Depilatories in Kenya

 Published On: Jun, 2017 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
Request Free Sample
In Kenya, depilatories are considered to be a luxury, targeting mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational mid-income segment with higher disposable incomes and the rapid expansion of supermarkets and hypermarkets, the main distribution channels for depilatories in Kenya, promoted value growth in the category in 2016. Furthermore, the increasingly wide variety of products on offer has also led to more affordable unit prices.

Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEPILATORIES IN KENYA

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2011-2016
Table 2 Sales of Depilatories by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Depilatories: % Value 2012-2016
Table 4 LBN Brand Shares of Depilatories: % Value 2013-2016
Table 5 Forecast Sales of Depilatories by Category: Value 2016-2021
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
Executive Summary
Strong Growth Witnessed Over the Review Period for Overall Market
Strong Advertising Drives Sales Higher in 2016
Multinationals Continue To Lead in 2016
Strong Shift Towards Natural Ingredients Continues To Dominate New Product Development in 2016
Growth Expected Over the Forecast Period
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 9 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 19 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.