If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
BMI View: We forecast a second successive year of decline in German consumer
electronics spending in 2016, but still a significant improvement over market
conditions in 2015. US dollar appreciation hit consumer electronics spending
through higher local currency prices in Germany in 2015, which exacerbated
negative technology trends, but both the euro-USD exchange rate and technology
trends are less hostile in 2016 and will contribute to improved performance even
with the downside introduced as a result of Brexit. The medium-term outlook is
buoyed by our forecast for euro appreciation from 2017, but volume growth
potential is limited due to the maturity of the German market where vendors will
be reliant on replacement spending.
Latest Updates And Industry Developments
-Computer Hardware Sales: USD23.8bn in 2016 to USD28.2bn in 2020. Euro
appreciation has upside potential for PC replacement spending over the medium
term, particularly hybrid notebooks, but increasingly powerful smartphones could
cannibalise some of these sales.
-AV And Gaming Sales: USD10.4bn in 2016 to USD11.3bn in 2020. Demand will
continue to fluctuate with major sports events that concentrate TV set upgrades,
but with the digital camera market still in decline we expect AV will be the
underperforming segment over the medium term.
-Mobile Handset Sales: USD12.1bn in 2016 to USD12.6bn in 2020. A saturated
smartphone market means much slower growth versus the period up to 2014 when
large number of first-time smartphone buyers was the primary engine of growth.