germany 1990-2025) . . . 53
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025) 54
Table: Population By Age Group (Germany 1990-2025) . . . . 54
Table: Population By Age Group % (Germany 1990-2025) . 55
Methodology ........ 57
Industry Forecast Methodology .. 57
Sector-Specific Methodology ...... 58
Sources .... 58
Risk/Reward Index Methodology . 59
Sector-Specific Methodology ...... 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators . 61
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